📰 Amazon Ads news

Amazon's ad revenue growth slowed to 11% in the third quarter due to the Prime Day timing shift, though it expects high-teens growth to return in Q4.

At the unBoxed 2026 event, Amazon Ads unveiled a major restructuring that merges its DSP and console into Amazon Ads Agent, alongside Full-Funnel Campaigns, DVA+ and conversational shopping ads.

LinkedIn and Amazon Ads announced that advertisers can now buy LinkedIn's CTV ads through Amazon DSP for US targeting, activating LinkedIn professional audience data such as job title, industry and seniority for streaming TV campaigns.

At its unBoxed 2026 event, Amazon introduced Amazon Ads Agent, merging the ad console and DSP into a single agentic AI-powered platform, along with Full-Funnel Campaigns and DVA+ for display, video and audio.

Amazon's AI campaign intelligence dashboard, which recommends targeting, bid and budget actions, is reaching all US sponsored ads advertisers during October 2026.

Amazon Ads announced Amazon Marketing Stream v2, replacing hourly JSON data delivery with Apache Parquet files updated every 15 minutes, alongside Ads Data Manager to unify first-party data within AMC.

At its annual unBoxed conference, Amazon Ads unified Sponsored Ads and Amazon DSP into a single system with three campaign types, including a new Display, Video & Audio (DVA) format that can be AI-optimized automatically.

Amazon Ads added pre-built brand penetration indices to Geographic Insights and Activation (GIA), letting advertisers in nine countries visualize where their brand over- or under-indexes versus its category and activate geographic optimization without building an AMC model.

Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid.

Amazon renamed its unified ad platform Ads Agent, combining Sponsored Ads and Amazon DSP into one place manageable via natural language, while introducing new Full-Funnel Campaigns and DVA+ combining display, video and audio.

On August 31, the FTC and attorneys general from 22 states sued Amazon, alleging that for more than seven years it used an 'invented bidder' to inflate prices paid by over a million brands and sellers across Sponsored Products, Sponsored Brands, and Sponsored Display.

At unBoxed 2026, Amazon announced Amazon Ads Agent, a unified platform with agentic AI combining the former Ads Console and Amazon DSP, along with new Full-Funnel Campaigns and DVA+.

Amazon announced Sponsored Services to connect shoppers with local service providers (with Yelp as the anchor partner) and generative AI creative tools built directly into the Amazon Ads Agent conversational experience.

Full-Funnel Campaigns combines sponsored ads, display, video and streaming TV into a single AI-managed campaign, and is now available to all US advertisers selling on Amazon.

The FTC and 22 state attorneys general are suing Amazon, alleging it secretly overcharged advertisers in its search ad auctions for more than seven years, rising from 30-40% of auctions in 2021 to about 80% by 2024.

Amazon and OpenAI launched a managed-service pilot placing Amazon DSP ads inside ChatGPT responses, with product feed ads auto-generated from Amazon catalogs, US-only at launch.

Amazon Ads introduced a new tier of tools on its Ads MCP Server allowing third-party AI agents to access specialized capabilities; the first, the AMC SQL Generator, translates natural-language requests into validated Amazon Marketing Cloud SQL queries and is now in closed beta in the US.

Amazon Ads unveiled its new "Amazon Ads Agent" platform at unBoxed 2026, replacing the former Ads Console and Amazon DSP with three campaign types: Sponsored Ads, Display, Video and Audio+ (DVA+), and Full-Funnel Campaigns, all powered by AI with a natural-language chat experience.

Starting August 10, Amazon Sponsored Products campaigns began serving inside Amazon Influencer Program creator content with no advertiser action required, sparking controversy over the lack of clear notice about the expansion.

Amazon Ads launched location-based interactive video ads and 'Next Up' ads that appear between episodes on Prime Video, expanding its streaming advertising offering in Australia.

At its 2026 Upfront, Amazon Ads highlighted its authenticated audience graph covering 90% of U.S. households and being named the only leader in omnichannel advertising by Forrester, alongside growth in Prime Video viewership.

Bing is testing a "Top Pick" label on its sponsored result product carousels, highlighting a potential new way for products to stand out in search results. The "Top Pick" label is prominently displayed in the product carousel, potentially drawing more eyes to specific listings. This update was shared.

Amazon Ads announced that its Amazon Ads MCP Server is now available in open beta, aiming to reduce advertising workflow complexity through AI agent integration.

Amazon Ads officially announced that its flagship unBoxed 2026 conference will take place from September 28–30 at the Moscone West Convention Center in San Francisco, expected to bring new ad formats, AI capabilities, and measurement tools. The event will gather advertisers, agencies, and developers to learn about upcoming platform innovations.

Amazon Ads confirmed its flagship unBoxed 2026 event will take place September 28-30 at the Moscone Center in San Francisco, where it will unveil new AI-powered advertising products.

Amazon Ads announced a partnership with OpenAI to enable conversational advertising within ChatGPT, with select U.S. advertisers currently testing the format as part of a pilot.

Amazon Ads announced that Prime Video advertising will be introduced in Belgium, Denmark, Norway, and Turkey during 2026, expanding its streaming ad inventory in Europe.

Starting August 1, a specific group of Amazon advertisers contacted directly lost the ability to use a credit card as their primary ad payment method, with costs now deducted from seller/vendor account balance or via Pay by Invoice. Amazon clarified the change is narrow and does not affect most advertisers, who were already paying via account balance deduction.

The FTC and 22 state attorneys general filed suit against Amazon alleging it secretly inflated prices in its advertising auctions after 2019 rule changes, potentially costing advertisers more than $20 billion.

Amazon Ads invited advertisers to its annual flagship conference, where it will share how AI and new advertising solutions aim to make it easier for brands of every size to drive results.