📰 Meta Ads and other platforms news
Everything that changes in Meta Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Week of 14 September
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
Week of 31 August
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
📅 August 2026
Week of 31 August
Meta is removing placement checkboxes from ad sets, replacing them with a value rule that can cut bids by 90% but cannot fully switch off a placement, impacting existing brand-safety exclusions.
🔗 admakeai.com · 2026-08-31
Week of 10 August
Meta introduced Muse Image, its first image generation model from Meta Superintelligence Labs, rolling out into Advantage+ creative, alongside text-on-media translation in five languages and AI voiceover in eleven.
🔗 adsuploader.com · 2026-08-15
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