← Intermediate training · Module 3 — Quality Score for real — the three versions, the small print and the method
Where QS hits: the position leapfrog and how much money is at stake
⏱️ 8 min read · ⭐ Quality Score 💰 Bids and budgets · updated on 2026-08-22
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The threshold mechanism that lets an advertiser with a QS of 9 and the lowest bid leapfrog someone bidding twice as much, the non-linear relationship between QS and CPC, and a calculation of how much more (or less) the same budget buys depending on the account's effective QS.
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