← Advanced training · Module 15 — Lead Scoring: the complete method — work for the algorithms
The power of points: what each signal is worth (and why 1,000 doesn't always go to the sale)
⏱️ 11 min read · 💰 Bids and budgets 📐 Measurement · updated on 2026-08-25
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The method's scoring system — the 1,000-point scale, the relationship between conversions as the basis of the split, the counter-intuitive twist of spreading value along the funnel like a home-made attribution model, and the per-signal cookie-window structure.
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