Tutorial · A custom experiment from start to finish

This lesson is free — you only need your account

Step by step through the Experiments page — creating the experiment from a campaign, choosing what changes in the trial version (strategy, target, match type, landing page, ads, AI Max), the traffic split and the split type (search-based or cookie-based), the dates, how to read the results panel with its confidence intervals, and how to apply the winner or end without applying.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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