← Intermediate training · Module 5 — Shopping in depth — Merchant Center, structure and per-product profitability
Shopping from the inside: how Google decides which product to show (with no keywords)
⏱️ 9 min read · 🛒 Shopping 📦 Data feed · updated on 2026-08-22
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The search ↔ product matching built from the feed, the factors that decide which listing shows and in what position (title, relevance, price, bid, history), the Shopping auction versus the text one, and what you really control.
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