← Intermediate training · Module 2 — Smart Bidding I — strategies, portfolios, learning and the target judge
The judge: judging each campaign by its business target, not by the strategy target
⏱️ 11 min read · 💰 Bids and budgets 📐 Measurement 🥷 Scripts · updated on 2026-08-22
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The difference between what Smart Bidding chases and what the business needs, the «cross-mode» case (a campaign on target CPA judged on ROAS and vice versa), reference conversions, and the method for deciding when to move targets and budgets — and by how much.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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