← Advanced training · Module 11 — Practical tutorials I — calls, offline conversions and conversion setup
Tutorial · Seasonality adjustments and data exclusions: setting them up properly, step by step
⏱️ 10 min read · 💰 Bids and budgets 📐 Measurement · updated on 2026-08-22
This lesson is free — you only need your account
Where they live, how to create them (scope, campaigns, devices, dates, percentage), how to work out the percentage of a seasonality adjustment from your own data, when to create a data exclusion and with which dates, how to check they were applied, how to edit or remove them, and three worked cases (Black Friday, a week of broken measurement, a 48-hour flash promotion).
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