How to evaluate a new feature before adopting it: the six-step protocol and the monthly cycle

To read the training you need your account (this lesson is part of the Suite)

The protocol for deciding on any new feature — read the official source, classify it, check what switched itself on, estimate the impact with your own data, test with an experiment or a pilot account, decide and document — applied to an example (Smart Bidding Exploration), plus the monthly cycle that keeps this module and your accounts up to date.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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