← Advanced training · Module 10 — Permanent news — the living module (updated every month)
What's new in measurement, privacy and AI agents (updated August 2026)
⏱️ 9 min read · 📰 News 📐 Measurement 🥷 Scripts · updated on 2026-08-22
To read the training you need your account (this lesson is part of the Suite)
What has changed in measurement and in your relationship with the platform — enhanced conversions for leads as the main route for offline uploads, Consent Mode v2 now consolidated, Ask Advisor (the Gemini agent spanning Ads, Analytics, Merchant and Marketing Platform), the creation and optimisation agents inside Google Ads — what they offer, what risks they bring and how to live with a Google agent inside your account.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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