← Intermediate training · Module 2 — Smart Bidding I — strategies, portfolios, learning and the target judge
Portfolio strategies and shared budgets: pooling data without losing control
⏱️ 9 min read · 💰 Bids and budgets · updated on 2026-08-22
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When to group campaigns into a portfolio (volume, a common target), the maximum and minimum bid limits, how to combine a portfolio with a shared budget, the typical mistakes and a portfolio structure for a mid-sized account.
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