← Intermediate training · Module 3 — Quality Score for real — the three versions, the small print and the method
The relevance chain: the golden rules and the recipe for lifting a keyword
⏱️ 10 min read · ⭐ Quality Score ✍️ Ads 🔎 Search · updated on 2026-08-22
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The six rules distilled from twenty years of accounts (with CTR as the goal of all of them), the ad test that looks at CTR × conversion and not CTR alone, and the step-by-step procedure for rescuing a specific keyword — with its small print: it works, it takes months and that is why almost nobody does it by hand.
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