← Advanced training · Module 1 — Performance Max in depth — opening the black box and setting limits
Performance Max: opening the black box of your spend
⏱️ 12 min read · ⚙️ Performance Max 📐 Measurement · updated on 2026-08-22
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PMax does not tell you where your money goes — but it can be worked out. How to estimate the real split between Search, Shopping, Display and YouTube, and what to do with what you find.
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