📗 This content is the Bulk Campaign Editor user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
Everything. Downloads keywords, RSA ads and assets (callouts, sitelinks, snippets) of every active campaign and ad group.
Everything Including Paused. Same as 'Everything' but it also includes paused campaigns, ad groups, keywords and ads.
Ads. Downloads the RSA ads only (headlines, descriptions, paths, final URL).
Ads + Assets. Downloads RSA ads plus assets (callouts, sitelinks, snippets).
Keywords. Downloads the keywords only, with their match types (exact, phrase, broad).
Assets. Downloads the campaign-level and ad-group-level assets only.
Performance data - last 90 days
| Elemento | Descripción | Valores |
|---|---|---|
| Keywords (by metric) | The metrics are grouped by metric and, within each one, the 3 match types are shown in colour: Exact=green, Phrase=orange, Broad=red. E.g.: CTR Exact / CTR Phrase / CTR Broad, then the Cost of each one, and so on. Metrics: Quality Score, CTR, Cost, Conversions, Cost/Conversion, Impressions and Clicks. | Only the match types that exist in that row are coloured: at a glance you can compare, say, the CTR of exact vs phrase. |
| Ads | CTR, Cost, Conversions, Cost/Conversion, Impressions and Clicks. | Quality Score does not apply to ads. |
| Conversions | Counted according to the conversion actions listed in Config!B8. If B8 is blank, ALL the conversions of the account are counted. | Cost/Conversion is worked out as Cost ÷ Conversions. |
| Period | The last 90 days ending YESTERDAY (today does not have complete data yet). | Read-only: editing these cells changes nothing in Google Ads. |