← Intermediate training · Module 1 — Advanced Search — search terms, negatives and traffic control
Broad match with Smart Bidding: how to test it without burning money
⏱️ 10 min read · 🔎 Search 💰 Bids and budgets · updated on 2026-08-22
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To read the training you need your account (this lesson is part of the Suite)
Why modern broad only works with automated bidding, how to set up a clean experiment (50/50, one ad group, negative seatbelt), what to measure, when it wins and when it does not, and the account pattern that integrates it.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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