← Intermediate training · Module 8 — Measurement II — offline conversions, values, GA4, attribution and lead quality
The advanced measurement audit: the 25-point list and the map of what reaches Google
⏱️ 10 min read · 📐 Measurement · updated on 2026-08-22
🎓
This lesson is free — you only need your account
The full audit of a mature account — tag, consent, enhanced conversions, offline, values, duplicates, GA4, attribution — organised around a map of «which signal reaches Google, from where and with what value», plus an introduction to server-side tagging.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
Create my free account →Already have an account? The same button logs you in with your email.