← Intermediate training · Module 8 — Measurement II — offline conversions, values, GA4, attribution and lead quality
Offline conversions: telling Google what happens after the form
⏱️ 10 min read · 📐 Measurement 🥷 Scripts · updated on 2026-08-22
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This lesson is free — you only need your account
Auto-tagging and the GCLID, how to store the click identifier in your CRM, how to upload the conversions that happen off the website (qualified lead, sale, amount) by spreadsheet, API or integration, enhanced conversions for leads, and the deadlines and limits you have to respect.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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