What GAQL is: the language you use to ask Google Ads what the interface does not show

This lesson is free — you only need your account

Google Ads Query Language explained for non-programmers — what it is, why it exists, what makes it different from the interface (resources, fields, segments and metrics with fixed names), where it runs (API, scripts, the online query builder and validator) and the three things you can do with GAQL that you cannot do on screen.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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