← Intermediate training · Module 2 — Smart Bidding I — strategies, portfolios, learning and the target judge
From manual bidding to Smart Bidding without sinking the account: the transition plan
⏱️ 10 min read · 💰 Bids and budgets · updated on 2026-08-22
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How to move from manual or enhanced CPC to target CPA/ROAS in four phases — prepare the measurement, choose the bridge strategy, set the first target from the data, and the four weeks of watching — with the normal symptoms and the alarming ones.
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