📰 Meta Ads, LinkedIn Ads and other platforms news
Everything that changes in Meta Ads, LinkedIn Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Get it every Friday →📅 October 2026
Week of 26 October
🧩 Other platforms Reddit plunges after warning that Google AI is hurting search traffic
Reddit shares fell sharply after its CEO warned that search referral traffic dropped significantly in the third quarter, weighing on the platform's advertising revenue outlook.
🔗 aol.com · 2026-10-30
🧩 Other platforms Pinterest opens video and display inventory to programmatic buyers
Pinterest announced programmatic deals with Magnite allowing its video and display inventory to be bought through DSPs such as Amazon DVA+, Google DV360 and Yahoo DSP, expanding its earlier partnership with Amazon Ads.
🔗 mediapost.com · 2026-10-26
Pinterest made its Programmatic Deals program generally available in North America, South America and Asia Pacific, letting buyers purchase display and video inventory through Amazon DVA+, Google DV360 and Yahoo DSP, though Europe remains excluded for now.
🔗 ppc.land · 2026-10-26
Week of 19 October
LinkedIn and Google announced that LinkedIn's CTV Ads are now available through Display & Video 360 for US-targeted campaigns, extending B2B professional targeting into connected TV.
🔗 ppc.land · 2026-10-22
Meta updated its Commercial Terms and Self-Serve Ad Terms, folding in Product Catalogue and Generative AI Ad Creative terms, and continuing to advertise after October 30 counts as accepting the changes.
🔗 qwestyon.com · 2026-10-20
Pinterest introduced Business Assistant, an AI collaborator built into Ads Manager that surfaces trends and performance alerts, along with Pinterest MCP, a connector letting AI agent tools pull campaign data.
🔗 crossglobemarketing.com · 2026-10-20
Week of 12 October
LinkedIn introduced In-Stream Ads, a pre-roll video format running across eligible creator and publisher content without individual deals, alongside expanded Creator Marketplace search tools.
🔗 netinfluencer.com · 2026-10-16
🧩 Other platforms LinkedIn launches creator monetization suite with invite-only ads
LinkedIn announced seven new features, including In-Stream Ads to pay creators for pre-roll ads, citing a 70% rise in profiles adding 'founder' and more members reporting multiple positions.
🔗 socialday.live · 2026-10-15
Starting October 14, advertisers began receiving a notice in Ads Manager saying the previously optional product browsing feature will switch to on by default for live ads starting October 28. Advertisers must opt out manually before that date if they don't want it.
🔗 adwixmedia.com · 2026-10-15
💼 LinkedIn Ads LinkedIn tests paid pre-roll ads for US creators
LinkedIn began testing In-Stream Ads with select US creators and advertisers, while also opening Advice Sessions to Business Premium subscribers and launching a new creator dashboard.
🔗 ppc.land · 2026-10-15
On October 15, Meta announced three new ad formats for Facebook and Instagram: Ads Super Burst with 3-to-24-hour reach windows, First Impression Ads reserving the first daily feed slot, and Reels Trending Ads.
🔗 commonthreadco.com · 2026-10-15
Meta announced it will automatically turn on in-ad product browsing for already-running campaigns starting October 28, 2026, unless advertisers opt out.
🔗 relevantaudience.com · 2026-10-15
Meta unveiled four brand advertising updates: Ads Super Burst (3-24 hour booking windows with category exclusivity), First Impression Ads (first Facebook Feed slot in US testing), expanded Reels Trending Ads and a new Aggregated View Time metric.
🔗 searchengineland.com · 2026-10-15
💼 LinkedIn Ads LinkedIn tests In-Stream Ads with select partners in the US
LinkedIn announced new tools for professionals running side hustles and confirmed it is testing In-Stream Ads with select partners in the US, alongside a possible new Network feed and digital business cards for mobile.
🔗 techradar.com · 2026-10-15
Starting October 28, Meta will automatically enable product browsing on existing ads unless advertisers manually opt out via Ads Manager.
🔗 commonthreadco.com · 2026-10-14
Meta notified advertisers that starting October 28, active ads on Facebook and Instagram will show in-app product details and suggestions before redirecting to the website, unless manually opted out. The company claims this feature drives 3% more conversions on average.
🔗 ppc.land · 2026-10-14
Since October 8, Meta has blocked ByteDance ads and third-party campaigns directing traffic to TikTok in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam amid an escalating feud between the platforms.
🔗 techrepublic.com · 2026-10-13
Since October 8, Meta has stopped accepting ads from ByteDance and from any advertiser driving traffic to TikTok in seven countries, including the US and Canada, just three days after TikTok opened its global ad network to US buyers.
🔗 news.designrush.com · 2026-10-13
Meta dropped the requirement that Threads and Instagram usernames match in order to run Threads ads, allowing businesses without an Instagram profile to advertise natively on Threads.
🔗 digitaladsnack.com · 2026-10-12
Meta is removing the ability for advertisers to exclude ads from Facebook search results and in-stream Reels placements, giving its AI ad system more flexibility on where to display ads.
🔗 socialmediatoday.com · 2026-10-12
Week of 5 October
Starting October 6, Meta is testing a conversational AI assistant that can create campaigns, generate imagery and text, update targeting and change budgets from chat prompts. Meta claims advertisers adopting the assistant's recommendations see 5% more conversions at the same cost.
🔗 aureliusmedia.co · 2026-10-08
Meta's new Commercial and Self-Serve Ad Terms, announced October 8, shift legal liability for AI-generated ad content to advertisers and grant Meta rights to run tests affecting campaign delivery.
🔗 commonthreadco.com · 2026-10-08
Meta began implementing a complete restriction on ads and paid marketing messages placed on its platforms by ByteDance, with the ban taking effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
🔗 bloomberg.com · 2026-10-08
Meta has banned ads from ByteDance, TikTok's Chinese parent company, on its platforms in the United States and several other countries amid escalating rivalry.
🔗 money.usnews.com · 2026-10-08
🧩 Other platforms X releases new ranking algorithm update with spam detection and conversion value model changes
X released a new update to its ranking repository raising the coordinated-spam threshold to 125,000 followers and adding a value-events module that counts purchase, content-view and add-to-cart conversions capped at $100,000 per event.
🔗 keywordseverywhere.com · 2026-10-07
🧩 Other platforms X launches X Lift, an AI tool to auto-create ads
X introduced X Lift, a feature that automatically converts a business URL into a full AI-generated advertising campaign.
🔗 socialmediatoday.com · 2026-10-07
Meta made its tool that turns static images into video generally available in Advantage+ Creative, while also widening access to Ads Creative Studio and opening Customer Lifecycle Strategy to all advertisers.
🔗 spressostudio.com · 2026-10-06
📘 Meta Ads Meta launches static-to-video generation and opens Customer Lifecycle Strategy to all advertisers
At Advertising Week New York, Meta made static-to-video generation generally available in Advantage+ creative and opened Customer Lifecycle Strategy to all advertisers, while testing an AI assistant that edits campaigns.
🔗 sitewiseagency.com · 2026-10-06
Meta announced that from October 27 to November 3, new political ads without prior impressions cannot run, recommending advertisers complete authorization by October 13.
🔗 ppc.land · 2026-10-06
Meta will implement a restriction period for ads about social issues, elections or politics in the US ahead of the 2026 midterm elections, consistent with its approach in prior election cycles.
🔗 developers.facebook.com · 2026-10-06
🧩 Other platforms Reddit upgrades lead generation ads and expands Max campaigns
Reddit announced enhancements to its Lead Gen Ads, including expanding its AI-powered Max campaigns to lead gen objectives, plus a test of in-market audiences and a new HubSpot integration.
🔗 socialmediatoday.com · 2026-10-06
The feature that generates video from static images is now generally available to all advertisers in Advantage+ Creative, while other AI tools remain in testing.
🔗 relevantaudience.com · 2026-10-06
Meta announced an agentic business assistant in Ads Manager that can create campaigns, adjust targeting and budgets via chat, alongside generative video in Advantage+ and in-conversation checkout.
🔗 socialmediatoday.com · 2026-10-06
LinkedIn's October 2026 update introduced a new logo that now covers roughly the top 15 percent of mobile videos, requiring advertisers to adjust caption and text placement in video creatives.
🔗 influent.co · 2026-10-05
💼 LinkedIn Ads LinkedIn tests peer verification to confirm work history
LinkedIn is testing a feature letting verified members confirm the work and education experience of their connections, awarding a verification badge after enough confirmations; LinkedIn says verified members get roughly 50% more post views.
🔗 finnpartners.com · 2026-10-05
Week of 28 September
LinkedIn announced on September 15 that private feedback on generic AI content will appear in post analytics once enough reports are received.
🔗 orthotropy.com · 2026-10-04
Snapchat reached the milestone of 2 trillion Snaps sent while unveiling new ad formats to attract advertisers despite its modest ad revenue share.
🔗 emarketer.com · 2026-10-03
🧩 Other platforms X launches Cashtag Partner Program for in-app stock and crypto trading
X launched its Cashtag Partner Program, letting US users tap any stock or crypto cashtag, view a live price chart alongside related posts, and trade through partner brokerages like Interactive Brokers, Kraken and Coinbase.
🔗 emplifi.io · 2026-10-01
Pinterest unveiled Visual Search Ads, a new format placing sponsored products in search results and Pin closeups, aimed at lower-funnel campaigns and compatible with Performance+.
🔗 blog.gainapp.com · 2026-10-01
Meta has started notifying advertisers it will remove placement, platform, device, and operating system exclusions from the ad set level, replacing them with value rules that currently cover only about seven eligible placements.
🔗 digitalambreen.com · 2026-10-01
📅 September 2026
Week of 28 September
Meta now lets brands amplify a creator's live Instagram broadcast as a paid advertisement, extending a feature that already exists on Facebook to Instagram for the first time.
🔗 netinfluencer.com · 2026-09-30
🧩 Other platforms Reddit Opens Automated Max Campaigns to All Advertisers
Reddit announced general availability of its Max campaigns, which automate targeting, creative selection and rotation, placements, and budget allocation, after testing them with a limited group of advertisers since January 2026.
🔗 aboad.fi · 2026-09-30
Week of 21 September
Meta and YouTube confirmed they will accept advertising for director Alex Gibney's upcoming Elon Musk documentary, following earlier reports that several social platforms had rejected the ads.
🔗 techcrunch.com · 2026-09-26
Meta introduced its official Ads CLI, a tool that enables system user token setup and campaign management commands, compatible with AI assistants like Claude Code or Codex.
🔗 adsuploader.com · 2026-09-23
🧩 Other platforms Meta allows advertising on Threads without an Instagram profile
Meta no longer requires matching Instagram and Threads usernames to run Threads ads, letting brands with no Instagram profile advertise directly on the platform.
🔗 stackedmarketer.com · 2026-09-23
Meta launched a new Creative Diversity rating inside Ads Manager that scores the creative variety of advertisers' campaigns.
🔗 goodmorningco.com · 2026-09-23
Week of 14 September
Starting September 29, Meta made live video ads generally available on Instagram, allowing brands to sponsor creator livestreams as partnership ads.
🔗 commonthreadco.com · 2026-09-19
LinkedIn added a 180-day attribution window option for conversion types like Purchase, Lead and Qualified Lead in its Conversions API, alongside richer company intelligence data and CREATIVE_NAME support in dynamic UTM tracking.
🔗 releasebot.io · 2026-09-17
🧩 Other platforms Snapchat outlines its 2026 ad development focus on AI and native formats
Snapchat announced it will focus on AI-driven performance improvements and expanding native ad formats like Reminder Ads and Sponsored Snaps, amid stalled user growth in the US and EU.
🔗 socialmediatoday.com · 2026-09-17
🧩 Other platforms Snapchat, Pinterest and Reddit turn to AI to capture SMB ad dollars
Snapchat, Pinterest and Reddit are leveraging AI tools to make ad buying easier for small and medium businesses, aiming to diversify revenue beyond major brand budgets.
🔗 digiday.com · 2026-09-16
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
LinkedIn now allows advertisers to target audiences based on LinkedIn profile data within Search and Audience campaigns, improving B2B targeting precision.
🔗 socialbee.com · 2026-09-16
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
📘 Meta Ads Meta launches Meta One, a paid subscription with advanced tools for businesses and creators
Meta introduced Meta One on September 15, a four-tier paid subscription that gates previously free features like Competitive Insights and Custom Audience Insights, available across Facebook, Instagram, WhatsApp and Meta AI.
🔗 about.fb.com · 2026-09-15
🧩 Other platforms Snapchat launches Total Snap Takeovers and explores agentic AI advertising features
Snapchat introduced Total Snap Takeovers, a format placing brands in the first ad slot across all app tabs, and opened its ads platform to third-party AI agents via its own MCP server.
🔗 mediapost.com · 2026-09-15
Week of 7 September
Meta's Marketing API v24.0 sunsets on October 6, 2026, and on October 27 the v26.0 field removals extend to all remaining API versions, affecting developers and integration tools.
🔗 beyonddigita.com · 2026-09-08
X is rolling out a new ad platform that consolidates campaign objectives and standardizes structure, including ad-group-level budgets and simplified optimization options.
🔗 prosek.substack.com · 2026-09-08
Week of 31 August
💼 LinkedIn Ads LinkedIn outlines new ad formats, including AI variants
LinkedIn announced new ad options including Reserved Ads to maximize impact, ad personalization, and AI-generated ad variants.
🔗 socialmediatoday.com · 2026-09-05
TikTok struck a first-of-its-kind IP licensing deal with Disney that turns fan content into a formal distribution channel, amid a month of major regulatory and platform shifts.
🔗 finnpartners.com · 2026-09-05
Reddit introduced a new 15-second Engaged Video Views optimization goal that lifted view-through rates by 51% and completion rates by 71% in alpha testing, suited for trailers and testimonials.
🔗 stackedmarketer.com · 2026-09-05
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
🧩 Other platforms Reddit opens AI-powered Max campaigns to all advertisers
Reddit launched Max campaigns on a limited basis in January 2026 and, after encouraging initial results, opened them to all advertisers in September 2026; the tool automates nearly the entire ad creation process.
🔗 almcorp.com · 2026-09-01
📘 Meta Ads Meta adds exclusion-only custom audiences
Meta now allows advertisers to build custom audiences specifically for excluding groups such as existing customers or opted-out users, helping avoid wasted budget on unwanted audiences.
🔗 bootcampdigital.com · 2026-09-01
📅 August 2026
Week of 31 August
Meta is removing placement checkboxes from ad sets, replacing them with a value rule that can cut bids by 90% but cannot fully switch off a placement, impacting existing brand-safety exclusions.
🔗 admakeai.com · 2026-08-31
Week of 17 August
LinkedIn confirmed that Marketing API version 202508 will be sunset on August 17, 2026, recommending developers migrate to newer versions to avoid service disruptions.
🔗 learn.microsoft.com · 2026-08-17
Week of 10 August
💼 LinkedIn Ads LinkedIn Campaign Manager adds AI creative tools
LinkedIn added AI ad copy generation, a reusable Brand Kit, and multi-variant ad creation to Campaign Manager to speed up testing of BrandLink creatives.
🔗 socialpilot.co · 2026-08-16
Meta introduced Muse Image, its first image generation model from Meta Superintelligence Labs, rolling out into Advantage+ creative, alongside text-on-media translation in five languages and AI voiceover in eleven.
🔗 adsuploader.com · 2026-08-15
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