AI Max for Search: the promise, the components and the part you can't see

This lesson is free — you only need your account

What AI Max is (the automatic expansion layer on top of Search campaigns: dynamic broad matching, keywordless traffic, text customization and URL expansion), what it promises, how it gets switched on (often by default and in bulk) and why its problem is not performance but traceability.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

Already have an account? The same button logs you in with your email.