📰 Google Ads, Microsoft Advertising, Meta Ads, Amazon Ads and other platforms news
Everything that changes in Google Ads, Microsoft Advertising, Meta Ads, Amazon Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Week of 26 October
Google's October 28 announcement about multiturn ads in the U.S. does not detail eligibility rules, reporting controls, or whether the format is a test, creating uncertainty among advertisers on how to manage it.
🔗 thekeyword.co · 2026-11-01
Google revealed that AI Mode queries average three times longer than traditional searches and that monthly active users have surpassed one billion, more than doubling every quarter since launch.
🔗 unite.ai · 2026-11-01
A day after announcing the AI Mode ads expansion, Alphabet shares fell more than 13% as investors reacted to concerns about slowing traditional search ad growth.
🔗 en.shiftdelete.net · 2026-11-01
A privacy policy update effective October 16, 2026 adds an exception: if users connect Gmail, Drive or Photos to services like Search's AI Mode or Gemini via 'Personal Intelligence', that data could be used to personalize ads. Google clarifies this excludes sensitive categories like health or religion.
🔗 9to5google.com · 2026-11-01
🪟 Microsoft Advertising Bing Ads Now Displayed in AI Overviews
Bing is now incorporating Sponsored results into its AI-generated search overviews. This integration allows for a seamless presentation of promotional content within AI-driven search experiences. This update was shared by Khushal Bherwani . The post Bing Ads Now Displayed in AI Overviews appeared on
🔗 ppcnewsfeed.com · 2026-11-01
Google has released several updates to the Merchant API for October 2026. These updates include enhancements in YouTube Shopping and AI-commerce reporting, new product attributes for videos and warranties , and improved disapproval diagnostics. Among the key changes are YouTube Shopping affiliate re
🔗 ppcnewsfeed.com · 2026-11-01
Bing is experimenting with a new menu-links design in its sponsored search results. This test introduces a "Menu" headline followed by a list of sitelinks. Spotted recently by Sachin Patel , this design has not been consistently replicated, suggesting it's a limited trial. The post Bing Tests Menu L
🔗 ppcnewsfeed.com · 2026-11-01
Google Ads has introduced A/B testing for Performance Max Asset Groups . Advertisers can now compare different sets of assets within the same asset group. This new feature allows defining control and treatment groups, splitting traffic, and setting a success metric such as conversions or cost per co
🔗 ppcnewsfeed.com · 2026-11-01
Microsoft Advertising is refining brand exclusions for Performance Max campaigns . Advertisers can now choose to apply brand exclusions to text ads only . The refinement is part of the ongoing brand exclusions pilot and gives advertisers more control over which ad formats the exclusions affect. Read
🔗 ppcnewsfeed.com · 2026-11-01
Google Ads has released version 26.1 of its Google Ads API . This update includes budget controls for ad network prioritization, a new promotion redemption tracking feature, local services eligibility-checking, and household income exclusions for Performance Max campaigns. Reporting for vertical ads
🔗 ppcnewsfeed.com · 2026-11-01
A new section labeled "Promotional Offers" has been spotted within Google Ads under the Billing Promotions menu. This section includes a filter for Status , allowing users to see offers categorized as Offered , Expired , or Invalidated . The presence of this section suggests that Google may start of
🔗 ppcnewsfeed.com · 2026-11-01
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