What the advertiser can do: the four principles and the AI Max controls

To read the training you need your account (this lesson is part of the Suite)

Measure by source and not by campaign, set the baseline before switching it on, watch whether the «no breakdown» bucket grows after activation, watch the drift and not just the launch — plus the controls Google does give you (components separately, brand exclusions, URL exclusions, negatives, AI Max experiments) and a decision for each scenario.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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