← Advanced training · Module 15 — Lead Scoring: the complete method — work for the algorithms
The vertical line: L1 and L2, the border that orders all your signals
⏱️ 11 min read · 📐 Measurement 💰 Bids and budgets · updated on 2026-08-25
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The centrepiece of the method — website interactions (L1, non-tangible) on the left, user interactions (L2, the leads) on the right; full examples for lead-gen businesses and for ecommerce, and the signal-selection strategies with their thresholds.
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