Case: long-cycle B2B lead generation — few leads, high value and a funnel that lasts months

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An architecture for businesses with 10-30 leads a month and sales worth thousands of euros that take weeks to close — aggressive consolidation into portfolios, intermediate conversions (qualified, meeting, proposal) as the signal, values by stage, 90-day windows, Demand Gen and remarketing for the cycle, and why lead scoring is not optional here.

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