📰 ChatGPT Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads and other platforms news
Everything that changes in ChatGPT Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Get it every Friday →📅 September 2026
Week of 14 September
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
LinkedIn now allows advertisers to target audiences based on LinkedIn profile data within Search and Audience campaigns, improving B2B targeting precision.
🔗 socialbee.com · 2026-09-16
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Expands Customer Match CDP Partners
Microsoft Advertising has expanded its Customer Match partner list to include several new customer data platforms (CDPs), effectively doubling the number of available partners to 20 and giving advertisers more options for syncing customer data. New additions include Adobe Real-Time CDP, among others.
🔗 ppcnewsfeed.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Advertising Publishes AI Content Transparency Rules
Microsoft Advertising has published a dedicated help page outlining transparency rules for AI-generated and synthetic content. Advertisers are now required to disclose AI use in their ads, preserve metadata, and avoid deepfakes in order to maintain consumer trust. Read the official announcement, spotted by Hana Ko.
🔗 ppcnewsfeed.com · 2026-09-15
Amazon Ads confirmed its flagship unBoxed 2026 event will take place September 28-30 at the Moscone Center in San Francisco, where it will unveil new AI-powered advertising products.
🔗 advertising.amazon.com · 2026-09-14
Week of 7 September
Amazon Ads announced a partnership with OpenAI to enable conversational advertising within ChatGPT, with select U.S. advertisers currently testing the format as part of a pilot.
🔗 advertising.amazon.com · 2026-09-10
Amazon Ads announced that Prime Video advertising will be introduced in Belgium, Denmark, Norway, and Turkey during 2026, expanding its streaming ad inventory in Europe.
🔗 advertising.amazon.com · 2026-09-08
🪟 Microsoft Advertising Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has published its 2026 Holiday Playbook, outlining six key global trends advertisers need to keep on their radar heading into the holiday season. The guide puts a strong focus on AI's growing influence on shopping behavior, with 76% of U.S. shoppers saying they plan to use AI to help with their holiday purchases.
🔗 ppcnewsfeed.com · 2026-09-07
Week of 31 August
🪟 Microsoft Advertising Microsoft Advertising Adds Average Target Metrics to Simplify Performance Evaluation
Microsoft Advertising has rolled out new average target metrics to help advertisers track performance more accurately as their targets shift over time. These metrics are now available in the Campaign overview, Campaign grid, and portfolio bid strategies, giving advertisers a cleaner way to analyze trends and measure results against fluctuating goals.
🔗 ppcnewsfeed.com · 2026-09-06
🪟 Microsoft Advertising Microsoft Advertising Introduces Dual-ID Requirement for Account Linking
Microsoft Advertising is rolling out a Dual-ID requirement to strengthen account security when linking accounts. Advertisers managing multiple accounts will now need to provide two identifiers instead of one. For Manager account (CID) linking, both identifiers must be included to complete the process — reducing the risk of unauthorized account access.
🔗 ppcnewsfeed.com · 2026-09-05
🪟 Microsoft Advertising Microsoft Overhauls Xbox Dash Ad Policies With Expanded Prohibited Categories
Microsoft has updated its advertising guidelines for the Xbox Dash placement within the Microsoft Audience Network. The revised rules significantly expand the list of prohibited ad categories — including credit cards and other sensitive verticals — and introduce new requirements specifically for non-endemic campaigns running on the placement.
🔗 ppcnewsfeed.com · 2026-09-05
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
TikTok Ads introduced Mini Series, an in-app episodic storytelling feature for brands and marketers, paired with Growth Max to amplify automated ad performance.
🔗 releasebot.io · 2026-09-02
TikTok announced that SMB advertisers can now choose full, partial, or manual automation control over audience, budget, placements, and catalog within Smart+, with new visual labels in the interface.
🔗 ads.tiktok.com · 2026-09-01
📅 August 2026
Week of 31 August
Meta is removing placement checkboxes from ad sets, replacing them with a value rule that can cut bids by 90% but cannot fully switch off a placement, impacting existing brand-safety exclusions.
🔗 admakeai.com · 2026-08-31
🪟 Microsoft Advertising Microsoft Advertising Brings AI Max to Search Campaigns
As AI Max rolls out across Microsoft Advertising, advertisers will see changes to their Search campaigns. Existing auto-generated assets for Responsive Search Ads will migrate into the text customization feature within AI Max, ensuring previous AI settings are preserved during the transition.
🔗 ppcnewsfeed.com · 2026-08-31
🪟 Microsoft Advertising Microsoft Advertising Launches Redesigned Interface with New Navigation and Tables
Microsoft Advertising has unveiled a refreshed UI featuring redesigned navigation and improved tables, aimed at making the platform cleaner and easier to use. The update brings greater clarity, consistency, and smoother data interaction, while users who prefer the old layout can still switch back to the classic experience.
🔗 ppcnewsfeed.com · 2026-08-31
Week of 24 August
🪟 Microsoft Advertising Microsoft Advertising rolls out AI Max for Search and improved asset management tools
Microsoft Advertising announced AI Max for Search becoming generally available, along with new tools to view asset policy status directly in the Assets tab, helping advertisers resolve delivery issues faster.
🔗 about.ads.microsoft.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Rolls Out Aggregate Campaign Delivery Status
Microsoft Advertising has launched a new aggregate delivery status column in the Campaigns grid, currently rolling out to select users. It shows an overall delivery status per campaign, surfacing the single highest-priority issue affecting performance, making it easier to spot and prioritize problems at a glance.
🔗 ppcnewsfeed.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Documents Campaign-Level Tracking for Performance Max Product URLs
Microsoft Advertising has updated its help documentation to cover campaign-level tracking templates for Performance Max shopping product URLs. Advertisers can use dynamic parameters like {AdGroup} in campaign-level tracking templates to populate asset group values, with a sample UTM string provided as a reference.
🔗 ppcnewsfeed.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Rewrites Government Services Policy
Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026. Under the new guidelines, third-party providers of government-related services — such as passports and visas — must now provide documentation proving their authorization in the target market and obtain pre-approval through the Government Services program.
🔗 ppcnewsfeed.com · 2026-08-27
OpenAI introduced the automated bidding strategy 'Maximize Results,' platform-level targeting controls (iOS, Android, web) and view-through conversion reporting, coinciding with expansion into Latin America.
🔗 searchengineland.com · 2026-08-24
Week of 17 August
🪟 Microsoft Advertising Microsoft Ads Is Removing Max CPC for Conversion-Based Bidding Strategies
Microsoft Advertising is doubling down on its bidding and measurement capabilities. Advertisers using conversion-based strategies like tCPA and tROAS are finding it easier to hit their targets, while legacy controls like Max CPC are increasingly seen as disruptive to spend efficiency. Microsoft is removing Max CPC as an option for conversion-based bidding strategies.
🔗 ppcnewsfeed.com · 2026-08-22
🪟 Microsoft Advertising Microsoft Advertising Publishes Conversions API Documentation
Microsoft Advertising has released official documentation for its Conversions API (CAPI). Currently in beta, this server-side solution lets advertisers send conversion and customer interaction data directly from their own systems to Microsoft Advertising, supporting a range of measurement scenarios.
🔗 ppcnewsfeed.com · 2026-08-19
Between August 11-17, 2026 OpenAI activated advertising in Mexico and Brazil, its first Spanish and Portuguese-language markets, with new measurement integrations like Hightouch and Triple Whale.
🔗 ppc.land · 2026-08-17
LinkedIn confirmed that Marketing API version 202508 will be sunset on August 17, 2026, recommending developers migrate to newer versions to avoid service disruptions.
🔗 learn.microsoft.com · 2026-08-17
Week of 10 August
💼 LinkedIn Ads LinkedIn Campaign Manager adds AI creative tools
LinkedIn added AI ad copy generation, a reusable Brand Kit, and multi-variant ad creation to Campaign Manager to speed up testing of BrandLink creatives.
🔗 socialpilot.co · 2026-08-16
Meta introduced Muse Image, its first image generation model from Meta Superintelligence Labs, rolling out into Advantage+ creative, alongside text-on-media translation in five languages and AI voiceover in eleven.
🔗 adsuploader.com · 2026-08-15
Week of 3 August
OpenAI updated its Ads Manager availability page to include Brazil, alongside new carousel formats and conversion tools, while Mexico was listed as 'coming soon'.
🔗 unite.ai · 2026-08-07
📅 July 2026
Week of 20 July
Search Engine Land reported eight new features in July 2026: oCPC, automatic advanced matching, geo exclusions, AppsFlyer and Adjust integrations, and a bulk campaign API.
🔗 searchengineland.com · 2026-07-24
On July 22, 2026 OpenAI officially launched 'Advertise in ChatGPT', its self-serve platform where advertisers create campaigns and target based on conversational context rather than keywords.
🔗 explainx.ai · 2026-07-22
📅 June 2026
Week of 15 June
OpenAI published new terms defining Audience Tools, for uploading first-party customer data to build custom audiences, and Creative Tools, for AI-generated or translated ad creative.
🔗 digitalapplied.com · 2026-06-17
Week of 8 June
OpenAI activated ads in the UK and detailed its consent policy: users who opt into personalization get ads based on chats and memory, while those who don't get purely contextual ads.
🔗 digiday.com · 2026-06-08
📅 May 2026
Week of 25 May
OpenAI began rolling out conversion-optimized campaigns on June 5, 2026, giving early access to advertisers who had set up the Pixel or Conversions API by June 1.
🔗 ppc.land · 2026-05-30
OpenAI confirmed it would roll out conversion-optimized campaigns in early June, offering early access to accounts that set up the Pixel or Conversions API beforehand.
🔗 searchengineland.com · 2026-05-27
Week of 11 May
🤖 ChatGPT Ads Digiday: OpenAI offers ChatGPT ads to new markets including the UK, Brazil and Japan, 'expanding thoughtfully'
OpenAI began offering ChatGPT ads in new markets including the UK, Brazil and Japan, prioritizing countries with high online advertising intensity.
🔗 digiday.com · 2026-05-11
Week of 4 May
OpenAI named five new markets for its ad pilot -UK, Japan, South Korea, Brazil and Mexico- as part of its second wave of international expansion.
🔗 ppc.land · 2026-05-07
🤖 ChatGPT Ads Digiday: OpenAI promises third-party measurement and CPA bidding with Ads Manager expansion
As it opened Ads Manager to the US, OpenAI promised third-party measurement and CPA bidding, expanding advertiser categories beyond initial test partners.
🔗 digiday.com · 2026-05-06
On May 5, 2026 OpenAI opened its Ads Manager beta to any US business, removing the $50,000 minimum spend requirement and adding CPC bidding plus new measurement tools.
🔗 axios.com · 2026-05-05
📅 April 2026
Week of 20 April
OpenAI introduced cost-per-click bidding as an alternative to the original CPM model, letting advertisers tie spend more directly to user actions.
🔗 digiday.com · 2026-04-22
📅 March 2026
Week of 23 February
🤖 ChatGPT Ads OpenAI publishes v1.0 of its official Ad Policies
OpenAI released the first version of its advertising policies, initially limiting ads to categories such as consumer goods, local services, travel and digital products.
🔗 openai.com · 2026-03-01
📅 February 2026
Week of 9 February
🤖 ChatGPT Ads OpenAI begins testing ads inside ChatGPT in the US
On February 9, 2026 OpenAI formally launched ad testing in ChatGPT for Free and Go tier users in the US, with ads clearly labeled 'Sponsored' and visually separated from answers.
🔗 techcrunch.com · 2026-02-09
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