← Advanced training · Module 4 — Smart Bidding II — portfolios, cross-mode, the judge and anomalies
Cross-mode: campaigns bidding on CPA but judged on ROAS (and the other way round)
⏱️ 10 min read · 💰 Bids and budgets 📐 Measurement · updated on 2026-08-22
🎓
To read the training you need your account (this lesson is part of the Suite)
Why the bid strategy and the business target can live in different modes, the four cross-mode cases (leads of uneven value, ecommerce with new customers, brand on impression share judged on CPA, maximising without a target), how to translate a ROAS target into a CPA target and back, and when to change the strategy instead of judging across modes.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
Create my free account →Already have an account? The same button logs you in with your email.