← Intermediate training · Module 9 — Budgets and planning — impression share, curves, allocation and spend control
Controlling monthly spend: pacing, variances, alerts and a month-end with no surprises
⏱️ 9 min read · 💰 Bids and budgets 🥷 Scripts · updated on 2026-08-22
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This lesson is free — you only need your account
How to track spend against plan day by day (expected pace, running total, projection), which variances are normal and which are warning you about a problem, the alerts worth having, what to do mid-month and how to close without overshooting or undershooting.
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