← Intermediate training · Module 4 — Continuous ad optimisation — the method of “The eternal ad”
The continuous optimisation cycle: the scientific method applied to ads
⏱️ 10 min read · ✍️ Ads ⭐ Quality Score · updated on 2026-08-22
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Hypothesis, exposure, measurement, verdict and memory — the cycle that never ends — with the three rules that make it work, the calendar for running it by hand on a 20-group account, and why it pays like compound interest (in both directions).
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