📰 ChatGPT Ads, Microsoft Advertising, Amazon Ads and other platforms news
Everything that changes in ChatGPT Ads, Microsoft Advertising, Amazon Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Week of 26 October
🪟 Microsoft Advertising Microsoft Ads Expands PMAX Device Targeting Reporting
Microsoft Advertising is introducing new device targeting options and search term landing page reports for Performance Max campaigns. This update allows advertisers to include or exclude specific device types, enhancing campaign precision and efficiency. In addition to device targeting, the new sear
🔗 ppcnewsfeed.com · 2026-10-31
🧩 Other platforms Reddit plunges after warning that Google AI is hurting search traffic
Reddit shares fell sharply after its CEO warned that search referral traffic dropped significantly in the third quarter, weighing on the platform's advertising revenue outlook.
🔗 aol.com · 2026-10-30
📦 Amazon Ads Amazon's ad revenue growth slows to 11% in Q3
Amazon's ad revenue growth slowed to 11% in the third quarter due to the Prime Day timing shift, though it expects high-teens growth to return in Q4.
🔗 bestmediainfo.com · 2026-10-30
🪟 Microsoft Advertising Microsoft Advertising adds LinkedIn company lists for targeting
Since October, Microsoft Advertising has allowed advertisers to use LinkedIn company lists of up to 10,000 firms for campaign targeting, integrating LinkedIn data into the ad platform.
🔗 ppc.land · 2026-10-28
🪟 Microsoft Advertising Performance Max gains age and gender targeting and new reporting
Microsoft Advertising made age and gender targeting generally available in Performance Max, and added new search term and auction insights reporting.
🔗 relevantaudience.com · 2026-10-28
🪟 Microsoft Advertising Microsoft Advertising's Conversions API reaches general availability
Microsoft Advertising announced on October 28 that its Conversions API is now generally available, sending website, app, CRM and point-of-sale conversions server to server alongside the UET tag.
🔗 about.ads.microsoft.com · 2026-10-28
🪟 Microsoft Advertising Microsoft Advertising Launches Redesigned Website
Microsoft Advertising has launched a redesigned homepage for its official website , introducing a modern layout, updated navigation, and a stronger focus on its advertising solutions. The new homepage highlights Microsoft's reach of over 1 billion people across 187 markets globally and showcases its
🔗 ppcnewsfeed.com · 2026-10-28
🪟 Microsoft Advertising Microsoft Ads MCP Adds Asset Performance and Change History
Microsoft Advertising has expanded its MCP server functionalities with two new tools, GetAssets and GetChangeHistory . The server now allows AI-driven interfaces like Claude , ChatGPT , Copilot Studio , and GitHub Copilot to retrieve asset-level performance metrics and detailed account change histor
🔗 ppcnewsfeed.com · 2026-10-28
🪟 Microsoft Advertising Microsoft Enables Target and Bid for LinkedIn Audiences
Microsoft Advertising has updated its options for LinkedIn profile targeting within Audience campaigns . Advertisers can now restrict ad delivery using "Target and bid" settings, allowing ads to be served only to users with the selected LinkedIn profiles. This change marks a significant shift from p
🔗 ppcnewsfeed.com · 2026-10-28
At the unBoxed 2026 event, Amazon Ads unveiled a major restructuring that merges its DSP and console into Amazon Ads Agent, alongside Full-Funnel Campaigns, DVA+ and conversational shopping ads.
🔗 futurumgroup.com · 2026-10-27
🧩 Other platforms Pinterest opens video and display inventory to programmatic buyers
Pinterest announced programmatic deals with Magnite allowing its video and display inventory to be bought through DSPs such as Amazon DVA+, Google DV360 and Yahoo DSP, expanding its earlier partnership with Amazon Ads.
🔗 mediapost.com · 2026-10-26
Starting Monday, October 26, 2026, OpenAI is rolling out the multi-image ad format in Ads Manager as an open beta, expanding creative options available to advertisers on ChatGPT.
🔗 help.openai.com · 2026-10-26
Pinterest made its Programmatic Deals program generally available in North America, South America and Asia Pacific, letting buyers purchase display and video inventory through Amazon DVA+, Google DV360 and Yahoo DSP, though Europe remains excluded for now.
🔗 ppc.land · 2026-10-26
Week of 19 October
OpenAI announced on October 21 that ChatGPT Ads is expanding to 26 additional countries, bringing the total to 89 markets, including Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. The company said more than 100,000 advertisers have run campaigns since launch eight months ago.
🔗 relevantaudience.com · 2026-10-24
An analysis of OpenAI's expansion notes that Spain already had ChatGPT advertising since August along with 30 other European markets, but without personalized ads due to European Economic Area rules. The new round of 26 countries targets mainly Latin America, Africa and Asia.
🔗 wwwhatsnew.com · 2026-10-24
On October 14, 2026, OpenAI rewrote the introduction of its ChatGPT Ads Conversions API documentation, clarifying server-side setup, event deduplication, and recommending advertisers use both the pixel and API together.
🔗 soku.ai · 2026-10-23
AdExchanger noted that OpenAI will automatically update existing ads with 'creative enhancements' starting October 30 unless advertisers opt out, warning that the change can alter anything from the headline to the destination link without direct human oversight.
🔗 adexchanger.com · 2026-10-23
An analysis notes that OpenAI is moving in a similar direction to Meta by enabling automatic AI-driven ad rewriting by default, shifting responsibility for errors in generated content onto the advertiser.
🔗 thekeyword.co · 2026-10-23
OpenAI's own communications conflict on when ChatGPT Ads' automatic creative enhancements will start, with the email citing October 30 and the help page listing October 31 (a Saturday), creating confusion for advertisers about the real opt-out deadline.
🔗 relevantaudience.com · 2026-10-23
🤖 ChatGPT Ads OpenAI expands ChatGPT Ads to 89 countries after surpassing $1 billion in annualized revenue
OpenAI announced on October 21 the expansion of ChatGPT Ads to 26 additional countries, bringing the total to 89, including Argentina, Peru, Nigeria, South Africa and Ukraine, covering Free users and Go subscribers.
🔗 tokenpost.com · 2026-10-22
The opt-out option for creative enhancements is located in Ads Manager under 'Manage settings'; campaign-level settings override the account default and prior opt-outs are preserved.
🔗 shopifreaks.com · 2026-10-22
🤖 ChatGPT Ads ChatGPT Ads Reaches Latin America: Argentina, Chile, Colombia and Peru Among New Markets
The expansion includes 14 additional Latin American countries following earlier launches in Mexico and Brazil, alongside markets in Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
🔗 ghacks.net · 2026-10-22
🪟 Microsoft Advertising Bing Tests CTA Button in Copilot Ads
Bing is currently testing a call-to-action (CTA) button within its Copilot ads. The test includes a "Learn more" button appearing on the left side of sponsored results. This update was spotted by Sachin Patel . The post Bing Tests CTA Button in Copilot Ads appeared on PPC News Feed .
🔗 ppcnewsfeed.com · 2026-10-22
OpenAI announced on October 21, 2026 that its advertising platform expanded into 26 additional countries, including Nigeria, South Africa, Ukraine, Pakistan, and several Latin American markets such as Argentina, Chile, Colombia and Peru, reaching a total of 89 countries.
🔗 beevaults.com · 2026-10-21
During October 2026, OpenAI introduced a new visual ad format being tested in the US, redesigned the Conversions page within Ads Manager, and added new measurement partners.
🔗 geosnap.ai · 2026-10-21
As part of the global expansion to 89 countries, Latin America gained 14 additional markets including Argentina, Chile, Colombia and Peru, following earlier launches in Mexico and Brazil, alongside new markets across Europe, the Middle East, Africa and Asia.
🔗 finance.yahoo.com · 2026-10-21
The company reported that more than 100,000 advertisers have run campaigns on ChatGPT since advertising launched just over eight months ago, as part of the new international expansion.
🔗 securities.io · 2026-10-21
OpenAI announced on October 21 the expansion of its ad platform to 26 additional countries, mainly in Latin America, Europe, Africa and Asia, surpassing 100,000 advertisers since launch.
🔗 pymnts.com · 2026-10-21
An analysis notes that unlike Google Ads, which lets advertisers review and remove individually generated text assets, ChatGPT Ads offers no preview or approval of each variation before it runs, though destination URLs can only change to another page on the advertiser's own site.
🔗 thekeyword.co · 2026-10-21
OpenAI notified advertisers it will automatically enable creative enhancements for new and existing self-serve campaigns starting October 30, 2026, allowing the system to rewrite headlines and descriptions, resize images, change destination URLs and translate ad text without per-version approval. Advertisers can opt out beforehand via Ads Manager.
🔗 searchengineland.com · 2026-10-21
In the 26 new countries, advertisers can buy ChatGPT Ads through technology partners or self-service access via Ads Manager, though not every market gets immediate self-serve, as was the case with India in August.
🔗 ppc.land · 2026-10-21
OpenAI announced it will roll out ChatGPT Ads to 26 additional countries, including Argentina, Peru, Nigeria, South Africa and Ukraine, bringing total availability to 89 nations. The company said its ad business hit a $1 billion annualized revenue run rate in August.
🔗 cnbc.com · 2026-10-21
Pinterest introduced Business Assistant, an AI collaborator built into Ads Manager that surfaces trends and performance alerts, along with Pinterest MCP, a connector letting AI agent tools pull campaign data.
🔗 crossglobemarketing.com · 2026-10-20
According to Search Engine Land, OpenAI added new measurement partners such as Northbeam, DV Rockerbox and INCRMNTAL, plus mobile measurement partners Kochava, Tenjin and Airbridge, alongside a redesigned Conversions page in Ads Manager. Weekly performance emails and in-platform feedback options were also introduced.
🔗 almcorp.com · 2026-10-20
OpenAI's recently updated help page states creative enhancements will start Thursday, October 29, while the email sent to advertisers cites Friday, October 30 as the start date. Advertisers are advised to act before October 29 to be safe.
🔗 ppc.land · 2026-10-20
OpenAI is adding more day-to-day reporting features to ChatGPT Ads Manager, including an updated Conversions view, weekly account performance emails and a way for advertisers to submit feedback from the buying interface.
🔗 contentgrip.com · 2026-10-19
🤖 ChatGPT Ads OpenAI auto-enables creative enhancements in ChatGPT Ads
OpenAI emailed advertisers saying it has automatically enabled creative enhancements for ChatGPT Ads starting October 30, 2026, though advertisers can opt out or adjust settings anytime in Ads Manager.
🔗 seroundtable.com · 2026-10-19
🤖 ChatGPT Ads OpenAI announces new visual ad formats, redesigned conversions page and performance emails for ChatGPT Ads
OpenAI rolled out a batch of ChatGPT Ads product updates late Friday, including new visual ad formats (wider cards, larger desktop and mobile images, and a coming multi-image format), a redesigned conversions page, performance emails, new measurement partners, and a bug-reporting system.
🔗 seroundtable.com · 2026-10-19
Week of 12 October
OpenAI expanded its advertising measurement capabilities through partnerships with companies including LiveRamp, AppsFlyer, Triple Whale and Northbeam, aimed at helping advertisers connect ChatGPT advertising to conversions and sales.
🔗 trueinteractive.com · 2026-10-18
A 404 Media investigation published October 15 documented that ChatGPT uses the current conversation, past chats, memory, and advertiser-uploaded customer lists (with emails and phone numbers) to decide which ads to show outside Europe, while personalization and custom audiences are not initially available in the EEA and Switzerland.
🔗 wwwhatsnew.com · 2026-10-17
OpenAI's roughly 140-person ad team has reorganized seven times since February as the ChatGPT ads business expands past 60 countries and reaches a $1 billion annualized revenue pace, with nearly half the team hired between July and September, mostly from Meta.
🔗 tokenpost.com · 2026-10-17
🪟 Microsoft Advertising Microsoft Advertising removes Max CPC on new non-portfolio campaigns
Since October 1, Microsoft Advertising has stopped offering Max CPC as an option when creating certain new campaigns using Maximize Conversions, Maximize Conversion Value or Maximize Clicks, while existing campaigns keep the setting.
🔗 almcorp.com · 2026-10-16
🪟 Microsoft Advertising Bing Webmaster Tools launches beta 'Topics Portfolio' AI visibility report
Microsoft is rolling out a new beta feature in Bing Webmaster Tools, within the 'AI Performance' section, grouping related search queries into broad themes to better understand visibility in AI-generated responses.
🔗 ursa.marketing · 2026-10-16
OpenAI expanded self-service Ads Manager access to Southeast Asia, prompting local agencies like Rankpage to launch ChatGPT Ads management services for regional brands such as those in Malaysia.
🔗 manilatimes.net · 2026-10-16
OpenAI expanded its measurement integrations to include Northbeam, DV Rockerbox and INCRMNTAL, alongside mobile measurement partners Kochava, Tenjin and Airbridge, while testing larger images and wider ad cards across desktop and mobile.
🔗 searchengineland.com · 2026-10-16
🤖 ChatGPT Ads The Information: OpenAI cuts ChatGPT ad prices and hires from Meta to court small and midsize advertisers
A report from The Information published October 15 states that OpenAI has lowered ChatGPT ad prices and is hiring staff from Meta to attract small and midsize advertisers to the platform.
🔗 aiweekly.co · 2026-10-16
Gizmodo details how OpenAI's ad program checks whether accounts uploaded by advertisers match a ChatGPT user, making them eligible to see the ad; the company does not reveal the specific match to the advertiser.
🔗 gizmodo.com · 2026-10-16
Advertisers can upload lists of emails, phone numbers or Android advertising IDs so OpenAI matches them to real ChatGPT accounts; lists over 25,000 entries allow direct targeting while smaller ones only allow exclusion.
🔗 theneurondaily.com · 2026-10-16
🧩 Other platforms LinkedIn launches creator monetization suite with invite-only ads
LinkedIn announced seven new features, including In-Stream Ads to pay creators for pre-roll ads, citing a 70% rise in profiles adding 'founder' and more members reporting multiple positions.
🔗 socialday.live · 2026-10-15
🤖 ChatGPT Ads OpenAI updates its Advertising Terms on October 15
OpenAI updated its Advertising Terms, which govern access via Ads Manager or approved APIs, stating that each campaign is subject to OpenAI's sole discretion for acceptance and that the company may monitor, suspend, or restrict account access to protect its reputation or enforce compliance.
🔗 openai.com · 2026-10-15
LinkedIn and Amazon Ads announced that advertisers can now buy LinkedIn's CTV ads through Amazon DSP for US targeting, activating LinkedIn professional audience data such as job title, industry and seniority for streaming TV campaigns.
🔗 advertising.amazon.com · 2026-10-15
Recent specialized coverage details that OpenAI's expansion includes integrations with Hightouch, Tealium, and LiveRamp, plus brand-safety pilot tests with DoubleVerify and Integral Ad Science.
🔗 dev.to · 2026-10-15
OpenAI confirmed its advertising business reached a $1 billion annualized revenue run rate in less than 200 days since launch, noting the platform is now used by tens of thousands of advertisers worldwide.
🔗 mediapost.com · 2026-10-15
🪟 Microsoft Advertising Microsoft Adds OR Filters and Custom Columns in Trend Charts
Microsoft Advertising has introduced practical upgrades to its UI, enabling more efficient data manipulation within accounts. Advertisers can now use OR logic with multiple criteria in a single filter, benefiting performance tables and search terms reports. Additionally, users can filter tables by s
🔗 ppcnewsfeed.com · 2026-10-15
🤖 ChatGPT Ads Updated analysis details how ChatGPT Ads' auction and targeting work as of October 2026
An industry report describes that ChatGPT Ads now operates in more than 60 countries with direct self-serve buying for eligible businesses, targeting by conversation type rather than keywords, using a relevance-weighted second-price auction model.
🔗 artificialintelligencesummit.com · 2026-10-14
A recent guide details the registration and verification process for creating a ChatGPT Ads Manager account, OpenAI's self-serve platform, which remains free until campaigns go live.
🔗 lyfemarketing.com · 2026-10-14
At its unBoxed 2026 event, Amazon introduced Amazon Ads Agent, merging the ad console and DSP into a single agentic AI-powered platform, along with Full-Funnel Campaigns and DVA+ for display, video and audio.
🔗 advertising.amazon.com · 2026-10-14
In early October 2026, data protection authorities in Hamburg, Berlin, and Lower Saxony issued warnings to users regarding OpenAI's plans for personalized advertising within ChatGPT, amid the platform's global expansion to over 60 countries.
🔗 flyweel.co · 2026-10-14
A Bank of America survey found that 26% of advertisers expect to increase spending on ChatGPT over the next 12 months, surpassing Google Search (19%) and YouTube (11%), reflecting the platform's growing maturity since May's self-serve Ads Manager launch.
🔗 thestreet.com · 2026-10-14
🪟 Microsoft Advertising Microsoft Ads API Adds Conversion Value Rules and AI Text Tone Options
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and agencies managing accounts at scale. Conversion value rules can now be managed in bulk via the Bulk API, allowing adjustments to conversion values based on conditions like location, devic
🔗 ppcnewsfeed.com · 2026-10-14
Amazon's AI campaign intelligence dashboard, which recommends targeting, bid and budget actions, is reaching all US sponsored ads advertisers during October 2026.
🔗 biginternetcommerce.com · 2026-10-13
An ad-fraud detection firm found that ChatGPT ad clicks are far more likely to come from bots compared to Google, raising questions about the reliability of metrics reported by OpenAI.
🔗 yourunfairadvantage.substack.com · 2026-10-13
🪟 Microsoft Advertising Microsoft Advertising Updates Gambling Policy in Brazil
Microsoft Advertising's Gambling and Games policy has been updated to prohibit online casino and sports betting advertisements in Brazil. This change aligns with the September presidential declaration that restricts such advertising activities. Advertisers targeting Brazil will need to comply with t
🔗 ppcnewsfeed.com · 2026-10-13
A guide updated on October 12 explains that Ads Manager Beta now shows impressions, clicks, spend, CTR, CPC and CPM refreshing every 15 minutes, plus an Ads Manager connector that lets users manage accounts and campaigns directly from ChatGPT.
🔗 enrichlabs.ai · 2026-10-12
🪟 Microsoft Advertising Microsoft Adds Messaging Guidelines to Text Guardrails
Microsoft Advertising has introduced Messaging guidelines to its text guardrails, expanding control for advertisers over AI-generated ad content. This new feature allows advertisers to specify themes, claims, products, offers, or topics to emphasize or avoid, in addition to existing term exclusions.
🔗 ppcnewsfeed.com · 2026-10-12
Week of 5 October
🤖 ChatGPT Ads ChatGPT Ads self-serve expands to 63 countries, including France, Switzerland and Canada
OpenAI's help center listed 63 countries with self-serve access to Ads Manager, widening availability beyond the US after the initial rollout to 31 markets in Europe, the Middle East and North Africa.
🔗 maccus.fr · 2026-10-11
The company confirmed that advertising will begin rolling out in ChatGPT in the US in the coming weeks, with ads clearly labeled and separated from organic answers. Users will be able to indicate if they want to see more or fewer ads in the future.
🔗 digiday.com · 2026-10-10
🧩 Other platforms X releases new ranking algorithm update with spam detection and conversion value model changes
X released a new update to its ranking repository raising the coordinated-spam threshold to 125,000 followers and adding a value-events module that counts purchase, content-view and add-to-cart conversions capped at $100,000 per event.
🔗 keywordseverywhere.com · 2026-10-07
🧩 Other platforms X launches X Lift, an AI tool to auto-create ads
X introduced X Lift, a feature that automatically converts a business URL into a full AI-generated advertising campaign.
🔗 socialmediatoday.com · 2026-10-07
Industry media note that the combination of self-serve Ads Manager, CPC bidding, a conversions API and new measurement partners aims to prove that advertising on ChatGPT can be a reliable channel for marketers.
🔗 adexchanger.com · 2026-10-07
Among recent updates, OpenAI introduced separate fields for account name, brand name and legal entity name, making account management easier for larger, more established advertisers.
🔗 b2the7.com · 2026-10-07
Amazon Ads announced Amazon Marketing Stream v2, replacing hourly JSON data delivery with Apache Parquet files updated every 15 minutes, alongside Ads Data Manager to unify first-party data within AMC.
🔗 skai.io · 2026-10-06
According to TechCrunch, OpenAI plans to bring the new visual ad format to other markets once the U.S. pilot test concludes, though no date has been set yet for that international rollout.
🔗 shattered.io · 2026-10-06
OpenAI confirmed that the visual ad test during image generation is initially intended for ChatGPT users on the Free and Go plans in the United States. The company describes a planned test, not a feature already broadly rolled out.
🔗 neoteo.com · 2026-10-06
Alongside the new visual format, OpenAI expanded its measurement partner ecosystem, including click attribution through AppsFlyer, Triple Whale, Adjust, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, and full-funnel measurement via Fospha, Measured and INCRMNTAL. It also announced conversion-data integrations with Hightouch, Tealium and LiveRamp.
🔗 valueaddvc.com · 2026-10-06
OpenAI is working with Haus, Measured and WorkMagic on geo-based experiments to measure the causal impact of ChatGPT Ads, an initiative still at an early stage. The company also shared that WeightWatchers saw a 15.3% lower attributed cost per acquisition compared with its blended paid search benchmark.
🔗 ghacks.net · 2026-10-06
🧩 Other platforms Reddit upgrades lead generation ads and expands Max campaigns
Reddit announced enhancements to its Lead Gen Ads, including expanding its AI-powered Max campaigns to lead gen objectives, plus a test of in-market audiences and a new HubSpot integration.
🔗 socialmediatoday.com · 2026-10-06
Integral Ad Science (IAS) announced it will provide independent, third-party brand safety and suitability measurement for ChatGPT Ads, letting participating advertisers receive reporting on the safety and suitability of ad placements within ChatGPT.
🔗 ground.news · 2026-10-06
🪟 Microsoft Advertising Microsoft Advertising launches partner awards and sweepstakes in October
Microsoft Advertising opened the nomination period for its partner awards, including a Product Champion Award, and launched a partner sweepstakes offering prizes like Xbox Series X consoles for actions such as linking new client accounts.
🔗 about.ads.microsoft.com · 2026-10-05
At its annual unBoxed conference, Amazon Ads unified Sponsored Ads and Amazon DSP into a single system with three campaign types, including a new Display, Video & Audio (DVA) format that can be AI-optimized automatically.
🔗 pacvue.com · 2026-10-05
OpenAI highlighted that ChatGPT reached 1.2 billion weekly users as it unveiled its new visual ad format, underscoring the advertising platform's potential reach.
🔗 datastudios.org · 2026-10-05
As part of the October 5 announcement, OpenAI revealed brand suitability pilots with DoubleVerify and Integral Ad Science to give advertisers more control over where their ChatGPT ads appear.
🔗 cellcog.ai · 2026-10-05
Alongside the new visual format, OpenAI announced expanded measurement tools including attribution partner integrations such as AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, and Singular, plus geo-lift and brand-lift testing.
🔗 finance.yahoo.com · 2026-10-05
IAS confirmed it is one of the first media quality partners supporting ChatGPT Ads, providing independent brand safety and suitability reporting. The service is currently running with a select group of advertisers, with no confirmed date for wider availability.
🔗 ppc.land · 2026-10-05
Trade outlets note that OpenAI did not explain how the visual ads will be generated or targeted, raising questions among advertising executives about how the new format will actually work. It also remains unclear whether ad imagery will come from a creative library or be generated dynamically.
🔗 theregister.com · 2026-10-05
According to OpenAI, visual ads will initially appear alongside user-generated images, will be clearly labeled, will remain separate from the created image, and will not influence the model's answers.
🔗 engadget.com · 2026-10-05
🤖 ChatGPT Ads Search Engine Land confirms ChatGPT Ads expansion with visual formats and new measurement tools
Search Engine Land reported that OpenAI is expanding ChatGPT Ads with a new visual format, more third-party measurement integrations and new brand suitability tools, reinforcing its push to become a full-fledged ad platform.
🔗 searchengineland.com · 2026-10-05
OpenAI updated its advanced conversion optimization system so it now also learns from eligible view-through conversions, in addition to click-through ones, a metric that in August was reporting-only. The change is part of the measurement update package announced on October 5.
🔗 relevantaudience.com · 2026-10-05
OpenAI started controlled pilots with DoubleVerify (DV) and Integral Ad Science (IAS) to independently evaluate whether ChatGPT ads appear in suitable contexts for advertisers, without granting access to private user conversations. DV also launched attribution measurement to connect ChatGPT Ads to the full customer journey.
🔗 adweek.com · 2026-10-05
OpenAI announced that ChatGPT Ads now works with 20 third-party measurement partners, including AppsFlyer, Adjust, Branch, Singular, Triple Whale and DV Rockerbox, for attribution, incrementality and conversion data connections. Brand-lift tools with Kantar and Cint were also added.
🔗 ppc.land · 2026-10-05
As part of the update, OpenAI enabled a 'Negative Phrases' feature for qualifying advertisers, allowing for narrower and more granular ad placement requirements within ChatGPT Ads.
🔗 newsroomamerica.com · 2026-10-05
OpenAI highlighted that ChatGPT reached 1.2 billion weekly users and shared early performance data, including a WeightWatchers case with a cost per acquisition 15.3% lower than its blended paid-search benchmark, according to DV Rockerbox data.
🔗 finance.biggo.com · 2026-10-05
OpenAI announced new data integrations with Hightouch, Tealium and LiveRamp, allowing advertisers to send conversion data from existing systems directly to ChatGPT Ads. It also partnered with Haus, Measured and WorkMagic for geo-based ad experiments.
🔗 gokhshtein.com · 2026-10-05
OpenAI is developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science to assess how its brand safety standards are applied in ChatGPT, without accessing private user conversations. The company's advertising policies updated September 10, 2026 exclude sensitive contexts such as mental health, politics, and regulated goods.
🔗 securities.io · 2026-10-05
🤖 ChatGPT Ads ChatGPT Ads expands measurement and attribution tools
Alongside the new visual format, OpenAI expanded its measurement partner ecosystem, adding click attribution solutions such as AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, plus full-funnel measurement partners Fospha, Measured and INCRMNTAL.
🔗 techcrunch.com · 2026-10-05
OpenAI announced on October 5, 2026 a new visual ad format that will appear alongside image generation results in ChatGPT, clearly labeled and without influencing the chatbot's answers. Testing begins this month in the U.S. only with an initial group of advertisers.
🔗 openai.com · 2026-10-05
Week of 28 September
🪟 Microsoft Advertising Consumer Review Extensions Spotted in Bing Ads
Microsoft Advertising now includes a "consumer review" extension in Bing's sponsored results section. These are one-line snippets from sources like Trustpilot, visible under sponsored ads. This resembles Google's third-party endorsement ads. This update was spotted by Khushal Bherwani and Barry Schw
🔗 ppcnewsfeed.com · 2026-10-04
Snapchat reached the milestone of 2 trillion Snaps sent while unveiling new ad formats to attract advertisers despite its modest ad revenue share.
🔗 emarketer.com · 2026-10-03
🪟 Microsoft Advertising Microsoft Advertising confirms the end of SOAP API starting October 2026
Microsoft Advertising set October 1, 2026 as the date when all new features become REST-only, with full SOAP deprecation scheduled for January 2027.
🔗 ppc.land · 2026-10-03
🪟 Microsoft Advertising Microsoft Advertising Drops Max CPC Cap on New Campaigns
Microsoft Advertising stopped letting advertisers add a Max CPC cap to new non-portfolio campaigns starting October 1, 2026, first affecting the web interface and Editor.
🔗 ecommerceparadise.com · 2026-10-03
Amazon Ads added pre-built brand penetration indices to Geographic Insights and Activation (GIA), letting advertisers in nine countries visualize where their brand over- or under-indexes versus its category and activate geographic optimization without building an AMC model.
🔗 ppc.land · 2026-10-02
🪟 Microsoft Advertising Microsoft Advertising makes optimization experiments generally available
Microsoft Advertising announced optimization experiments are now generally available for Search, Shopping, Audience and Performance Max campaigns, with a unified side-by-side results page.
🔗 relevantaudience.com · 2026-10-02
Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid.
🔗 seroundtable.com · 2026-10-02
🧩 Other platforms X launches Cashtag Partner Program for in-app stock and crypto trading
X launched its Cashtag Partner Program, letting US users tap any stock or crypto cashtag, view a live price chart alongside related posts, and trade through partner brokerages like Interactive Brokers, Kraken and Coinbase.
🔗 emplifi.io · 2026-10-01
Pinterest unveiled Visual Search Ads, a new format placing sponsored products in search results and Pin closeups, aimed at lower-funnel campaigns and compatible with Performance+.
🔗 blog.gainapp.com · 2026-10-01
🤖 ChatGPT Ads ChatGPT Ads adds incrementality measurement partners: INCRMNTAL, Northbeam and Rockerbox
OpenAI's measurement-partner help article updated its list to include INCRMNTAL, Northbeam and Rockerbox alongside Fospha, Hightouch, LiveRamp, Triple Whale and WorkMagic as supported measurement partners for ChatGPT Ads.
🔗 intentpeak.ai · 2026-10-01
🤖 ChatGPT Ads Experts warn of advertising influence risks in ChatGPT
An academic analysis notes that although OpenAI promises to separate ads from answers and not sell user conversations, the current safeguards are vague and could be reinterpreted over time as advertising becomes central to the business.
🔗 theconversation.com · 2026-10-01
📦 Amazon Ads Amazon unveils Ads Agent, a unified AI platform for Sponsored Ads, DSP and new campaign types at unBoxed 2026
Amazon renamed its unified ad platform Ads Agent, combining Sponsored Ads and Amazon DSP into one place manageable via natural language, while introducing new Full-Funnel Campaigns and DVA+ combining display, video and audio.
🔗 anavigator.co · 2026-10-01
On August 31, the FTC and attorneys general from 22 states sued Amazon, alleging that for more than seven years it used an 'invented bidder' to inflate prices paid by over a million brands and sellers across Sponsored Products, Sponsored Brands, and Sponsored Display.
🔗 seafoammedia.com · 2026-10-01
📅 September 2026
Week of 28 September
At unBoxed 2026, Amazon announced Amazon Ads Agent, a unified platform with agentic AI combining the former Ads Console and Amazon DSP, along with new Full-Funnel Campaigns and DVA+.
🔗 advertising.amazon.com · 2026-09-30
OpenAI emailed advertisers announcing bulk creation of product feed campaigns from a spreadsheet, a new product review status, and richer conversion data through the Insights API.
🔗 seroundtable.com · 2026-09-30
Amazon announced Sponsored Services to connect shoppers with local service providers (with Yelp as the anchor partner) and generative AI creative tools built directly into the Amazon Ads Agent conversational experience.
🔗 advertising.amazon.com · 2026-09-30
OpenAI is testing 'Sponsored Agents', a feature letting users start conversations with company agents directly from ads, alongside new AI-assisted ad creation tools in Ads Manager and integrations with HubSpot and Shopify.
🔗 note.com · 2026-09-30
🪟 Microsoft Advertising Microsoft Advertising makes optimization experiments generally available
Optimization experiments now cover Search, Shopping, Audience and Performance Max campaigns, with a unified side-by-side results page to compare against the original setup and apply winning changes. LinkedIn company lists were also expanded from 1,000 to 10,000 names.
🔗 about.ads.microsoft.com · 2026-09-30
🧩 Other platforms Reddit Opens Automated Max Campaigns to All Advertisers
Reddit announced general availability of its Max campaigns, which automate targeting, creative selection and rotation, placements, and budget allocation, after testing them with a limited group of advertisers since January 2026.
🔗 aboad.fi · 2026-09-30
Full-Funnel Campaigns combines sponsored ads, display, video and streaming TV into a single AI-managed campaign, and is now available to all US advertisers selling on Amazon.
🔗 relevantaudience.com · 2026-09-29
The FTC and 22 state attorneys general are suing Amazon, alleging it secretly overcharged advertisers in its search ad auctions for more than seven years, rising from 30-40% of auctions in 2021 to about 80% by 2024.
🔗 proopsconsulting.ca · 2026-09-29
Amazon and OpenAI launched a managed-service pilot placing Amazon DSP ads inside ChatGPT responses, with product feed ads auto-generated from Amazon catalogs, US-only at launch.
🔗 commonthreadco.com · 2026-09-29
Amazon Ads introduced a new tier of tools on its Ads MCP Server allowing third-party AI agents to access specialized capabilities; the first, the AMC SQL Generator, translates natural-language requests into validated Amazon Marketing Cloud SQL queries and is now in closed beta in the US.
🔗 mediapost.com · 2026-09-29
Amazon Ads unveiled its new "Amazon Ads Agent" platform at unBoxed 2026, replacing the former Ads Console and Amazon DSP with three campaign types: Sponsored Ads, Display, Video and Audio+ (DVA+), and Full-Funnel Campaigns, all powered by AI with a natural-language chat experience.
🔗 mediapost.com · 2026-09-29
An industry analysis confirms that, as of September 2026, self-serve access to ChatGPT Ads Manager is available in 63 countries, including all EU member states, the UK, Switzerland, Norway, the US, Canada, Japan, India, Brazil, and the UAE.
🔗 spilnoagency.com.ua · 2026-09-29
OpenAI announced new AI-powered advertising tools, including Sponsored Agents that let users converse with a business after clicking an ad, plus AI-generated creative assistance and HubSpot and Shopify integrations.
🔗 resident.com · 2026-09-29
🪟 Microsoft Advertising Microsoft Sets January 12, 2027 End Date for MaxCpc in the API
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new campaigns and existing campaigns that do not currently use it. Advertisers relying on scripts, bulk uploads, or bid management tools using MaxCpc should review their setups ahead of the deadlin
🔗 ppcnewsfeed.com · 2026-09-28
Week of 21 September
🪟 Microsoft Advertising Microsoft Excluded Content Terms Now Available to Everyone
Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft Advertising platform. Advertisers can now block ads from appearing alongside unwanted page titles by specifying up to 1,000 terms at account or campaign level. Campaign-level terms apply across all
🔗 ppcnewsfeed.com · 2026-09-27
🪟 Microsoft Advertising Microsoft Opens Max CPC to Portfolio Bid Strategies
Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies. The prior restriction to campaign-level only configurations has been lifted, and the eligible strategies list has been removed. Previously, maximum CPC was limited to campaigns using Enhance
🔗 ppcnewsfeed.com · 2026-09-27
According to a report, on September 16, a week before the expansion, OpenAI introduced so-called Sponsored Agents along with new Ads Manager features, broadening the ad platform's capabilities.
🔗 mixed-news.com · 2026-09-25
Starting August 10, Amazon Sponsored Products campaigns began serving inside Amazon Influencer Program creator content with no advertiser action required, sparking controversy over the lack of clear notice about the expansion.
🔗 adbadger.com · 2026-09-25
🪟 Microsoft Advertising Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising's recent API update introduces several enhancements, particularly for tool builders and script users. Among the changes, a new Search Term Landing Page Report has been added, providing deeper insights into ad performance. Additionally, the update allows for campaign-level devic
🔗 ppcnewsfeed.com · 2026-09-25
OpenAI introduced new controls in the Admin Console allowing global admins of ChatGPT Enterprise, EDU, and Business organizations to manage whether connected applications can access ChatGPT Ads. Both new permissions are off by default during the admin preview.
🔗 releasebot.io · 2026-09-24
🤖 ChatGPT Ads Global agencies dentsu, Havas, Omnicom, Publicis and WPP support ChatGPT Ads' Asian expansion
OpenAI noted that advertisers can access ChatGPT Ads in the new markets through its Ads Solutions team and agency partners including dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP.
🔗 marketing-interactive.com · 2026-09-24
OpenAI told MARKETECH APAC that the decision to expand to Southeast Asia and Taiwan stemmed from strong advertiser interest in the region, including its waitlist, and lessons learned from previous market launches.
🔗 marketech-apac.com · 2026-09-24
Ahead of the Southeast Asia expansion, it was reported that adtech company Equativ became a technology partner for ChatGPT Ads, including campaign support in Japan.
🔗 technode.global · 2026-09-24
With the new expansion, OpenAI began rolling out ChatGPT Ads in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, and opened self-service buying to businesses in all seven markets from day one, unlike the earlier India launch.
🔗 ppc.land · 2026-09-24
Amazon Ads launched location-based interactive video ads and 'Next Up' ads that appear between episodes on Prime Video, expanding its streaming advertising offering in Australia.
🔗 advertising.amazon.com · 2026-09-23
🤖 ChatGPT Ads ChatGPT Ads app for Shopify now available
OpenAI released the ChatGPT Ads app for Shopify, letting merchants connect their store to Ads Manager, automatically sync their product catalog, and set up the OpenAI Pixel.
🔗 stubgroup.com · 2026-09-23
🧩 Other platforms Meta allows advertising on Threads without an Instagram profile
Meta no longer requires matching Instagram and Threads usernames to run Threads ads, letting brands with no Instagram profile advertise directly on the platform.
🔗 stackedmarketer.com · 2026-09-23
OpenAI announced the expansion of ChatGPT Ads to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, surpassing 60 countries with platform availability. Eligible businesses can access the self-serve Ads Manager from day one.
🔗 openai.com · 2026-09-23
OpenAI introduced to select clients a new AI-native ad format that, when the call-to-action button is clicked, opens a branded chat with the brand's AI agent instead of sending users to an external website.
🔗 digiday.com · 2026-09-22
🪟 Microsoft Advertising Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in closed beta for Audience campaigns in the US, Canada, UK, and Australia. Advertisers can use natural language to describe their ideal customer, and Copilot will generate a custom AI-driven audience along with it.
🔗 ppcnewsfeed.com · 2026-09-22
📦 Amazon Ads Amazon Ads holds its 2026 Upfront highlighting authenticated reach and streaming advertising
At its 2026 Upfront, Amazon Ads highlighted its authenticated audience graph covering 90% of U.S. households and being named the only leader in omnichannel advertising by Forrester, alongside growth in Prime Video viewership.
🔗 advertising.amazon.com · 2026-09-21
📦 Amazon Ads Bing Tests "Top Pick" Label on Sponsored Products
Bing is testing a "Top Pick" label on its sponsored result product carousels, highlighting a potential new way for products to stand out in search results. The "Top Pick" label is prominently displayed in the product carousel, potentially drawing more eyes to specific listings. This update was shared.
🔗 ppcnewsfeed.com · 2026-09-21
Week of 14 September
According to an update of OpenAI's Ads Manager availability table, ChatGPT Ads now operates in 52 countries, with ads matched to users based on conversation topic, chat history, and past ad interactions.
🔗 ai-advisors.ai · 2026-09-19
OpenAI confirmed that its HubSpot (first CRM partner) and Shopify (first commerce partner) integrations are live for US businesses and will expand to markets where ChatGPT Ads is available starting September 23.
🔗 arwriterai.com · 2026-09-18
🤖 ChatGPT Ads Update highlights ChatGPT Ads integrations with Shopify and HubSpot, plus Sponsored Agents test
A platform update roundup notes that the biggest recent ChatGPT Ads changes are new Shopify and HubSpot integrations, alongside the testing of Sponsored Agents that let users chat directly with a brand's own agent.
🔗 jollygoodweb.com · 2026-09-18
OpenAI CFO Sarah Friar described the text/image answer-based ad units (launched September 10 via Amazon DSP and Adform) as a "basic starting point" compared to the new Sponsored Agents.
🔗 opere18.com · 2026-09-18
🪟 Microsoft Advertising Microsoft Advertising Integrates with HubSpot for Enhanced CRM
Microsoft Advertising has launched a HubSpot integration designed to connect advertising activity with CRM data and enable closed-loop marketing. Advertisers can track, measure, optimize, and report on Microsoft Advertising activity directly within HubSpot, opening up several new possibilities for shared users.
🔗 ppcnewsfeed.com · 2026-09-18
While Sponsored Agents remain a US-only test, the Shopify route opens in other markets on September 23, giving advertisers outside the US a practical on-ramp to the format.
🔗 remoteworkeurope.eu · 2026-09-17
In its 'Ads in ChatGPT: The Basics' documentation, OpenAI reaffirms that ads are not eligible to appear near sensitive or regulated topics like personal health, mental health, or politics, and are not shown to accounts identified as under 18 on the Free and Go plans.
🔗 help.openai.com · 2026-09-17
Industry coverage notes that while ChatGPT Ads reached a $1 billion annualized revenue run rate in under 200 days, questions remain about actual performance, as agency buyers say returns have not yet materialized.
🔗 forkast.news · 2026-09-17
🧩 Other platforms Snapchat outlines its 2026 ad development focus on AI and native formats
Snapchat announced it will focus on AI-driven performance improvements and expanding native ad formats like Reminder Ads and Sponsored Snaps, amid stalled user growth in the US and EU.
🔗 socialmediatoday.com · 2026-09-17
🪟 Microsoft Advertising Microsoft Ads API Now Returns Editorial Reasons for Assets
The Microsoft Advertising API's GetEditorialReasonsByIds service now supports ImageAsset and TextAsset types alongside the existing Ad and Keyword entities. This lets advertisers programmatically retrieve disapproval reasons for these assets, improving workflows for managing Responsive Search Ads and other asset-based formats.
🔗 ppcnewsfeed.com · 2026-09-17
OpenAI updated its official ChatGPT Ads blog with a new entry titled 'Reimagining advertising with AI,' listed as the most recent post in the ad platform's news section.
🔗 ads.openai.com · 2026-09-16
Under the title 'Reimagining advertising with AI,' OpenAI announced Sponsored Agents (brand-backed conversational agents triggered after an ad click), a creative assistant for generating ad copy and images, and natural-language campaign management inside Ads Manager.
🔗 openai.com · 2026-09-16
OpenAI began testing Sponsored Agents with select US advertisers, business-sponsored AI agents that hold a separate conversation with users after they click on an ad in ChatGPT.
🔗 pymnts.com · 2026-09-16
Alongside the Sponsored Agents launch, HubSpot became OpenAI's first CRM partner for ChatGPT Ads, and a new Shopify App Store connector opened the channel to US merchants.
🔗 aiweekly.co · 2026-09-16
🤖 ChatGPT Ads OpenAI launches 'Sponsored Agents' inside ChatGPT
OpenAI began testing Sponsored Agents, advertiser-backed bots that start a clearly labeled conversation separate from ChatGPT's own answer, with Wayfair and Angi as launch partners in the US.
🔗 theregister.com · 2026-09-16
Amazon Ads announced that its Amazon Ads MCP Server is now available in open beta, aiming to reduce advertising workflow complexity through AI agent integration.
🔗 advertising.amazon.com · 2026-09-16
OpenAI updated its Ads Manager Beta documentation, the platform for creating, launching, and managing ChatGPT Ads campaigns, clarifying that it remains a beta product with limited capabilities that will expand over time.
🔗 help.openai.com · 2026-09-16
OpenAI confirmed its advertising division hit a $1 billion annualized revenue run rate in less than 200 days since launch, with the platform now used by tens of thousands of advertisers globally.
🔗 openai.com · 2026-09-16
Angi confirmed it is one of the first partners testing the new format, deploying an agent that connects users to local contractors, while Wayfair offers personalized product recommendations within the same ChatGPT conversation.
🔗 thedeepdive.ca · 2026-09-16
🧩 Other platforms Snapchat, Pinterest and Reddit turn to AI to capture SMB ad dollars
Snapchat, Pinterest and Reddit are leveraging AI tools to make ad buying easier for small and medium businesses, aiming to diversify revenue beyond major brand budgets.
🔗 digiday.com · 2026-09-16
OpenAI unveiled Sponsored Agents, an ad format that lets brands complete real tasks inside a ChatGPT conversation rather than just showing a banner, with Angi confirmed as the first named partner alongside a direct commerce integration with Shopify.
🔗 yellow.com · 2026-09-16
A report indicates ChatGPT Ads is drawing advertiser demand but falling short on click-through rates, targeting capabilities and platform reach, according to media agencies.
🔗 pivot-to-ai.com · 2026-09-16
🤖 ChatGPT Ads Wayfair confirms participation in Sponsored Agent pilot with accuracy and transparency safeguards
Wayfair stated it is testing the new format at small scale, applying guardrails around product accuracy, transparency, and handoffs to customer service when needed.
🔗 shopifreaks.com · 2026-09-16
🤖 ChatGPT Ads ChatGPT Ads adds HubSpot and Shopify integrations, its first CRM and ecommerce partners
Starting September 16, businesses using HubSpot can connect their ChatGPT Ads account and manage campaigns without leaving the CRM, while US Shopify merchants can use a new app in the Shopify App Store with their catalog already integrated.
🔗 unite.ai · 2026-09-16
US-based Shopify merchants can now install the new free ChatGPT Ads app to create and manage campaigns with their product catalogs automatically integrated. The app will roll out to international markets where ChatGPT Ads is available starting September 23.
🔗 securities.io · 2026-09-16
OpenAI made generally available a new campaign type that optimizes conversions from both ad clicks and ad views, with billing based on impressions while delivery optimizes toward the conversion goal. The company describes it as its recommended model for maximizing performance.
🔗 seroundtable.com · 2026-09-16
OpenAI announced its first CRM integration with HubSpot and first ecommerce integration with Shopify for ChatGPT Ads, letting businesses create ads, sync product catalogs, and track performance without leaving those tools. The Shopify app launched in the US on September 16 and will expand internationally on September 23.
🔗 openai.com · 2026-09-16
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Expands Customer Match CDP Partners
Microsoft Advertising has expanded its Customer Match partner list to include several new customer data platforms (CDPs), effectively doubling the number of available partners to 20 and giving advertisers more options for syncing customer data. New additions include Adobe Real-Time CDP, among others.
🔗 ppcnewsfeed.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Ads removes Max CPC cap on new automated non-portfolio campaigns from October 1
Starting October 1, 2026, new non-portfolio campaigns using Maximize Conversions, Maximize Conversion Value, or Maximize Clicks will lose the Max CPC cap option, while campaigns created before that date keep the setting.
🔗 digitalapplied.com · 2026-09-15
Amazon Ads officially announced that its flagship unBoxed 2026 conference will take place from September 28–30 at the Moscone West Convention Center in San Francisco, expected to bring new ad formats, AI capabilities, and measurement tools. The event will gather advertisers, agencies, and developers to learn about upcoming platform innovations.
🔗 ecomranker.com · 2026-09-15
🪟 Microsoft Advertising Microsoft Advertising to update UTM auto-tagging starting September 2
Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026, to improve how campaign performance is measured in third-party analytics platforms like GA4. Format-specific UTM tags will be applied automatically, with no action required from advertisers.
🔗 seroundtable.com · 2026-09-15
🧩 Other platforms Snapchat launches Total Snap Takeovers and explores agentic AI advertising features
Snapchat introduced Total Snap Takeovers, a format placing brands in the first ad slot across all app tabs, and opened its ads platform to third-party AI agents via its own MCP server.
🔗 mediapost.com · 2026-09-15
🪟 Microsoft Advertising Microsoft Advertising Publishes AI Content Transparency Rules
Microsoft Advertising has published a dedicated help page outlining transparency rules for AI-generated and synthetic content. Advertisers are now required to disclose AI use in their ads, preserve metadata, and avoid deepfakes in order to maintain consumer trust. Read the official announcement, spotted by Hana Ko.
🔗 ppcnewsfeed.com · 2026-09-15
🤖 ChatGPT Ads Amazon Is Becoming a Gateway to ChatGPT Ads
Amazon Ads and OpenAI launched a pilot on September 10 letting select U.S. advertisers buy ChatGPT ad space through Amazon DSP, with Delta Vacations among the first brands testing it. Amazon manages campaign setup, but OpenAI's system still decides which ads appear and where.
🔗 pymnts.com · 2026-09-14
Digiday reported on September 14 that OpenAI was testing with select clients an ad format that opens a chat with the advertiser's AI agent instead of redirecting to a website, confirmed by Wayfair as part of the pilot.
🔗 relevantaudience.com · 2026-09-14
Amazon Ads confirmed its flagship unBoxed 2026 event will take place September 28-30 at the Moscone Center in San Francisco, where it will unveil new AI-powered advertising products.
🔗 advertising.amazon.com · 2026-09-14
Week of 7 September
Days before the Sponsored Agents launch, OpenAI finalized the integration of Amazon Ads into the ChatGPT ad inventory via its DSP, laying the commerce infrastructure groundwork.
🔗 finance.yahoo.com · 2026-09-10
🪟 Microsoft Advertising Microsoft Advertising launches Microsoft Curate for programmatic publisher monetization
Microsoft introduced Curate, a tool that helps publishers and data owners turn proprietary assets into scalable revenue through programmatic curation, announced on September 10, 2026.
🔗 about.ads.microsoft.com · 2026-09-10
Amazon Ads announced a partnership with OpenAI to enable conversational advertising within ChatGPT, with select U.S. advertisers currently testing the format as part of a pilot.
🔗 advertising.amazon.com · 2026-09-10
A recent report notes that ChatGPT ad performance varies widely among advertisers, with some reporting costs per click under $3 while others pay up to $13, and highly uneven lead generation results.
🔗 mediapost.com · 2026-09-09
🪟 Microsoft Advertising Microsoft Advertising removes Max CPC for new campaigns starting October 1
Microsoft sent emails confirming that Max CPC will no longer be available when creating new non-portfolio campaigns using Maximize Conversions, Maximize Conversion Value, or Maximize Clicks after October 1, 2026; existing and portfolio-strategy campaigns keep the setting.
🔗 seroundtable.com · 2026-09-08
X is rolling out a new ad platform that consolidates campaign objectives and standardizes structure, including ad-group-level budgets and simplified optimization options.
🔗 prosek.substack.com · 2026-09-08
🪟 Microsoft Advertising Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Starting Oct. 1, Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies. Existing campaigns with Max CPC won't immediately lose it, but removing it after that date will be irreversible.
🔗 searchengineland.com · 2026-09-08
🪟 Microsoft Advertising Microsoft Advertising to remove Max CPC controls from new automated bidding campaigns
Starting October 1, Microsoft will remove the Max CPC setting from new campaigns using Maximize Conversions, Maximize Conversion Value, or Maximize Clicks, pushing advertisers toward budget and CPA/ROAS-based controls instead. Existing campaigns created before that date will keep the setting.
🔗 searchengineland.com · 2026-09-08
Amazon Ads announced that Prime Video advertising will be introduced in Belgium, Denmark, Norway, and Turkey during 2026, expanding its streaming ad inventory in Europe.
🔗 advertising.amazon.com · 2026-09-08
🪟 Microsoft Advertising Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has published its 2026 Holiday Playbook, outlining six key global trends advertisers need to keep on their radar heading into the holiday season. The guide puts a strong focus on AI's growing influence on shopping behavior, with 76% of U.S. shoppers saying they plan to use AI to help with their holiday purchases.
🔗 ppcnewsfeed.com · 2026-09-07
Week of 31 August
🪟 Microsoft Advertising Microsoft Advertising Adds Average Target Metrics to Simplify Performance Evaluation
Microsoft Advertising has rolled out new average target metrics to help advertisers track performance more accurately as their targets shift over time. These metrics are now available in the Campaign overview, Campaign grid, and portfolio bid strategies, giving advertisers a cleaner way to analyze trends and measure results against fluctuating goals.
🔗 ppcnewsfeed.com · 2026-09-06
TikTok struck a first-of-its-kind IP licensing deal with Disney that turns fan content into a formal distribution channel, amid a month of major regulatory and platform shifts.
🔗 finnpartners.com · 2026-09-05
Reddit introduced a new 15-second Engaged Video Views optimization goal that lifted view-through rates by 51% and completion rates by 71% in alpha testing, suited for trailers and testimonials.
🔗 stackedmarketer.com · 2026-09-05
🪟 Microsoft Advertising Microsoft Advertising Introduces Dual-ID Requirement for Account Linking
Microsoft Advertising is rolling out a Dual-ID requirement to strengthen account security when linking accounts. Advertisers managing multiple accounts will now need to provide two identifiers instead of one. For Manager account (CID) linking, both identifiers must be included to complete the process — reducing the risk of unauthorized account access.
🔗 ppcnewsfeed.com · 2026-09-05
🪟 Microsoft Advertising Microsoft Overhauls Xbox Dash Ad Policies With Expanded Prohibited Categories
Microsoft has updated its advertising guidelines for the Xbox Dash placement within the Microsoft Audience Network. The revised rules significantly expand the list of prohibited ad categories — including credit cards and other sensitive verticals — and introduce new requirements specifically for non-endemic campaigns running on the placement.
🔗 ppcnewsfeed.com · 2026-09-05
OpenAI updated its ads platform in early September to require product feeds for shopping results, while adding new global markets, an Ads Manager plugin, and audience tools for ecommerce brands.
🔗 commonthreadco.com · 2026-09-04
Starting August 1, a specific group of Amazon advertisers contacted directly lost the ability to use a credit card as their primary ad payment method, with costs now deducted from seller/vendor account balance or via Pay by Invoice. Amazon clarified the change is narrow and does not affect most advertisers, who were already paying via account balance deduction.
🔗 adbadger.com · 2026-09-04
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
The FTC and 22 state attorneys general filed suit against Amazon alleging it secretly inflated prices in its advertising auctions after 2019 rule changes, potentially costing advertisers more than $20 billion.
🔗 novadata.io · 2026-09-02
🪟 Microsoft Advertising Microsoft announces 2026 Partner Awards finalists for APAC, Japan, North America, EMEA and LATAM
Microsoft Advertising unveiled the finalists for its annual Partner Awards across multiple global regions, recognizing innovation and client impact within its partner ecosystem.
🔗 about.ads.microsoft.com · 2026-09-02
🪟 Microsoft Advertising Microsoft announces 2026 Partner Awards finalists for North America
Microsoft Advertising unveiled the finalists for its 2026 Partner Awards, recognizing achievements, innovation and client impact across its North American partner ecosystem.
🔗 about.ads.microsoft.com · 2026-09-02
🧩 Other platforms Reddit opens AI-powered Max campaigns to all advertisers
Reddit launched Max campaigns on a limited basis in January 2026 and, after encouraging initial results, opened them to all advertisers in September 2026; the tool automates nearly the entire ad creation process.
🔗 almcorp.com · 2026-09-01
Amazon Ads invited advertisers to its annual flagship conference, where it will share how AI and new advertising solutions aim to make it easier for brands of every size to drive results.
🔗 advertising.amazon.com · 2026-09-01
📅 August 2026
Week of 31 August
🪟 Microsoft Advertising Microsoft Advertising Brings AI Max to Search Campaigns
As AI Max rolls out across Microsoft Advertising, advertisers will see changes to their Search campaigns. Existing auto-generated assets for Responsive Search Ads will migrate into the text customization feature within AI Max, ensuring previous AI settings are preserved during the transition.
🔗 ppcnewsfeed.com · 2026-08-31
🪟 Microsoft Advertising Microsoft Advertising Launches Redesigned Interface with New Navigation and Tables
Microsoft Advertising has unveiled a refreshed UI featuring redesigned navigation and improved tables, aimed at making the platform cleaner and easier to use. The update brings greater clarity, consistency, and smoother data interaction, while users who prefer the old layout can still switch back to the classic experience.
🔗 ppcnewsfeed.com · 2026-08-31
Week of 24 August
🪟 Microsoft Advertising Microsoft Advertising rolls out AI Max for Search and improved asset management tools
Microsoft Advertising announced AI Max for Search becoming generally available, along with new tools to view asset policy status directly in the Assets tab, helping advertisers resolve delivery issues faster.
🔗 about.ads.microsoft.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Rolls Out Aggregate Campaign Delivery Status
Microsoft Advertising has launched a new aggregate delivery status column in the Campaigns grid, currently rolling out to select users. It shows an overall delivery status per campaign, surfacing the single highest-priority issue affecting performance, making it easier to spot and prioritize problems at a glance.
🔗 ppcnewsfeed.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Documents Campaign-Level Tracking for Performance Max Product URLs
Microsoft Advertising has updated its help documentation to cover campaign-level tracking templates for Performance Max shopping product URLs. Advertisers can use dynamic parameters like {AdGroup} in campaign-level tracking templates to populate asset group values, with a sample UTM string provided as a reference.
🔗 ppcnewsfeed.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Rewrites Government Services Policy
Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026. Under the new guidelines, third-party providers of government-related services — such as passports and visas — must now provide documentation proving their authorization in the target market and obtain pre-approval through the Government Services program.
🔗 ppcnewsfeed.com · 2026-08-27
OpenAI introduced the automated bidding strategy 'Maximize Results,' platform-level targeting controls (iOS, Android, web) and view-through conversion reporting, coinciding with expansion into Latin America.
🔗 searchengineland.com · 2026-08-24
Week of 17 August
🪟 Microsoft Advertising Microsoft Ads Is Removing Max CPC for Conversion-Based Bidding Strategies
Microsoft Advertising is doubling down on its bidding and measurement capabilities. Advertisers using conversion-based strategies like tCPA and tROAS are finding it easier to hit their targets, while legacy controls like Max CPC are increasingly seen as disruptive to spend efficiency. Microsoft is removing Max CPC as an option for conversion-based bidding strategies.
🔗 ppcnewsfeed.com · 2026-08-22
🪟 Microsoft Advertising Microsoft Advertising Publishes Conversions API Documentation
Microsoft Advertising has released official documentation for its Conversions API (CAPI). Currently in beta, this server-side solution lets advertisers send conversion and customer interaction data directly from their own systems to Microsoft Advertising, supporting a range of measurement scenarios.
🔗 ppcnewsfeed.com · 2026-08-19
Between August 11-17, 2026 OpenAI activated advertising in Mexico and Brazil, its first Spanish and Portuguese-language markets, with new measurement integrations like Hightouch and Triple Whale.
🔗 ppc.land · 2026-08-17
Week of 3 August
OpenAI updated its Ads Manager availability page to include Brazil, alongside new carousel formats and conversion tools, while Mexico was listed as 'coming soon'.
🔗 unite.ai · 2026-08-07
📅 July 2026
Week of 20 July
Search Engine Land reported eight new features in July 2026: oCPC, automatic advanced matching, geo exclusions, AppsFlyer and Adjust integrations, and a bulk campaign API.
🔗 searchengineland.com · 2026-07-24
On July 22, 2026 OpenAI officially launched 'Advertise in ChatGPT', its self-serve platform where advertisers create campaigns and target based on conversational context rather than keywords.
🔗 explainx.ai · 2026-07-22
📅 June 2026
Week of 15 June
OpenAI published new terms defining Audience Tools, for uploading first-party customer data to build custom audiences, and Creative Tools, for AI-generated or translated ad creative.
🔗 digitalapplied.com · 2026-06-17
Week of 8 June
OpenAI activated ads in the UK and detailed its consent policy: users who opt into personalization get ads based on chats and memory, while those who don't get purely contextual ads.
🔗 digiday.com · 2026-06-08
📅 May 2026
Week of 25 May
OpenAI began rolling out conversion-optimized campaigns on June 5, 2026, giving early access to advertisers who had set up the Pixel or Conversions API by June 1.
🔗 ppc.land · 2026-05-30
OpenAI confirmed it would roll out conversion-optimized campaigns in early June, offering early access to accounts that set up the Pixel or Conversions API beforehand.
🔗 searchengineland.com · 2026-05-27
Week of 11 May
🤖 ChatGPT Ads Digiday: OpenAI offers ChatGPT ads to new markets including the UK, Brazil and Japan, 'expanding thoughtfully'
OpenAI began offering ChatGPT ads in new markets including the UK, Brazil and Japan, prioritizing countries with high online advertising intensity.
🔗 digiday.com · 2026-05-11
Week of 4 May
OpenAI named five new markets for its ad pilot -UK, Japan, South Korea, Brazil and Mexico- as part of its second wave of international expansion.
🔗 ppc.land · 2026-05-07
🤖 ChatGPT Ads Digiday: OpenAI promises third-party measurement and CPA bidding with Ads Manager expansion
As it opened Ads Manager to the US, OpenAI promised third-party measurement and CPA bidding, expanding advertiser categories beyond initial test partners.
🔗 digiday.com · 2026-05-06
On May 5, 2026 OpenAI opened its Ads Manager beta to any US business, removing the $50,000 minimum spend requirement and adding CPC bidding plus new measurement tools.
🔗 axios.com · 2026-05-05
📅 April 2026
Week of 20 April
OpenAI introduced cost-per-click bidding as an alternative to the original CPM model, letting advertisers tie spend more directly to user actions.
🔗 digiday.com · 2026-04-22
📅 March 2026
Week of 23 February
🤖 ChatGPT Ads OpenAI publishes v1.0 of its official Ad Policies
OpenAI released the first version of its advertising policies, initially limiting ads to categories such as consumer goods, local services, travel and digital products.
🔗 openai.com · 2026-03-01
📅 February 2026
Week of 9 February
🤖 ChatGPT Ads OpenAI begins testing ads inside ChatGPT in the US
On February 9, 2026 OpenAI formally launched ad testing in ChatGPT for Free and Go tier users in the US, with ads clearly labeled 'Sponsored' and visually separated from answers.
🔗 techcrunch.com · 2026-02-09
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