📰 ChatGPT Ads and other platforms news
Everything that changes in ChatGPT Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Get it every Friday →📅 September 2026
Week of 14 September
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
Week of 31 August
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
📅 August 2026
Week of 24 August
OpenAI introduced the automated bidding strategy 'Maximize Results,' platform-level targeting controls (iOS, Android, web) and view-through conversion reporting, coinciding with expansion into Latin America.
🔗 searchengineland.com · 2026-08-24
Week of 17 August
Between August 11-17, 2026 OpenAI activated advertising in Mexico and Brazil, its first Spanish and Portuguese-language markets, with new measurement integrations like Hightouch and Triple Whale.
🔗 ppc.land · 2026-08-17
Week of 3 August
OpenAI updated its Ads Manager availability page to include Brazil, alongside new carousel formats and conversion tools, while Mexico was listed as 'coming soon'.
🔗 unite.ai · 2026-08-07
📅 July 2026
Week of 20 July
Search Engine Land reported eight new features in July 2026: oCPC, automatic advanced matching, geo exclusions, AppsFlyer and Adjust integrations, and a bulk campaign API.
🔗 searchengineland.com · 2026-07-24
On July 22, 2026 OpenAI officially launched 'Advertise in ChatGPT', its self-serve platform where advertisers create campaigns and target based on conversational context rather than keywords.
🔗 explainx.ai · 2026-07-22
📅 June 2026
Week of 15 June
OpenAI published new terms defining Audience Tools, for uploading first-party customer data to build custom audiences, and Creative Tools, for AI-generated or translated ad creative.
🔗 digitalapplied.com · 2026-06-17
Week of 8 June
OpenAI activated ads in the UK and detailed its consent policy: users who opt into personalization get ads based on chats and memory, while those who don't get purely contextual ads.
🔗 digiday.com · 2026-06-08
📅 May 2026
Week of 25 May
OpenAI began rolling out conversion-optimized campaigns on June 5, 2026, giving early access to advertisers who had set up the Pixel or Conversions API by June 1.
🔗 ppc.land · 2026-05-30
OpenAI confirmed it would roll out conversion-optimized campaigns in early June, offering early access to accounts that set up the Pixel or Conversions API beforehand.
🔗 searchengineland.com · 2026-05-27
Week of 11 May
🤖 ChatGPT Ads Digiday: OpenAI offers ChatGPT ads to new markets including the UK, Brazil and Japan, 'expanding thoughtfully'
OpenAI began offering ChatGPT ads in new markets including the UK, Brazil and Japan, prioritizing countries with high online advertising intensity.
🔗 digiday.com · 2026-05-11
Week of 4 May
OpenAI named five new markets for its ad pilot -UK, Japan, South Korea, Brazil and Mexico- as part of its second wave of international expansion.
🔗 ppc.land · 2026-05-07
🤖 ChatGPT Ads Digiday: OpenAI promises third-party measurement and CPA bidding with Ads Manager expansion
As it opened Ads Manager to the US, OpenAI promised third-party measurement and CPA bidding, expanding advertiser categories beyond initial test partners.
🔗 digiday.com · 2026-05-06
On May 5, 2026 OpenAI opened its Ads Manager beta to any US business, removing the $50,000 minimum spend requirement and adding CPC bidding plus new measurement tools.
🔗 axios.com · 2026-05-05
📅 April 2026
Week of 20 April
OpenAI introduced cost-per-click bidding as an alternative to the original CPM model, letting advertisers tie spend more directly to user actions.
🔗 digiday.com · 2026-04-22
📅 March 2026
Week of 23 February
🤖 ChatGPT Ads OpenAI publishes v1.0 of its official Ad Policies
OpenAI released the first version of its advertising policies, initially limiting ads to categories such as consumer goods, local services, travel and digital products.
🔗 openai.com · 2026-03-01
📅 February 2026
Week of 9 February
🤖 ChatGPT Ads OpenAI begins testing ads inside ChatGPT in the US
On February 9, 2026 OpenAI formally launched ad testing in ChatGPT for Free and Go tier users in the US, with ads clearly labeled 'Sponsored' and visually separated from answers.
🔗 techcrunch.com · 2026-02-09
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