Ninja Scripts Academy
Advertising on ChatGPT from scratch: how it works, how to set up your first campaign, measure it and optimise it. 🆓 The whole module is free · 🔄 Updated as the platform changes.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Showing only 📐 Measurement lessons at the Advanced level.
Advanced training
12 lessons · 1 h 34 minPicking a winner between two ads with statistics, not hunches 🔑 With a free account
Why comparing two CTRs and keeping the higher one misleads you, what counts as enough sample, and the in-house method for declaring a winner, a tie or no result, with a worked numeric example.
Bidding for quality when bidding by value doesn't exist 🔑 With a free account
Why maximise conversions chases counts rather than quality, why ChatGPT Ads has no tROAS equivalent, and how to bid for quality by choosing which event counts as the campaign's conversion.
ChatGPT Ads case study: late-night mobile traffic, and how to move to office hours and desktop only 🔑 With a free account
A real case from the first night of a ChatGPT Ads campaign — mobile visits at 3 a.m. that neither read nor signed up — how it was diagnosed, how to limit the campaign to desktop, how to schedule hours the platform does not offer, and how to split a campaign by device to measure it.
Advanced measurement in ChatGPT Ads: sending the conversion from your server without losing the trail 🔑 With a free account
When the pixel falls short, what it takes to send the conversion from your server without losing the click identifier, how to avoid counting it twice and which attribution window counts.
Setting up conversions in Ads Manager, step by step 🔑 With a free account
Where the pixel ID and the conversions key live, how each conversion action is created, why your events may be arriving and counting zero, and why a campaign gets exactly one event attached.
Reporting and diagnostics in ChatGPT Ads: what you can measure, when the data arrives and why your ad isn't showing 🔑 With a free account
The metrics, levels and breakdowns in ChatGPT Ads reports, how long the data takes, why it won't match your analytics and how to diagnose an active campaign that shows nothing.
The click identifier in real life: where it gets lost and how to keep it 🔑 With a free account
What the ChatGPT Ads oppref is, how it arrives, how long its cookie lasts and why it ties a sale to an ad; the five places where it gets lost, how to check it in five minutes and what to do when there is no identifier.
Consent and personal data in ChatGPT Ads (Spain and the EEA) 🔑 With a free account
What changes in the EEA (non-personalised ads and no custom audiences), how your cookie banner fits with measurement, what to do with each visit depending on what the person accepts, why a hashed email is still personal data and what to put in your privacy policy.
Traffic quality ad by ad: bots, bounces and bad fit 🔑 With a free account
Why a click isn't a person, which signals give a bot away, how to tell OpenAI's legitimate crawlers from real traffic, the thresholds we use to score each visit and why bad traffic is almost never fraud.
The funnel ad by ad: from impression to customer, and the cost of every step 🔑 With a free account
The six steps of the ChatGPT Ads funnel and who counts each one, how to build the cost per lead and per qualified lead table ad by ad, which gaps are normal and how to compare it with Google Ads without cheating.
Why there are no official performance benchmarks, and how to read the ones going around 🔑 With a free account
OpenAI publishes no CTR, conversion or CPA benchmarks. What the figures circulating really are, how to interrogate them before using them, and how to build your own benchmark in 30 days.
Diary of our campaign, day by day 🔑 With a free account
Our first ChatGPT Ads campaign, day by day and with real figures: $547 for 7 sign-ups, and why we stopped it on 8 October. Plus the first day's “0 clicks”, which turned out to be a fault in our own measurement, and the four ceilings money could not lift.