← Advanced training · Module 15 — Lead Scoring: the complete method — work for the algorithms
Goodbye CPA, hello ROAS: value-based bidding and the sister campaigns
⏱️ 10 min read · 💰 Bids and budgets · updated on 2026-08-25
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Why lead scoring demands a change of bidding strategy — the labelled diet, how value-based bidding changes what the algorithm understands, the three launch options, and the sister-campaign pattern — the CPA one feeds the ROAS one until the younger sister becomes the leader.
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