← Intermediate training · Module 7 — Display and remarketing in depth — audiences, exclusions and where the money goes
Measuring Display honestly: view-through, windows, incrementality and experiments
⏱️ 10 min read · 🖼️ Display 📐 Measurement · updated on 2026-08-22
🎓
To read the training you need your account (this lesson is part of the Suite)
Why view-through conversions inflate the numbers, which windows to use, the right question (what would have happened without the campaign?), the three methods for answering it — holdout experiment, geo experiment and reading the account total — and how to present Display to whoever pays for it.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
Create my free account →Already have an account? The same button logs you in with your email.