← Advanced training · Module 3 — AI Max — the black box of automatic Search expansion
Two accounts, two results: when AI Max degrades and when it delivers
⏱️ 10 min read · 🔎 Search 📐 Measurement · updated on 2026-08-22
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The two real, anonymised cases from the study — a real estate account (21 campaigns, bulk activation, 1% traceability, a red Pre/Post in every one) and a training account (CPA and ROAS identical to the baseline, a green verdict, but a third of the spend opaque and two campaigns that do go off the rails) — and the lesson the contrast teaches: the constant and the variable.
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