📰 Novedades de Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, Amazon Ads y otras plataformas
Todo lo que cambia en Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, Amazon Ads y otras plataformas, semana a semana: recogido de las fuentes oficiales y del sector, y resumido en claro por Ninja Scripts.
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Semana del 14 de septiembre
🧩 Otras plataformas Reddit lanza Split Testing en Ads Manager con cinco tipos de pruebas
Reddit introdujo una función de Split Testing en Ads Manager con cinco tipos de test, incluyendo comparaciones entre campañas Max y estándar, para optimizar el rendimiento publicitario.
🔗 feedheat.com · 2026-09-16
💼 LinkedIn Ads LinkedIn permite segmentar audiencias por datos de perfil en campañas de búsqueda y audiencia
LinkedIn ahora permite a los anunciantes segmentar audiencias basándose en datos de perfil de LinkedIn dentro de las campañas Search y Audience, mejorando la precisión de targeting B2B.
🔗 socialbee.com · 2026-09-16
Meta liberó su propio servidor MCP (Model Context Protocol) para anuncios, permitiendo a agentes de IA conectarse directamente a la gestión de cuentas publicitarias.
🔗 admakeai.com · 2026-09-16
Starting on August 17, 2026 , Google began rolling out its rewrite of Target CPA and Target ROAS for budget limited campaigns. The rollout was completed on August 27, 2026 . Advertisers are now seeing campaigns trend towards their original targets if left unadjusted. The updated Google Ads help page
🔗 ppcnewsfeed.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Expands Customer Match CDP Partners
Microsoft Advertising has expanded its Customer Match partner list, now including several new customer data platforms (CDPs). This expansion effectively doubles the number of available partners to 20, giving advertisers more options for syncing customer data. Among the additions are Adobe Real Time
🔗 ppcnewsfeed.com · 2026-09-16
Renaming a Microsoft Merchant Center store no longer disrupts Shopping ads. When a store name is updated, the new name goes Under review while ads continue displaying the previously approved name . If the new name is rejected, the original store name remains active, and the rejection reason is shown
🔗 ppcnewsfeed.com · 2026-09-16
Search Engine Roundtable reportó el 10 de septiembre que Google Ads ha estado ofreciendo créditos a clientes nuevos y existentes para incentivar el gasto, pero luego los revoca tras haber sido utilizados, generando quejas entre anunciantes.
🔗 seroundtable.com · 2026-09-15
El 10 de septiembre de 2026, Google presentó una nueva métrica llamada Data Strength Uplift que estima cuántas conversiones recupera la configuración de datos propios de un anunciante, además de integrar Data Manager en Google Analytics y Display & Video 360, lanzar una API universal de Data Manager y hacer disponible globalmente Meridian GeoX.
🔗 agilebrandguide.com · 2026-09-15
A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console . This update automates Basic Access applications for developers who have completed brand verification. Among the key changes, developers can now sign up directly in the Google Cloud Console wit
🔗 ppcnewsfeed.com · 2026-09-15
Google is testing Google Messages as a new option for Message assets in sponsored search results. Google Messages joins the existing messaging options available to advertisers, including WhatsApp, Messenger, Zalo, SMS Messages, and Line . The addition gives advertisers another way to let potential c
🔗 ppcnewsfeed.com · 2026-09-15
Advertisers using Google Ads are experiencing frustration as promotional credits are being revoked after they have been spent. David Melamed reported on LinkedIn that he encountered this issue twice recently. The credits, once spent, were invalidated, leaving advertisers unexpectedly covering costs
🔗 ppcnewsfeed.com · 2026-09-15
🪟 Microsoft Advertising Microsoft Advertising Publishes AI Content Transparency Rules
Microsoft Advertisin g has introduced a dedicated help page outlining transparency rules for AI-generated and synthetic content . Advertisers are now required to disclose AI use in ads, preserve metadata, and avoid deepfakes, ensuring consumer trust. Read the official announcement spotted by Hana Ko
🔗 ppcnewsfeed.com · 2026-09-15
Amazon Ads confirmó que su evento insignia unBoxed 2026 se celebrará del 28 al 30 de septiembre en el Moscone Center de San Francisco, donde presentará nuevos productos publicitarios impulsados por IA.
🔗 advertising.amazon.com · 2026-09-14
Google Ads is consolidating action tasks into a single page, streamlining account management for advertisers. This change aims to provide a cleaner account experience with tasks popping up in one convenient location. For example, a task like "Apply for free desktop software certification" appeared i
🔗 ppcnewsfeed.com · 2026-09-14
Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights, rather than just the final summaries. The glitch exposed behind-the-scenes parameters like click changes for 20 products and decision rules for highlighting top items. Users saw instructions su
🔗 ppcnewsfeed.com · 2026-09-14
In Google's new Digital Markets Act (DMA) booking search widgets , the prices shown are customized based on factors like the device type . The specific factors used beyond 'device type' remain unclear but might include location and language. This customization is limited to the EU where the DMA is e
🔗 ppcnewsfeed.com · 2026-09-14
A new feature spotted in Google Shopping ads adds a countdown timer annotation for product discounts . This update aims to enhance visibility for promotional deals, highlighting how much time is left before an offer expires. Advertisers will find the "X days left" annotation displayed in the shoppin
🔗 ppcnewsfeed.com · 2026-09-14
Merchants can now enhance their product listings in Google Merchant Center with video content . This update allows the upload of videos directly at the product level, providing an opportunity to showcase products beyond static images. The supported video specifications include flexible aspect ratios
🔗 ppcnewsfeed.com · 2026-09-14
Semana del 7 de septiembre
Google Ads has introduced a new AI-powered feature for dashboard creation , allowing users to simply describe their desired dashboard, and Google AI will help build it. Advertisers can use this functionality to easily summarize account performance, analyze conversion trends, and review Search campai
🔗 ppcnewsfeed.com · 2026-09-13
Bing's new update integrates shopping ads into the results displayed by Bing Copilot . This enhancement allows users to see ads directly within their Copilot results, bridging the gap between search assistance, seeing specific products and advertising. Advertisers can expect increased visibility for
🔗 ppcnewsfeed.com · 2026-09-13
Google is testing the addition of "sold last week" badges in Shopping ads , which provide a count of how many products were sold in the last week. This feature appears in Google Shopping ads alongside other product details. The feature aims to strengthen social proof by displaying popularity metrics
🔗 ppcnewsfeed.com · 2026-09-13
Google Ads will update its Gambling and games policy specifically for Croatia, effective October 7, 2026 . The updated policy will disallow promotion of online gambling-promoting content targeting Croatia. All existing certifications for advertisers of such content will be revoked, and new applicati
🔗 ppcnewsfeed.com · 2026-09-13
Google Shopping Ads data reveals a "reverse crocodile effect" following the launch of AI Overviews in Google Search. As reported by Mike Ryan , Shopping Ads have shown a decline in impressions while click-through rates have increased, based on data comprising 175 billion impressions. From mid-2025 t
🔗 ppcnewsfeed.com · 2026-09-13
Advertisers using Google Merchant Center 's automatic imports can now add supplemental feeds , a feature previously unseen by some experts. This option enhances data feed management by allowing more flexibility in product data provided. Previously, supplemental feeds could only be applied to primary
🔗 ppcnewsfeed.com · 2026-09-13
A new segment labeled "Loyalty program members" has been identified within Google Ads reporting. This segment allows advertisers to analyze performance by targeting users in loyalty programs based on your first-party data. This update was spotted by Arpan Banerjee . The post Loyalty Program Members
🔗 ppcnewsfeed.com · 2026-09-12
Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust the value of specific products, feeding those values directly into automated bidding strategies. Advertisers can create product-level value adjustments and use product attributes to defin
🔗 ppcnewsfeed.com · 2026-09-12
Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now expanded to daily budgets . Still in beta, the feature is available for Search and Performance Max campaigns and is designed for temporary events such as flash sales. Advertisers can sched
🔗 ppcnewsfeed.com · 2026-09-12
Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. The subtle enhancement to link display prioritizes secure connections and was observed by Sachin Patel who shared it on X. The post Bing Tests Bolded HTTPS URLs in Snippets appeared on PPC News Feed .
🔗 ppcnewsfeed.com · 2026-09-12
Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance readability. The changes aim to provide advertisers with clearer information about managing location assets without altering policy enforcement. This update also includes new troubleshoot
🔗 ppcnewsfeed.com · 2026-09-12
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store transaction data for eligible advertisers. This feature allows advertisers to connect existing sales data, such as from a CRM or Google Sheets , directly within their Google Ads account. Sto
🔗 ppcnewsfeed.com · 2026-09-12
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India, and New Zealand, alongside the USA. This expansion allows advertisers to evaluate their brand's performance for conversational queries with a shopping intent across Google's AI ecosystem. Th
🔗 ppcnewsfeed.com · 2026-09-11
Google Ads has added a detailed section to the AI Max help documentation , addressing keyword prioritization changes. Previously, broad keywords were treated as exact match under certain settings. The new guidance specifies that disabling the broad match setting or migrating to AI Max means broad ke
🔗 ppcnewsfeed.com · 2026-09-11
Google Ads has added new information to its help documentation regarding phone call conversions and offline conversions . Advertisers can now enable call reporting and set conversion actions to primary to ensure correct call recordings. Adjusting the “minimum call length” and reviewing the “Call Det
🔗 ppcnewsfeed.com · 2026-09-11
Google Ads now displays search history for custom search terms , enhancing advertiser insights into specific queries. Advertisers can now access a detailed record of search terms used, providing a clearer understanding of consumer behavior aligned with their ad campaigns. This update was first share
🔗 ppcnewsfeed.com · 2026-09-11
Google is now inserting "Related searches based on your browsing" into the sponsored results section. This change could alter user behavior, as users may refine their searches and generate additional ad impressions without clicking. This update was shared by Anthony Higman . The post Google Tests Re
🔗 ppcnewsfeed.com · 2026-09-11
Google has announced enhancements to its measurement capabilities , aiming to drive business growth through better data integration and analysis. Data Manager is now directly integrated with Google Analytics and DV360, enabling advertisers to manage their first-party data more effectively. Enhanced
🔗 ppcnewsfeed.com · 2026-09-11
Amazon Ads anunció una alianza con OpenAI para habilitar publicidad conversacional en ChatGPT, permitiendo a anunciantes seleccionados en EE.UU. probar este formato como parte de un piloto.
🔗 advertising.amazon.com · 2026-09-10
Google Ads está lanzando Local Customer Optimization y Store Sales en Data Manager para minoristas con múltiples ubicaciones, según el resumen del 9 de septiembre de Search Engine Roundtable. Estas herramientas buscan mejorar la atribución y optimización para negocios físicos.
🔗 seroundtable.com · 2026-09-10
Con la migración a AI Max, la API de Google Ads incorpora tres nuevas superficies de reporting: el segmento segments.search_term_match_source, la vista ai_max_search_term_ad_combination_view y expanded_landing_page_view. Los equipos de datos deben revisar sus pipelines, ya que la expansión de URL final puede romper joins basados en esa URL.
🔗 improvado.io · 2026-09-10
En septiembre, Google ha comenzado a mostrar notificaciones dentro de las cuentas de Google Ads animando a los anunciantes a actualizar voluntariamente sus Dynamic Search Ads a AI Max. La migración automática de DSA no llegará hasta febrero de 2027, momento en que también se eliminará la posibilidad de crear nuevos grupos de anuncios DSA.
🔗 seafoammedia.com · 2026-09-10
Google Hotel Ads now feature a new " DEAL " badge. This badge automatically appears when a hotel offers a discount of 15% or more, while a " GREAT DEAL " label signals discounts of at least 25%. This update was spotted by Thomas Eccel . The post Deal Badge Spotted Live in Google Hotel Ads appeared o
🔗 ppcnewsfeed.com · 2026-09-10
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode , according to multiple tests confirmed by Anthony Higman on LinkedIn. Ginny Marvin, Google’s Ads Liaison, confirmed that exact and phrase match keywords in regular Search campaigns are eligible to serve text
🔗 ppcnewsfeed.com · 2026-09-10
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to assist advertisers in drafting campaigns by importing settings and assets from existing campaigns, enabling easier setup. Advertisers can choose a source campaign as a template, allowing for
🔗 ppcnewsfeed.com · 2026-09-10
Google appears to be testing a new feature for displaying additional assets in Search ads . Instead of showing all assets directly, these extra assets may now be collapsed behind a +2 indicator , maintaining a more compact initial ad layout. The +2 indicator is positioned next to a callout-style ass
🔗 ppcnewsfeed.com · 2026-09-10
A partir del 17 de septiembre de 2026, las Private Auctions respetarán por defecto los bloqueos de anunciantes y compradores definidos a nivel de publisher, por lo que los anunciantes deben revisar sus deals activos para evitar interrupciones en la entrega.
🔗 support.google.com · 2026-09-09
El Google Tag Gateway para anunciantes ha salido de su fase beta con los proveedores Akamai y Fastly, ampliando las opciones de infraestructura de primera parte para mejorar la calidad de las señales de medición.
🔗 ppcnewsfeed.com · 2026-09-09
Google Ads ha lanzado un nuevo activo automatizado a nivel de cuenta que escanea las landing pages del anunciante en busca de ofertas activas y las adjunta automáticamente a los anuncios como activos de promoción. La función fue detectada por Hana Kobzova de PPC News Feed y reportada el 7 de septiembre de 2026, sin comunicado oficial de Google.
🔗 relevantaudience.com · 2026-09-09
Un juez federal ha rechazado las solicitudes del Departamento de Justicia de EE.UU. para remediar el monopolio de Google en ad tech obligándole a desprenderse de activos, igual que ocurrió previamente con Chrome. El fallo supone un alivio importante para el ecosistema publicitario de Google.
🔗 adworldexperience.it · 2026-09-09
Google está ampliando la funcionalidad de reserva directa en los anuncios de Local Services (LSA) a más de 500 socios, facilitando que los usuarios contraten servicios directamente desde el anuncio. Si el perfil de Google Business del anunciante ya tiene un socio de reservas activo, el proceso se simplifica aún más.
🔗 karooya.com · 2026-09-09
El Google Tag Gateway para anunciantes ha salido de su fase beta con los proveedores Akamai y Fastly, consolidando una opción más robusta para el etiquetado de primera parte. Este cambio refuerza la medición server-side para los anunciantes que buscan mayor precisión en el tracking.
🔗 ppcnewsfeed.com · 2026-09-09
Google has launched Meridian GeoX , a new open-source geo experimentation library available to all marketers worldwide. Initially announced at GML earlier this year , this solution supports geo-based incrementality experiments that integrate directly with Marketing Mix Models (MMM). Meridian GeoX of
🔗 ppcnewsfeed.com · 2026-09-09
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups . This allows advertisers to automatically import generated assets from Asset Studio into their asset groups. This update was observed by Barry Schwartz . The post Performance Max Can Now Pre-Fill Asse
🔗 ppcnewsfeed.com · 2026-09-09
Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory . This change will allow for alcohol advertising where locally permitted, reflecting growing customer interest and improved data protection measures. Personalized ads for alcohol will include a
🔗 ppcnewsfeed.com · 2026-09-09
Google Ads is now displaying an "Audiences" tag under video assets, enabling advertisers to directly associate specific audience segments with their video content. This feature appears within the Asset Library when selecting YouTube videos for ad campaigns. The tag facilitates easier identification
🔗 ppcnewsfeed.com · 2026-09-09
Amazon Ads anunció que la publicidad en Prime Video se introducirá en Bélgica, Dinamarca, Noruega y Turquía durante 2026, ampliando su inventario de streaming publicitario en Europa.
🔗 advertising.amazon.com · 2026-09-08
Google Ads Liaison Ginny Marvin confirmó que AI Max es ahora la opción por defecto al crear nuevas campañas de Search, tras pruebas que demostraron que las campañas lograban su primera conversión más rápido durante las dos primeras semanas.
🔗 searchengineland.com · 2026-09-08
Google Ads ha añadido Klaviyo como nueva integración para Offline Conversion Import y Customer Match. Esto facilita a los anunciantes sincronizar sus datos de CRM con Google Ads sin desarrollos adicionales.
🔗 ppcnewsfeed.com · 2026-09-08
Google ha comenzado a mostrar anuncios de Shopping integrados en los resultados de AI Mode. Se han detectado dos formatos diferentes de integración de anuncios dentro de esta nueva experiencia de búsqueda.
🔗 ppcnewsfeed.com · 2026-09-08
El Google Tag Gateway para anunciantes ha abandonado su fase beta con los proveedores Akamai y Fastly. Este cambio tiene implicaciones directas para la configuración de etiquetas y la recogida de datos de conversión de los anunciantes.
🔗 ppcnewsfeed.com · 2026-09-08
Google Ads está probando una nueva variante de sitelinks expandibles donde los sitelinks aparecen colapsados por defecto y un indicador numérico muestra cuántos más están disponibles. Además, Google Ads ha vuelto a enviar notificaciones push a anunciantes sobre recomendaciones previamente descartadas.
🔗 seroundtable.com · 2026-09-08
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment allows exact and phrase match keywords to serve text ads, but only where there is direct user intent. The AI Mode, distinct from AI Max and Performance Max , captures simpler intentions as
🔗 ppcnewsfeed.com · 2026-09-08
Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This expansion is reflected in the updated PMax help documents in the Google Ads help center. Waze Ads, which were previously limited to the United States for store goal campaigns bidding on Store
🔗 ppcnewsfeed.com · 2026-09-08
Google is now testing a new "What customers love" section in Search ads on desktops , a feature previously spotted on mobile devices . This section provides AI-generated summaries of positive feedback from customer reviews, adding a layer of trustworthiness and informativeness to ads. These summarie
🔗 ppcnewsfeed.com · 2026-09-08
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new aspects such as search prioritization, campaign controls, and budget recommendations. The revised documentation provides a clearer understanding of key elements like Search and Performance M
🔗 ppcnewsfeed.com · 2026-09-08
Google ha presentado en Google Marketing Live 2026 Shopping Ads potenciados con resúmenes de IA que explican en tiempo real por qué un producto concreto es la mejor opción para la búsqueda del usuario. Los feeds de Merchant Center se usan para generar anuncios dinámicos que responden a consultas conversacionales.
🔗 business.google.com · 2026-09-07
Google está probando nuevos formatos de anuncio dentro de AI Mode que, impulsados por AI Max y Performance Max, adaptan su creatividad y explican por qué un producto es la mejor respuesta a la consulta del usuario. Los anuncios se integran directamente en las respuestas generadas por Gemini.
🔗 business.google.com · 2026-09-07
🪟 Microsoft Advertising Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers should be aware of for the holiday season. The guide emphasizes the impact of AI on shopping habits, noting that 76% of U.S. shoppers plan to use AI for their holiday purchases. Another high
🔗 ppcnewsfeed.com · 2026-09-07
Google Ads API v22 will sunset on October 7, 2026 . As of this date, all requests made through v22 will fail, requiring advertisers to migrate to a newer version to maintain API access. Recent usage of the API methods and services can be checked via Google Cloud Console . Read the official announcem
🔗 ppcnewsfeed.com · 2026-09-07
Semana del 31 de agosto
Desde Google Marketing Live 2026, Google está desplegando cuatro nuevos formatos de anuncios dentro de AI Mode: Conversational Discovery Ads, Highlighted Answers, AI-Powered Shopping Ads y Business Agent for Leads. Las Shopping Ads potenciadas por Gemini generan explicaciones personalizadas de por qué un producto encaja con la búsqueda del usuario.
🔗 blog.google · 2026-09-06
Google Ads ha actualizado su guía para permitir que las campañas de Hotel Ads dirijan sus anuncios o los excluyan por regiones y ciudades. Esta mejora de segmentación geográfica da más control a los anunciantes del sector hotelero.
🔗 ppcnewsfeed.com · 2026-09-06
Google Ads ha introducido un nuevo asset automatizado a nivel de cuenta denominado 'Automated Promotions'. Esta función permite a los anunciantes automatizar la presentación de promociones relevantes sin configuración manual por campaña.
🔗 ppcnewsfeed.com · 2026-09-06
🪟 Microsoft Advertising Microsoft Added Average Target Metrics Added to Evaluate Performance
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across changing targets over time. These metrics are now included in the Campaign overview , Campaign grid , and within portfolio bid strategies . Advertisers can use these metrics to better analyze
🔗 ppcnewsfeed.com · 2026-09-06
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in July . Advertisers can now choose between a Standard campaign group and the newly introduced Video campaign group , currently marked as Beta. The Video campaign group supports both Video an
🔗 ppcnewsfeed.com · 2026-09-06
Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see an "Apply target" button, enabling the reintroduction of these targets based on historical data. While the feature offers convenience, advertisers should carefully review if these recomme
🔗 ppcnewsfeed.com · 2026-09-06
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance view of what previous customers appreciate about a product or service directly in the search ad itself, showing a 'What customers love' section followed by testimonial text. Last month, a
🔗 ppcnewsfeed.com · 2026-09-06
Google Ads ha introducido un nuevo asset automatizado a nivel de cuenta llamado 'Automated Promotions'. Esta novedad fue publicada el 2 de septiembre de 2026.
🔗 ppcnewsfeed.com · 2026-09-05
🪟 Microsoft Advertising Microsoft Advertising Adds Dual-ID Account Linking
Microsoft Advertising is enhancing account security by implementing a Dual-ID requirement for account linking. Advertisers managing multiple accounts will need to provide two identifiers instead of one, ensuring safer linking. For Manager account linking (CID), advertisers must include both a Manage
🔗 ppcnewsfeed.com · 2026-09-05
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions metrics. Previously, reports only displayed engagement metrics like impressions and clicks. This update allows advertisers to see which specific products drive app installs and spend. The change
🔗 ppcnewsfeed.com · 2026-09-05
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match . The integration can help advertisers streamline how first party customer data moves between Klaviyo and Google Ads, reducing the need for manual data uploads. Read the official help page found by Han
🔗 ppcnewsfeed.com · 2026-09-05
🪟 Microsoft Advertising Microsoft Rewrites Xbox Dash Ad Rules With Long Prohibited List
Microsoft has revised its advertising rules for the Xbox Dash placement within the Microsoft Audience Network . The update significantly expands the list of prohibited categories and introduces new requirements for non-endemic campaigns. The new guidelines prohibit ads in categories like credit card
🔗 ppcnewsfeed.com · 2026-09-05
Google has revised its Developer Policies , previously called the Google Ads API Policy, aimed at enhancing security for developer integrations. Developers are advised to review these changes to ensure compliance. The Ads API Compliance team is currently reviewing existing integrations and will dire
🔗 ppcnewsfeed.com · 2026-09-05
🧩 Otras plataformas Pacvue integra Reddit Ads en su plataforma de retail media
Pacvue, sistema operativo de comercio para retail media, integró Reddit Ads en 2026 para que las marcas puedan comprar y monitorear campañas junto a más de cien redes de retail media como Amazon y Walmart.
🔗 webtonic.io · 2026-09-04
Una nueva función en campañas de Performance Max permite a los anunciantes ajustar las prioridades de canal, dándoles mayor control sobre cómo el presupuesto se distribuye entre Search, YouTube, Display y otros canales. Google advierte que estos ajustes pueden impactar el rendimiento general de la campaña.
🔗 techwyse.com · 2026-09-04
El 3 de septiembre de 2026, YouTube Creator Partnerships introdujo nuevas métricas de Reach bajo la pestaña Analytics. Estas métricas ofrecen a los anunciantes mayor visibilidad sobre el alcance de sus colaboraciones con creadores.
🔗 ppcnewsfeed.com · 2026-09-04
Google ha instaurado un nuevo límite de 7 días para la carga de conversiones offline: las conversiones subidas más tarde de ese plazo seguirán apareciendo en informes estándar, pero serán ignoradas por los cálculos de atribución basada en datos (DDA). Es un cambio crítico para anunciantes que usan Offline Conversion Import.
🔗 twooctobers.com · 2026-09-04
El Google Tag Gateway para anunciantes ha salido de su fase beta con los socios Akamai y Fastly. Este cambio afecta la forma en que se gestiona el etiquetado de servidor para la medición publicitaria.
🔗 ppcnewsfeed.com · 2026-09-04
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics estimate the number of unique viewers, including co-viewers on connected TVs, using a consistent cross-device methodology with YouTube Analytics. This ensures metrics match between Google Ads and You
🔗 ppcnewsfeed.com · 2026-09-04
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly . This change means the setup pages for these CDNs no longer carry the 'beta' label, offering a stable alternative for measurement setup alongside Cloudflare. Previously, setup instructions for both Akamai and Fa
🔗 ppcnewsfeed.com · 2026-09-04
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: a shopping carousel with products a single product unit This development underscores Google's effort to integrate more ad formats into AI Mode, potentially increasing click and revenue opportunities. Th
🔗 ppcnewsfeed.com · 2026-09-04
Meta anunció nuevas herramientas de IA para impulsar compras desde livestreams trabajando con plataformas como CommentSold y Firework, además de lanzar 'Post-view ads', un nuevo formato publicitario para Instagram Reels.
🔗 socialbee.com · 2026-09-03
Google comenzará a mostrar avisos en cuenta para migrar voluntariamente los Dynamic Search Ads (DSA) a AI Max durante septiembre de 2026. La migración automática total no ocurrirá hasta febrero de 2027, pero ya no se pueden crear nuevos grupos de anuncios DSA.
🔗 rankfuse.com · 2026-09-03
El blog oficial de desarrolladores de Google confirmó que se realizarán cambios en el targeting por idioma para campañas Search, AI Max for Search y Performance Max a partir de septiembre de 2026, simplificando la gestión de campañas multilingüe.
🔗 ads-developers.googleblog.com · 2026-09-03
A partir de finales de septiembre de 2026, Google elimina la configuración de targeting por idioma a nivel de campaña en Search y AI Max for Search. En su lugar, el sistema de Google determinará automáticamente qué anuncios mostrar según el idioma del anuncio y las señales del usuario.
🔗 searchengineland.com · 2026-09-03
Google Ads modificará su política de Gambling and Games el próximo 14 de septiembre, ampliando los requisitos de certificación para anunciantes del sector. Los afectados deben revisar si necesitan actualizar su certificación.
🔗 ppcnewsfeed.com · 2026-09-03
A lo largo de 2026, Google está transitando los segmentos Lookalike en campañas Demand Gen hacia un modo de sugerencia impulsado por IA, dejando de ser restricciones de segmentación estrictas. Los anunciantes pueden optar por mantener el comportamiento anterior como 'Targeting Constraint' mediante formulario.
🔗 support.google.com · 2026-09-03
Con la nueva política de alcohol de Google (efectiva el 30 de septiembre), los mezcladores de alcohol y los accesorios especializados (kits de elaboración casera, equipos de destilación, recetas) pasan de zona gris a categorías explícitamente permitidas. Los anunciantes de estas categorías podrán operar con mayor seguridad jurídica.
🔗 seroundtable.com · 2026-09-03
Google implementará una nueva política de alcohol el 30 de septiembre de 2026, introduciendo un marco global más unificado que revisa directrices por país, amplía ubicaciones permitidas y aclara responsabilidades del anunciante. Los anunciantes en regiones de alcohol 0% deben solicitar nueva certificación antes de esa fecha.
🔗 support.google.com · 2026-09-03
Google Ads has introduced a new account-level automated asset called Automated promotions . This feature allows Google to scan landing pages for active promotional offers, such as '20% off black sweaters' or 'Buy one get one free', and automatically create a new promotion asset and attach it to elig
🔗 ppcnewsfeed.com · 2026-09-03
Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic areas such as regions, states, cities, or postal codes within a country. This change shifts away from the previous restriction of targeting by just country or territory. However, radius target
🔗 ppcnewsfeed.com · 2026-09-03
Google has redefined the specifications for bumper ads through recent changes on the official Google Ads help page. Bumper ads, now required to be between 5 and 6 seconds long , used to be labeled simply as '6 seconds or shorter.' This adjustment impacts creative teams producing ads shorter than 5 s
🔗 ppcnewsfeed.com · 2026-09-03
Con la migración de LSAs a Google Ads, los anunciantes siguen pagando solo por leads válidos (llamadas, mensajes y reservas), pero el dashboard independiente desaparece. Los anunciantes recibirán un email 14 días antes de su fecha de migración y serán redirigidos automáticamente.
🔗 support.google.com · 2026-09-02
Google ha iniciado en septiembre la migración automática de campañas con Broad Match a nivel de campaña y Activos Creados Automáticamente (ACA) a AI Max. Las campañas se migran manteniendo configuraciones equivalentes para minimizar interrupciones.
🔗 searchengineland.com · 2026-09-02
Google está testando sitelinks con texto en negro, fuente más grande y un divisor visual en los anuncios de búsqueda de escritorio. Para gestores de cuentas grandes o con estructuras multinivel, esto podría mejorar significativamente la navegación entre campañas.
🔗 ppcnewsfeed.com · 2026-09-02
Google presenta Ask Advisor, un agente basado en Gemini que conecta Google Ads, Google Analytics, Merchant Center y Google Marketing Platform en una sola interfaz. Permite al anunciante obtener insights y optimizar campañas desde un único punto de acceso.
🔗 blog.google · 2026-09-02
Google está eliminando la segmentación por idioma a nivel de campaña en campañas de Search y en la parte de Search Network de Performance Max. El propio sistema seleccionará el idioma del anuncio en la subasta basándose en los anuncios y la landing page.
🔗 kellyworrall.co.uk · 2026-09-02
Google Ads is expanding Lookalike segments to Video campaigns , giving advertisers another campaign type where they can reach new users who share characteristics with existing audiences. Previously, Lookalike segments were available only for Demand Gen campaigns. The expansion means advertisers runn
🔗 ppcnewsfeed.com · 2026-09-02
Microsoft has renamed its AI Max Text Guidelines to Text Guardrails in both the AI Max search campaign flow and Performance Max. Advertisers can edit these guardrails to set term exclusions , ensuring AI-generated text assets align with brand requirements. The exclusion limit remains up to 25 terms.
🔗 ppcnewsfeed.com · 2026-09-02
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping assistant directly through the Google YouTube app . Business Agent is a branded AI shopping assistant that appears when consumers search for a business on Google Search. Shoppers can use it to ask
🔗 ppcnewsfeed.com · 2026-09-02
Google migrará automáticamente las campañas heredadas de Dynamic Search Ads a AI Max en septiembre de 2026 para aprovechar las capacidades de la nueva era de Search basada en inteligencia artificial.
🔗 business.google.com · 2026-09-01
Google está ampliando la integración del botón 'Book Online' a través de socios de Reserve with Google en campañas de Search y Performance Max, facilitando la reserva directa desde el anuncio.
🔗 seroundtable.com · 2026-09-01
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their business importance. This Alpha allows advertisers to control how conversions are prioritized across channels, including Search , YouTube , Gmail , and more. Priority sliders can be set from L
🔗 ppcnewsfeed.com · 2026-09-01
Google Ads has updated its payment terminology in its billing system, changing 'Automatic payments' to Postpay and 'Manual payments' to Prepay . Advertisers will find these updates across various billing screens and related help pages. The change affects around 60 help pages, including glossaries an
🔗 ppcnewsfeed.com · 2026-09-01
Google will implement an updated Alcohol policy on September 30, 2026 , introducing a more unified global advertising framework. This update revises country-specific guidelines, expands allowed advertising locations, and clarifies specific advertiser requirements. The revised policy language is now
🔗 ppcnewsfeed.com · 2026-09-01
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes across various campaign types, including Performance Max , Search , Display , Video , Shopping , and more. These documents provide guidance on identifying and addressing issues that could impa
🔗 ppcnewsfeed.com · 2026-09-01
The Cookiebot Shopify app covers most stores, but not all of them. If you manage several domains from one Cookiebot account , deploy tags through Google Tag Manager , or need to decide exactly which scripts get blocked, you install Cookiebot manually in your theme code instead. This guide walks you
🔗 ppcnewsfeed.com · 2026-09-01
📅 Agosto 2026
Semana del 31 de agosto
Meta está retirando los checkboxes de exclusión de placements en los ad sets, reemplazándolos por una regla de valor que puede reducir la puja hasta un 90% pero no puede desactivar completamente una ubicación, afectando las exclusiones de brand safety existentes.
🔗 admakeai.com · 2026-08-31
Google lanza un nuevo informe de 'Títulos de producto' que permite a los anunciantes ver qué títulos generados por IA se están sirviendo en sus Shopping Ads y cómo rinden. La IA puede sustituir el título original del anunciante si lo considera más relevante.
🔗 searchengineland.com · 2026-08-31
Google actualizó su política de Juegos de Azar y Apuestas el 26 de agosto de 2026, modificando las solicitudes de certificación y los estándares para anunciantes. Los anunciantes deben usar los nuevos formularios y mostrar información de cumplimiento normativo en sus sitios.
🔗 ppcnewsfeed.com · 2026-08-31
Google publicó su Demand Gen Drop de agosto el 27 de agosto, añadiendo un test que permite a los usuarios iniciar conversaciones con marcas en apps de mensajería directamente desde anuncios Demand Gen en YouTube. Las mejoras en Demand Gen estarían impulsando un aumento promedio del 30% en conversiones.
🔗 relevantaudience.com · 2026-08-31
Google has introduced new features for AI Max , enhancing testing and planning tools to improve Search campaign performance. Starting in September 2026 , users can conduct multi-campaign A/B tests , allowing them to evaluate different budgets and ROI targets in one test. New capabilities in AI Max e
🔗 ppcnewsfeed.com · 2026-08-31
🪟 Microsoft Advertising Microsoft Advertising Enhances Search Campaigns With AI Max
With the rollout of AI Max , advertisers will notice changes in their Search campaigns in Microsoft Advertising . The existing auto-generated assets for Responsive Search Ads will now appear as the text customization feature within AI Max, preserving previous AI settings during the transition. Also,
🔗 ppcnewsfeed.com · 2026-08-31
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly within Asset Studio in Google Ads. This innovation simplifies video production across various formats for marketers, fostering creative variety that drives ad performance. Getting started with G
🔗 ppcnewsfeed.com · 2026-08-31
🪟 Microsoft Advertising Microsoft Unveils Redesigned Navigation and Tables
Microsoft Advertising has revealed a new experience featuring redesigned navigation and enhanced tables aimed at improving user interaction. The updated interface improves clarity and consistency while facilitating seamless data interaction . Users can continue to use the classic experience if desir
🔗 ppcnewsfeed.com · 2026-08-31
Effective late June 2026 , enhancements were made to Merchant Center's Popular products reports. These updates now provide a more accurate and comprehensive view of product performance. This update also applies to the Merchant API and BigQuery . Read the official help page here: Enhanced coverage an
🔗 ppcnewsfeed.com · 2026-08-31
Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the message "Evaluating sponsored results". The test includes the display of both Google and Gemini logos as ads load. Sachin Patel spotted this animation and shared a screenshot showing placeho
🔗 ppcnewsfeed.com · 2026-08-31
Google is expanding the "Book Online" button through Reserve with Google partner integration to Search and Performance Max campaigns. Previously, this was only available on Google Local Service Ads and Maps ads. Clicking the Book button will direct searchers from Google Ads to an advertiser's schedu
🔗 ppcnewsfeed.com · 2026-08-31
Google is testing swipeable categories in paid text ads. This feature allows users to swipe through a carousel of categories to see different sponsored results below. The update was shared Sachin Patel . The post Swipeable Categories Tested in Google Search Ads appeared on PPC News Feed .
🔗 ppcnewsfeed.com · 2026-08-31
Semana del 24 de agosto
Google Ads has introduced a new Product titles report that provides visibility into AI-generated product titles . This report will show customized product titles created by Google AI, alongside original product titles, impressions, clicks, and other metrics. The report details include: Customized Pr
🔗 ppcnewsfeed.com · 2026-08-30
Google is testing a new label in dynamic remarketing ads displayed on its Display Network . The label, reading ' FOR YOU ', appears in the top left corner of the ad, hinting that the ad content is personalized to users based on items they visited on the advertiser's website. This update was surfaced
🔗 ppcnewsfeed.com · 2026-08-30
Advertisers have been notified that, starting October 1, 2026 , missed calls from Local Services Ads during business hours will be charged as valid leads if the caller stays on the line for more than 20 seconds . The policy also states that any follow-up calls after the initial interaction that meet
🔗 ppcnewsfeed.com · 2026-08-30
Microsoft's finance policies for Australia and Brazil have been updated to allow cryptocurrency exchanges in Audience ads and Search ads . This change enables advertisers in these regions to promote cryptocurrency-related services more freely within Microsoft's advertising platforms. Among the key u
🔗 ppcnewsfeed.com · 2026-08-30
Google has unveiled new tools as part of the August Demand Gen Drop . These enhancements are designed to help advertisers drive high-quality leads and acquire customers on YouTube and beyond. Key updates include: Messaging Integration: New ways for viewers to start conversations with brands directly
🔗 ppcnewsfeed.com · 2026-08-30
Google has oficially introduced new creative insights and experimentation capabilities for advertisers in Asset Studio . These features allow users to transition from creative guessing to data-driven decisions in their advertising campaigns. Advertisers will benefit from automated A/B testing of the
🔗 ppcnewsfeed.com · 2026-08-30
Google está integrando Gemini Omni en Asset Studio, facilitando la conversión de briefs creativos y activos de marca en vídeos listos para campañas. El objetivo es acelerar y simplificar la producción creativa para los anunciantes.
🔗 searchengineland.com · 2026-08-29
Google has updated the short_title attribute specifications in the Google Merchant Center , indicating it will now be used not only for Demand Gen campaigns but also for visual formats like YouTube and Discover within Performance Max campaigns . Previously, the help page stated that short titles wou
🔗 ppcnewsfeed.com · 2026-08-29
Google has launched its 2026 AI-Powered Holiday Playbook , a comprehensive guide designed to help retailers capitalize on the holiday shopping season. This year's playbook emphasizes the dominance of AI in consumer shopping behaviors, detailing essential actions for marketers to adopt. Among the key
🔗 ppcnewsfeed.com · 2026-08-29
Google has expanded the booking capabilities for Local Services Ads significantly, increasing the number of Reserve with Google partners from 20 to over 500 . This expansion allows businesses to automatically enable their partner booking links on their LSA, enhancing the direct booking experience fo
🔗 ppcnewsfeed.com · 2026-08-29
In September 2026 , Google will update the requirements for Google TV masthead ads . The new guidelines include the allowance of assets depicting alcohol , specific consumer electronics like headphones and computers, and content related to healthcare and medicines . Additionally, certain assets rela
🔗 ppcnewsfeed.com · 2026-08-29
Microsoft has updated its gambling policy for Brazil , incorporating specific licensing requirements for state lotteries and affiliates. As of August 19, 2026, online casinos, sports betting, and daily fantasy sports will require licensing from the Ministry of Finance and a local presence in Brazil.
🔗 ppcnewsfeed.com · 2026-08-29
A new Under Re-Review policy status has been spotted in Google Ads, indicating that an ad is being reviewed again. In the shared example, the ad remains Eligible (Limited) , meaning it can still serve to a restricted audience, while the policy details simultaneously show Under Re-Review. It is not y
🔗 ppcnewsfeed.com · 2026-08-29
🪟 Microsoft Advertising Microsoft Advertising lanza AI Max para búsqueda y mejoras en gestión de assets
Microsoft Advertising anunció la disponibilidad general de AI Max para campañas de búsqueda, además de nuevas herramientas para ver el estado de aprobación de assets directamente en la pestaña de Assets, facilitando identificar y resolver problemas de entrega.
🔗 about.ads.microsoft.com · 2026-08-28
Google ha publicado un nuevo documento de ayuda sobre 'Local customer optimization' dentro de Performance Max para campañas con objetivos de tienda, diseñado para priorizar anuncios a usuarios cercanos y con alta intención de visitar o contactar un negocio a través de Google Maps, Waze y Search. La función no es compatible con Merchant Center ni con objetivos de conversión online.
🔗 searchengineland.com · 2026-08-28
Google ha integrado su modelo multimodal Gemini Omni en Asset Studio dentro de Google Ads, permitiendo a los anunciantes generar vídeos listos para campaña a partir de briefs, guías de marca y assets existentes para Demand Gen, Performance Max y YouTube. El proceso incluye generación de storyboards, voiceovers, transiciones y exportación directa a campañas.
🔗 webpronews.com · 2026-08-28
A major release of the Google Ads API Developer Assistant is now available. It provides tools to assist developers with Google Ads domain expertise. This release supports both Antigravity and Claude Code , with dual-platform integration, including native support and custom slash commands. Performanc
🔗 ppcnewsfeed.com · 2026-08-28
Google Ads has added new customer retention controls for loyalty program members , giving advertisers more flexibility when optimizing campaigns for existing customers. Advertisers can now bid higher specifically for loyalty program members , separately from the existing option to adjust bidding for
🔗 ppcnewsfeed.com · 2026-08-28
Google has updated its guidance on Smart Bidding adjustments , reducing the recommended waiting period from 3 conversion cycles or 4 weeks to 1-2 conversion cycles . This change reflects a shift in Google's assessment of how quickly its bidding systems can adapt to new strategies or goals. The updat
🔗 ppcnewsfeed.com · 2026-08-28
Google has announced that new features are coming to Ask Advisor . It will maintain shared memory across Google Ads , Analytics , Merchant Center , and Google Marketing Platform . This functionality carries goals, past decisions, and performance data from one platform to another, aiming to maximize
🔗 ppcnewsfeed.com · 2026-08-28
Google has issued a warning on its help page regarding Google Tag Manager (GTM) snippets. The page states that GTM snippets will soon no longer recognize or wait for gtag('config') commands. Sites using GTM containers but relying on gtag('config','G-…'/'AW-…') for configuring Google Ads or GA4 tags
🔗 ppcnewsfeed.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Rolls Out Aggregate Campaign Delivery Status
Microsoft Advertising has introduced a new aggregate delivery status feature in the Campaigns grid, now available for some users. This feature displays an overall delivery status for each campaign, summarizing the highest-priority issue affecting its performance. The updated help documentation provi
🔗 ppcnewsfeed.com · 2026-08-28
🪟 Microsoft Advertising Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping product URLs . The help page outlines that dynamic parameters such as {AdGroup} can be used in campaign-level tracking templates to populate asset group values. A sample UTM string is prov
🔗 ppcnewsfeed.com · 2026-08-28
Google Ads ha publicado tres nuevas páginas de ayuda sobre los ajustes, segmentación y mejores prácticas para campañas Performance Max con objetivos de pago por lead (LSAs). La novedad fue recogida en ppcnewsfeed.com.
🔗 ppcnewsfeed.com · 2026-08-27
Desde el 17 de agosto de 2026, las campañas limitadas por presupuesto con Target CPA, Target ROAS o Target CPC de Demand Gen optimizan de forma más consistente hacia el objetivo declarado. Los anunciantes cuyos campañas superaban sus targets pueden ver un alza en los costes si no ajustaron sus objetivos antes de esa fecha.
🔗 optmyzr.com · 2026-08-27
🪟 Microsoft Advertising Microsoft Advertising Rewrites Government Services Policy
Microsoft Advertising has updated its Government Services Policy , effective August 19, 2026. Under the new guidelines, third-party providers of government services, such as passports and visas, must now document their authorization in the target market and go through preapproval via the Government
🔗 ppcnewsfeed.com · 2026-08-27
Google has introduced Local customer optimization as a feature within Performance Max campaigns for store goals . This feature allows advertisers to prioritize reaching potential customers who are nearby and ready to take immediate actions, such as visiting or contacting the business. Local customer
🔗 ppcnewsfeed.com · 2026-08-27
Google Ads has added an Upload as drafts option for video assets in Asset Studio . This allows advertisers to save videos as drafts without immediately selecting any YouTube channel. Previously, videos had to be uploaded to a YouTube channel before being added to a campaign. This new feature offers
🔗 ppcnewsfeed.com · 2026-08-27
Microsoft has updated its Financial products policy , now allowing Audience Ads for cryptocurrency exchanges as a pilot program. This applies in all markets where Microsoft permits cryptocurrency advertising, pending pre-approval under the Cryptocurrency advertising program . Previously, all adverti
🔗 ppcnewsfeed.com · 2026-08-27
Google has relocated its Policy Manager , which oversees the policy status of limited and disapproved ads, from Tools Troubleshooting to Admin Policy . A new Ads tab has been added alongside the existing Account tab, which focuses on account verifications and certifications. This update was shared b
🔗 ppcnewsfeed.com · 2026-08-27
El panel de estado oficial de Google Ads reporta un incidente activo en AdMob desde el 20 de agosto de 2026, que sigue sin resolverse completamente a fecha de hoy, 25 de agosto de 2026.
🔗 ads.google.com · 2026-08-26
Google has added a new option under Customer acquisition section to Performance Max campaigns, allowing advertisers to target new prospects while excluding existing customers and brand searchers. It's called "Only bid for new prospects" and is currently in beta. This update was spotted by Emirhan Ba
🔗 ppcnewsfeed.com · 2026-08-26
Google has renamed conversions with multiple data sources to multi-source conversions across its documentation. This change applies to various elements such as page titles, anchor labels, and alert descriptions in Tag Diagnostics. Multi-source conversions allow advertisers to connect an existing web
🔗 ppcnewsfeed.com · 2026-08-26
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen campaigns. In the updated interface, advertisers can configure multiple goals such as Submit lead forms , Contacts , Engagements , and YouTube follow-on views . Each goal can be enabled individually, provi
🔗 ppcnewsfeed.com · 2026-08-26
A new feature has been identified in Google Ads that enhances the Conversions Summary page with a dedicated Customer Lifecycle Optimization section. This section focuses on various aspects of the customer journey, including Customer Acquisition , Lapsed Customers , and Loyalty Program Members . Adve
🔗 ppcnewsfeed.com · 2026-08-26
Secure your virtual front row seat to Rethink 2026 to supercharge your growth with best practices from Search and YouTube Ads , plus the latest industry trends and consumer insights. Rethink Retail is scheduled for September 16 at 10 a.m. ET , offering insights to help marketers maximize success dur
🔗 ppcnewsfeed.com · 2026-08-26
A new configuration option for Shopper Incentive has been spotted in Google Merchant Center . You can now choose whether to limit the maximum amount of money customers can receive . This update was discovered by Arpan Banerjee . The post Shopper Incentive Gets Limit Maximum Amount of Money Customers
🔗 ppcnewsfeed.com · 2026-08-26
A partir de agosto de 2026, Google actualiza automáticamente todas las campañas TrueView In-stream e In-feed para consideración a campañas de Video View (VVC), impulsadas por Google AI. Las nuevas campañas incluirán anuncios in-stream saltables, in-feed y Shorts dentro de un mismo tipo de campaña.
🔗 support.google.com · 2026-08-25
A partir del 24 de agosto de 2026, Google Merchant Center actualiza sus informes de rendimiento para mayor claridad y consistencia entre plataformas como Google Ads y YouTube. Entre los cambios destacan la separación de resultados de afiliados de YouTube y una alineación de métricas en todo el ecosistema de Google.
🔗 support.google.com · 2026-08-25
Google Ads has improved ad transparency to provide users with detailed information about ads generated with artificial intelligence. The panel features a section titled "How this ad was made," which discloses when an ad was created or edited with AI , allowing users to understand the origin and natu
🔗 ppcnewsfeed.com · 2026-08-25
Microsoft has released a new guide for agentic commerce called Prepare for the Age of AI Shopping , designed to help advertisers prepare for agentic commerce and AI driven shopping experiences . The playbook focuses on three areas. Get discovered with AI ready product feeds in Microsoft Merchant Cen
🔗 ppcnewsfeed.com · 2026-08-25
Google has rolled out updates across its tagging tools to simplify the process of measuring website performance for advertisers . The changes are designed to consolidate measurement settings, allowing advertisers to manage both Google Ads and Google Analytics in one place through the integration of
🔗 ppcnewsfeed.com · 2026-08-25
A new Event section has been introduced in the Promotions section of Google Merchant Center . This functionality allows advertisers to create promotions for sales events such as discounts or special occasions. Advertisers can also add images related to the event. During setup, users can: Add a dedic
🔗 ppcnewsfeed.com · 2026-08-25
Google Ads has added two options for loyalty program members within the Customer retention settings. It's now possible to bid higher for loyalty program members and show member benefits in eligible countries. These settings appear alongside the existing option to adjust bidding to help reengage laps
🔗 ppcnewsfeed.com · 2026-08-25
Google has announced significant updates to Local Service Ads (LSAs) as it continues to invest in the LSA product even during its transition to Google Ads. The newly introduced pre-badge ads enable businesses to receive leads after passing preliminary checks while completing required onboarding. How
🔗 ppcnewsfeed.com · 2026-08-25
Google está retirando el panel independiente de Local Services Ads y trasladando estas campañas al entorno de Google Ads bajo un nuevo tipo de Performance Max orientado a objetivos de pago por lead. El rollout comenzó en agosto con anunciantes de EE.UU. en sectores como cuidado de mascotas, servicios del hogar, bienestar y educación.
🔗 searchengineland.com · 2026-08-24
Google Ads y AI Max incorporan nuevas capacidades de experimentación y planificación: pruebas A/B, opciones de parámetros de marca y ubicación, y predicciones mejoradas en el Performance Planner. Estas herramientas refuerzan el control del anunciante sobre campañas automatizadas.
🔗 seroundtable.com · 2026-08-24
Google Ads ha comenzado a notificar a anunciantes de Performance Max que usará IA generativa para crear versiones en formatos de aspecto ratio faltantes (vertical, cuadrado) a partir de vídeos horizontales ya subidos. Los anunciantes que no quieran este cambio pueden hacer opt-out antes del 4 de septiembre de 2026.
🔗 searchengineland.com · 2026-08-24
Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google Ads. If they do not add a logo, the system will revert to the logo from the Google Merchant Center as previously conducted. This update was flagged by Arpan Banerjee . The post Business L
🔗 ppcnewsfeed.com · 2026-08-24
Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across multiple campaigns in a single A/B test. Building on the one click experiments introduced for AI Max in August 2025 , the new capability called "Budget or bidding target experiments for Search Ca
🔗 ppcnewsfeed.com · 2026-08-24
Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before applying them. Advertisers can now examine how adjustments to bidding or budget targets may affect the performance of their existing campaigns. If the suggested changes align with their goals,
🔗 ppcnewsfeed.com · 2026-08-24
Have you opened a Demand Gen campaign and found a video ad you never uploaded? Or your clients contacted you asking what is this video they never approved? Google AI creates auto-generated videos from your existing images and text, and serves them alongside your own creatives. If you do not like the
🔗 ppcnewsfeed.com · 2026-08-24
Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated interface showcases three asset categories: Text, Image, and Video , with each containing specific optimization settings. The new design provides toggles for various features, such as Text
🔗 ppcnewsfeed.com · 2026-08-24
Semana del 17 de agosto
Google has updated its About Attribution Reports help page to include a new section detailing the 7-day offline conversion upload limit . This limit states that the attribution modeling engine will only process conversions from the last seven days; offline conversions uploaded after this period will
🔗 ppcnewsfeed.com · 2026-08-23
Google has updated the Misleading ad design policy article to provide additional examples and clearer information to advertisers. This update does not change enforcement of the policy. Find the official announcement here: Update to Misleading ad design policy article . The post Update to Misleading
🔗 ppcnewsfeed.com · 2026-08-23
Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC) , shifting towards multi-format ads powered by Google AI. This change aims to enhance the performance and reach of video campaigns across various placements. Advertisers should note that camp
🔗 ppcnewsfeed.com · 2026-08-23
Google Ads puede ahora ayudar a los anunciantes a encontrar sitelinks para sus extensiones de anuncios mediante una nueva funcionalidad. El lanzamiento se confirmó el 21 de agosto de 2026.
🔗 ppcnewsfeed.com · 2026-08-22
Google Ads can now help advertisers find sitelinks for their ad extensions. A new feature within the Google Ads UI suggests sitelinks that can be added to ads, which link directly to specific pages on advertisers' websites. The interface displays a notification stating, "I found some sitelinks for y
🔗 ppcnewsfeed.com · 2026-08-22
🪟 Microsoft Advertising Microsoft Ads Removes Max CPC for Conversion-Based Strategies
Microsoft Advertising is investing heavily in enhancing its bidding and measurement capabilities . Advertisers using conversion-based bidding strategies like TCPA and TROAS are finding it easier to meet their goals compared to those relying on legacy controls such as Max CPC, which can disrupt spend
🔗 ppcnewsfeed.com · 2026-08-22
Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search campaigns . AI Max combines search term matching, text customization, and final URL expansion to expand reach beyond existing keywords, generate relevant messaging, and route users to landin
🔗 ppcnewsfeed.com · 2026-08-22
Google is sending out email announcing that effective January 31, 2027 , all product images in Merchant Center under 500 x 500 pixels will be disapproved and will not serve. This includes images in the image_link attribute and potentially secondary image attributes as well. The recommended image siz
🔗 ppcnewsfeed.com · 2026-08-22
Google está introduciendo gradualmente la posibilidad de que algunos anunciantes soliciten determinadas certificaciones directamente desde su cuenta de Google Ads, en la sección 'Admin > Policy > Account', como alternativa al Help Center. El despliegue se inicia en agosto de 2026.
🔗 support.google.com · 2026-08-21
A new attribute called native commerce [native_commerce] has been introduced in Google Merchant Center , enabling eligible product listings to participate in the "Buy Now" flow within Google interfaces like Gemini and AI Mode in Search , without visiting an external website. It was previously mentio
🔗 ppcnewsfeed.com · 2026-08-21
A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described by Google. Unlike traditional mid-roll ads, these do not pause the video, providing a non-disruptive viewing experience for users. Watch-While Ads are supported across Demand Gen , Performance Max
🔗 ppcnewsfeed.com · 2026-08-21
Google has announced the release of v25.1 of the Google Ads API . New features in v25.1 include: Conversion lift and brand lift measurement: Comprehensive support for lift studies, including new metrics and resources. BenchmarksService category scoping: Enables benchmark analysis against specific Pr
🔗 ppcnewsfeed.com · 2026-08-21
Desde el 18 de agosto de 2026, Google ha comenzado a activar automáticamente las listas de clientes basadas en conversiones para cuentas que ya usan Enhanced Conversions y Customer Match pero no habían habilitado esta función manualmente. Los anunciantes que no deseen el cambio debían haber optado por no participar antes de esa fecha.
🔗 viirl.com · 2026-08-20
Google ha actualizado su documentación para Branded Searches, un tipo de conversión que registra las búsquedas de marca realizadas tras ver un anuncio en YouTube o Demand Gen. Entre los cambios destacados, la ventana de conversión predeterminada pasa de 30 días a 7 días.
🔗 searchengineland.com · 2026-08-20
Google Ads parece estar lanzando una nueva opción de Enhanced Matching para Customer Match en la configuración de la cuenta, que podría ayudar a los anunciantes a ampliar el alcance de sus audiencias de primera parte usando señales de editor con consentimiento. El despliegue se detectó el 19 de agosto de 2026.
🔗 searchengineland.com · 2026-08-20
Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings. When enabled, the setting can expand audience reach using connected user lists . According to the description in the interface, Google will match consented users with consented users from p
🔗 ppcnewsfeed.com · 2026-08-20
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI to generate missing video aspect ratios . This enhancement aims to improve ad reach and viewing experience by ensuring ads can be resized for different placements, such as already existin
🔗 ppcnewsfeed.com · 2026-08-20
Google has updated its vehicle ads requirements for landing pages. Dealerships must now display essential information, including dealership name, location, price, VIN, and availability, immediately upon page load. This replaces the previous standard that allowed for details to be hidden unless users
🔗 ppcnewsfeed.com · 2026-08-20
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns , building on the feature first introduced in beta in 2025. Several changes are being introduced: VTC optimization will apply only to video assets. View-through conversions from image assets will still be reporte
🔗 ppcnewsfeed.com · 2026-08-20
El cambio del 17 de agosto implica que campañas que durante meses han operado con un CPA real inferior al objetivo verán su objetivo de puja ajustado hacia arriba para reflejar un rendimiento más 'constante'. Expertos como Martin Roettgerding recomiendan como alternativa usar Maximizar conversiones sin tCPA.
🔗 ppc.land · 2026-08-19
🪟 Microsoft Advertising Microsoft Publishes Conversions API Documentation
Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side solution, currently in beta, allows advertisers to send conversion and customer interaction data directly from their systems to Microsoft Advertising, supporting various measurement scenarios wit
🔗 ppcnewsfeed.com · 2026-08-19
Google Ads has documented branded searches as a new conversion type that records search queries made for a brand on Google and YouTube after viewing associated ads. This feature is available for YouTube and Demand Gen campaigns , classified under the Consideration goal . Unlike previous methods, suc
🔗 ppcnewsfeed.com · 2026-08-19
Google has removed its July 14 announcement that Shopping ads and free listings were being prepared for expansion to 14 additional markets . The same countries, including Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Malta and Serbia, have also disappeared from the supported cou
🔗 ppcnewsfeed.com · 2026-08-19
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of these links suggests that more keyword-rich links may be incorporated in the Google Search sponsored results descriptions in the future. This update was uncovered by Sachin Patel and Barry Schwar
🔗 ppcnewsfeed.com · 2026-08-19
Google has updated its Demand Gen bidding documentation , lowering the recommended daily budget for campaigns using Target CPA bidding. The new guideline suggests a budget of at least 10 times the target CPA, down from the previous recommendation of 15 times . This change makes it easier for adverti
🔗 ppcnewsfeed.com · 2026-08-19
Desde el 24 de agosto, Google modificará la clasificación del tráfico en los informes de Merchant Center con efecto retroactivo al 1 de julio: los clics de afiliados de YouTube se separan del orgánico y se amplía el reporting por producto a PMax, Video, App y Demand Gen.
🔗 wsidminc.com · 2026-08-18
Google actualizó su documentación de Merchant Center confirmando que la versión para agencias ahora permite vincular hasta 1.000 cuentas de Merchant Center, multiplicando su capacidad de gestión.
🔗 seroundtable.com · 2026-08-18
A partir de septiembre de 2026, Google eliminará la configuración manual de idioma a nivel de campaña en Search y en la red de búsqueda de Performance Max. Los anuncios se emparejarán automáticamente según el idioma de los propios creativos.
🔗 searchenginejournal.com · 2026-08-18
Google has updated its Merchant Center documentation, clarifying that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. This newly documented limit provides agencies with clearer guidance on account management. Understanding the acco
🔗 ppcnewsfeed.com · 2026-08-18
LinkedIn confirmó que la versión Marketing 202508 de su API se dará de baja el 17 de agosto de 2026, por lo que recomienda a los desarrolladores migrar a versiones más recientes para evitar interrupciones.
🔗 learn.microsoft.com · 2026-08-17
Google Ads está eliminando los ajustes de segmentación por idioma a nivel de campaña para campañas de Search. Los anunciantes deberán adaptar su configuración antes de que el cambio entre en vigor.
🔗 ppcnewsfeed.com · 2026-08-17
Microsoft Bing is currently testing large images for Search ads that could significantly improve click-through rates (CTR) . This update aims to enhance the visibility and appeal of advertising content within search results, likely leading to better engagement from users. Here's another example: Bot
🔗 ppcnewsfeed.com · 2026-08-17
Google appears to be testing a more prominent star rating format in Search ads . The rating is displayed in a separate section next to the ad copy, showing the advertiser’s score alongside the number of reviews. The format could help users assess advertisers more quickly and may influence engagement
🔗 ppcnewsfeed.com · 2026-08-17
Semana del 10 de agosto
LinkedIn añadió a Campaign Manager generación de copy publicitario con IA, un Brand Kit reutilizable y creación de anuncios multi-variante para acelerar las pruebas de creatividades BrandLink.
🔗 socialpilot.co · 2026-08-16
Como parte del paquete de cambios de junio-agosto 2026, Smart Bidding Exploration deja de ser exclusivo de Search y se amplía a todas las campañas de Performance Max sin product feed, con una beta separada para Shopping. Esto permite al algoritmo explorar conversiones incrementales fuera del target inmediato.
🔗 digitalapplied.com · 2026-08-16
Desde el 18 de agosto de 2026, Google asignará automáticamente un 'customer type' a todas las listas de clientes basadas en conversiones que no hayan sido clasificadas manualmente. Una etiqueta incorrecta puede distorsionar los costes de adquisición de nuevos clientes en Smart Bidding.
🔗 digitalapplied.com · 2026-08-16
In August 2026, Google updated the YouTube and Discover Feed ad requirements for better language and readability. The changes aim to provide clearer information for advertisers but do not alter the enforcement of existing policies. Read the official announcement here: Updates to the YouTube and Disc
🔗 ppcnewsfeed.com · 2026-08-16
Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen campaigns . VTC optimization will now apply exclusively to video assets, while image VTCs will remain available in reporting but will no longer be biddable or appear in the main conversions column. For
🔗 ppcnewsfeed.com · 2026-08-16
Google Ads is notifying advertisers about the necessity for advertisers to declare EU political ads in their campaigns. Failing to do so will result in ads automatically being marked to include EU political content, restricting their visibility in EU countries. This email was shared by Denie Geertze
🔗 ppcnewsfeed.com · 2026-08-16
Meta presentó Muse Image, su primer modelo de generación de imágenes de Meta Superintelligence Labs, integrado en la creatividad de Advantage+, junto con traducción de texto en anuncios en cinco idiomas y voces IA en once idiomas.
🔗 adsuploader.com · 2026-08-15
Google Demand Gen ahora puede ejecutar anuncios dinámicos directamente desde un feed de datos de negocio, sin requerir una cuenta de Merchant Center, lo que amplía el acceso a este formato para anunciantes de servicios y B2B.
🔗 digitalapplied.com · 2026-08-15
Google lanzó un piloto de seguridad en la API de Google Ads que restringe el acceso a métodos sensibles solo a proyectos de Google Cloud pre-aprobados, protegiendo las cuentas de manager ante posibles compromisos. Los desarrolladores pueden solicitar unirse al piloto.
🔗 ppcnewsfeed.com · 2026-08-15
Google amplió su política de servicio limitado de anuncios a todos los productos de Google Ads (Search, YouTube, Gmail, Play Store y Discover) a partir de agosto de 2026, con implementación gradual hasta 2028. Los anuncios no se desaprueban, pero las impresiones de cuentas 'no calificadas' pueden ser limitadas.
🔗 searchengineland.com · 2026-08-15
Starting August 24th, 2026 , Google will update Merchant Center performance reports to enhance clarity and consistency across Google platforms. This update aims to unify reporting definitions between Merchant Center, Google Ads , and YouTube, providing a more comprehensive view of product performanc
🔗 ppcnewsfeed.com · 2026-08-15
Google Ads is eliminating campaign-level language targeting settings for Search campaigns and Performance Max . This change is set to roll out in late September , with Google shifting the focus to its automated signals for language matching. As a result, advertisers are left with questions regarding
🔗 ppcnewsfeed.com · 2026-08-15
Google support has introduced an update allowing users to select specific campaigns in its support form. This enhancement aims to streamline the support process for advertisers by making it easier to specify their needs when searching for help. This update was discovered by Arpan Banerjee . The post
🔗 ppcnewsfeed.com · 2026-08-15
Google Ads is expanding its Financial Services Verification requirements to 13 additional EEA countries . Applications via G2 will open on August 11, 2026 , with enforcement starting from September 15, 2026 . Advertisers in sectors such as banking , loans , investments , trading , and insurance will
🔗 ppcnewsfeed.com · 2026-08-15
Los anunciantes ya pueden usar campañas Performance Max con objetivo de tienda para priorizar visitantes de alta intención ubicados cerca del negocio a través de Google Maps, Waze y Search simultáneamente.
🔗 searchengineland.com · 2026-08-14
Google está trasladando los Local Services Ads al ecosistema de Google Ads bajo el formato de Performance Max pay-per-lead, con cambios en pujas, reporting y gestión que comienzan en agosto de 2026.
🔗 searchenginejournal.com · 2026-08-14
A partir de septiembre de 2026, Google comenzará la migración automática de las campañas de Dynamic Search Ads (DSA) a AI Max for Search, y ya no se podrán crear nuevas campañas DSA. Se espera que todas las migraciones elegibles concluyan antes del final de septiembre.
🔗 blog.google · 2026-08-14
Google modifica el comportamiento de las campañas con tCPA y tROAS cuando están limitadas por presupuesto, para que ofrezcan un rendimiento más constante hacia los objetivos fijados. Afecta a campañas de Búsqueda, Shopping, Performance Max, Demand Gen y Viajes.
🔗 support.google.com · 2026-08-14
El 12 de agosto de 2026, el blog oficial de desarrolladores de Google Ads publicó novedades relacionadas con la DFA API y la Reporting API, continuando el ritmo de actualizaciones técnicas del mes.
🔗 ads-developers.googleblog.com · 2026-08-14
Los nuevos disclaimers de texto obligatorios en Google Ads se han desplegado a nivel global durante la primera semana de agosto de 2026. Estos textos reemplazan la primera descripción del anuncio en los formatos afectados.
🔗 adworldexperience.it · 2026-08-14
La API de Google Ads dejó de permitir la creación de Smart Campaigns a partir del 3 de agosto de 2026, forzando a los desarrolladores y anunciantes a migrar a otros tipos de campaña.
🔗 searchherald.com · 2026-08-14
Desde el 5 de agosto de 2026, Google extendió su política de 'Servicio Limitado de Anuncios' (Limited Ad Serving) desde Search a todas las superficies de Google Ads, con aplicación progresiva hasta 2028. Las marcas de ecommerce deben auditar sus cuentas.
🔗 commonthreadco.com · 2026-08-14
Desde el 17 de agosto, Google ajustará el algoritmo de pujas para que las campañas 'limitadas por presupuesto' rindan de forma más consistente con el objetivo declarado, eliminando la ventaja de campañas que superaban silenciosamente sus metas. Los anunciantes deben revisar y actualizar sus targets antes de esa fecha.
🔗 support.google.com · 2026-08-14
Google publicó el 11 de agosto de 2026 una actualización de redacción en los requisitos de anuncios para YouTube y Discover Feed, con el objetivo de mejorar la claridad del lenguaje. La actualización no implica cambios en la aplicación de las políticas.
🔗 ppc.land · 2026-08-14
Google está lanzando nuevas funciones de transparencia sobre el uso de IA en los anuncios: los usuarios podrán ver cómo fue creado un anuncio a través de una etiqueta informativa. Esta iniciativa busca aumentar la confianza del usuario en los anuncios generados con inteligencia artificial.
🔗 ppcnewsfeed.com · 2026-08-14
Google ha pospuesto la migración automática de campañas Dynamic Search Ads (DSA) a AI Max, que estaba prevista para septiembre de 2026, hasta febrero de 2027. Esto da más tiempo a los anunciantes para gestionar la transición y hacer pruebas.
🔗 ppcnewsfeed.com · 2026-08-14
Desde el 5 de agosto de 2026, la Google Ads API requiere passkeys para generar nuevos tokens OAuth 2.0, eliminando el soporte para contraseñas convencionales y la autenticación de dos factores. Esto afecta a Google Ads Editor, Scripts, BigQuery Data Transfer Service y Data Studio.
🔗 ppcnewsfeed.com · 2026-08-14
A partir del 17 de agosto de 2026, Google Ads cambia cómo funcionan las estrategias de puja Target CPA, Target ROAS y Target CPC en campañas limitadas por presupuesto: el rendimiento se ajustará hacia el objetivo configurado, no al histórico real. Los anunciantes deben revisar y ajustar sus objetivos antes del lanzamiento usando la herramienta Bid Target Adjustment Tool.
🔗 ppcnewsfeed.com · 2026-08-14
Google ha anunciado la migración de las campañas de Travel al nuevo formato de Search campaigns for Travel dentro de Google Ads. La migración está programada para ejecutarse de forma escalonada próximamente.
🔗 ppcnewsfeed.com · 2026-08-14
A partir de agosto de 2026, Google actualiza su política de Limited Ad Serving para cubrir todas las superficies de Google Ads, con implantación gradual hasta 2028. Los anunciantes no verificados o con incumplimientos de política verán sus impresiones restringidas; los anunciantes cualificados no se verán afectados.
🔗 ppcnewsfeed.com · 2026-08-14
Google Ads is rolling out several new AI tools designed to enhance marketing strategies and simplify workflows. These tools will help advertisers uncover insights more quickly, enabling smarter business decisions and streamlined operations. Among the key updates is the introduction of Ask Advisor ,
🔗 ppcnewsfeed.com · 2026-08-14
In August 2026, Google will update the Political Content policy for New Zealand to include details about supported language requirements for Google Ads and DV360. Election ads and ads from official government bodies will now be allowed in supported languages, provided they contain Māori words or phr
🔗 ppcnewsfeed.com · 2026-08-14
Bia Camargo has raised concerns over direct communications from Google Ads to clients. One of her clients received an email stating, "Our diagnostic system identified an efficiency drop..." and that adjustments could be made in a five-minute technical review without increasing spending. This unilate
🔗 ppcnewsfeed.com · 2026-08-14
Google Ads is currently offering advertisers a chance to receive up to $1,500 in ad credit when they create their first Demand Gen campaign , subsidizing advertising efforts. This promotional offer includes entering a promo code and setting up the campaign to qualify for the credit. This update was
🔗 ppcnewsfeed.com · 2026-08-14
Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. It is scheduled to begin in Q3 2026 . Google announced this change across multiple help documents, indicating that new Search campaigns for Travel will be automatically created, replicating the closest eq
🔗 ppcnewsfeed.com · 2026-08-14
Google’s AI Mode ads are now displaying non-clickable sitelinks . This change impacts how sitelinks function within the ads, which may affect visibility and interaction for users. This update was flagged by Sachin Patel . The post Non-Clickable Sitelinks in AI Mode appeared on PPC News Feed .
🔗 ppcnewsfeed.com · 2026-08-14
A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in verifying and improving the quality of their campaign data imports. This report aids in assessing non-Google campaign data and imported campaign data, such as Microsoft Advertising , enabl
🔗 ppcnewsfeed.com · 2026-08-14
Bing is currently testing See more and Visit site buttons for sponsored search results. This trial aims to enhance user interaction with advertisements, allowing for more straightforward navigation to retailer websites. Also notice that the Sponsored label differs between the two versions. It appear
🔗 ppcnewsfeed.com · 2026-08-14
Google Ads will commence the automatic upgrade of Search campaigns utilizing Campaign-level Broad Match and Automatically Created Assets to AI Max starting on September 1, 2026 . Read the official help page to learn more: Migrate Campaign-level Broad Match and Automatically Created Assets to AI Max
🔗 ppcnewsfeed.com · 2026-08-14
Google is currently testing a new format for sponsored search results that adds more information to the sponsored section. The test displays a list of advertisers alongside their favicons . For related developments, see the earlier article about Google Ads testing grouped favicons next to sponsored
🔗 ppcnewsfeed.com · 2026-08-14
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