Positive actions and source (layers B and C): what the lead does next and where they came from

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The signals that arrive minutes or hours after the form (confirmed their email, answered the call, replied on WhatsApp, booked, downloaded) and how they reach you by webhook from the CRM or your email platform; the ranking of campaign types as a source prior (brand > search > Demand Gen > Display) with an override by ID, the Site Score of the placement and the floor of zero if it was blocked later; and the statistical block that grows with the data.

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