📰 Meta Ads news

Meta updated its Commercial Terms and Self-Serve Ad Terms, folding in Product Catalogue and Generative AI Ad Creative terms, and continuing to advertise after October 30 counts as accepting the changes.

Starting October 14, advertisers began receiving a notice in Ads Manager saying the previously optional product browsing feature will switch to on by default for live ads starting October 28. Advertisers must opt out manually before that date if they don't want it.

On October 15, Meta announced three new ad formats for Facebook and Instagram: Ads Super Burst with 3-to-24-hour reach windows, First Impression Ads reserving the first daily feed slot, and Reels Trending Ads.

Meta announced it will automatically turn on in-ad product browsing for already-running campaigns starting October 28, 2026, unless advertisers opt out.

Meta unveiled four brand advertising updates: Ads Super Burst (3-24 hour booking windows with category exclusivity), First Impression Ads (first Facebook Feed slot in US testing), expanded Reels Trending Ads and a new Aggregated View Time metric.

Starting October 28, Meta will automatically enable product browsing on existing ads unless advertisers manually opt out via Ads Manager.

Meta notified advertisers that starting October 28, active ads on Facebook and Instagram will show in-app product details and suggestions before redirecting to the website, unless manually opted out. The company claims this feature drives 3% more conversions on average.

Since October 8, Meta has blocked ByteDance ads and third-party campaigns directing traffic to TikTok in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam amid an escalating feud between the platforms.

Since October 8, Meta has stopped accepting ads from ByteDance and from any advertiser driving traffic to TikTok in seven countries, including the US and Canada, just three days after TikTok opened its global ad network to US buyers.

Meta dropped the requirement that Threads and Instagram usernames match in order to run Threads ads, allowing businesses without an Instagram profile to advertise natively on Threads.

Meta is removing the ability for advertisers to exclude ads from Facebook search results and in-stream Reels placements, giving its AI ad system more flexibility on where to display ads.

Starting October 6, Meta is testing a conversational AI assistant that can create campaigns, generate imagery and text, update targeting and change budgets from chat prompts. Meta claims advertisers adopting the assistant's recommendations see 5% more conversions at the same cost.

Meta's new Commercial and Self-Serve Ad Terms, announced October 8, shift legal liability for AI-generated ad content to advertisers and grant Meta rights to run tests affecting campaign delivery.

Meta began implementing a complete restriction on ads and paid marketing messages placed on its platforms by ByteDance, with the ban taking effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.

Meta has banned ads from ByteDance, TikTok's Chinese parent company, on its platforms in the United States and several other countries amid escalating rivalry.

Meta made its tool that turns static images into video generally available in Advantage+ Creative, while also widening access to Ads Creative Studio and opening Customer Lifecycle Strategy to all advertisers.

At Advertising Week New York, Meta made static-to-video generation generally available in Advantage+ creative and opened Customer Lifecycle Strategy to all advertisers, while testing an AI assistant that edits campaigns.

Meta announced that from October 27 to November 3, new political ads without prior impressions cannot run, recommending advertisers complete authorization by October 13.

Meta will implement a restriction period for ads about social issues, elections or politics in the US ahead of the 2026 midterm elections, consistent with its approach in prior election cycles.

The feature that generates video from static images is now generally available to all advertisers in Advantage+ Creative, while other AI tools remain in testing.

Meta announced an agentic business assistant in Ads Manager that can create campaigns, adjust targeting and budgets via chat, alongside generative video in Advantage+ and in-conversation checkout.

Meta has started notifying advertisers it will remove placement, platform, device, and operating system exclusions from the ad set level, replacing them with value rules that currently cover only about seven eligible placements.

Meta now lets brands amplify a creator's live Instagram broadcast as a paid advertisement, extending a feature that already exists on Facebook to Instagram for the first time.

Meta and YouTube confirmed they will accept advertising for director Alex Gibney's upcoming Elon Musk documentary, following earlier reports that several social platforms had rejected the ads.

Meta introduced its official Ads CLI, a tool that enables system user token setup and campaign management commands, compatible with AI assistants like Claude Code or Codex.

Meta launched a new Creative Diversity rating inside Ads Manager that scores the creative variety of advertisers' campaigns.

Starting September 29, Meta made live video ads generally available on Instagram, allowing brands to sponsor creator livestreams as partnership ads.

Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.

Meta introduced Meta One on September 15, a four-tier paid subscription that gates previously free features like Competitive Insights and Custom Audience Insights, available across Facebook, Instagram, WhatsApp and Meta AI.

Meta's Marketing API v24.0 sunsets on October 6, 2026, and on October 27 the v26.0 field removals extend to all remaining API versions, affecting developers and integration tools.

Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.

Meta now allows advertisers to build custom audiences specifically for excluding groups such as existing customers or opted-out users, helping avoid wasted budget on unwanted audiences.

Meta is removing placement checkboxes from ad sets, replacing them with a value rule that can cut bids by 90% but cannot fully switch off a placement, impacting existing brand-safety exclusions.

Meta introduced Muse Image, its first image generation model from Meta Superintelligence Labs, rolling out into Advantage+ creative, alongside text-on-media translation in five languages and AI voiceover in eleven.