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← Advanced training · Module 5 — Ad fraud — farms, apps, bots and IPs, and how an account defends itself

Spotting farms and networks: the signals of a rubbish domain and how to group domains by their fingerprint

⏱️ 11 min read · 🛡️ Fraud 🖼️ Display · updated on 2026-08-22

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How a site is analysed (ad density, copied or generated content, no author and no contact details, domain age, ads.txt), the trust signals that clear a site (CMP, trust seal, company number, a real blog, social profiles, schema, an app, longevity, MX, DNSSEC), and the clustering by IP, name servers, RDAP record and publisher ID that turns a list of domains into whole networks.

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