← Advanced training · Module 6 — Lead quality in depth — scoring, recalibrating and feeding value back to Google
From lead to customer: the real funnel Google cannot see, and what ignoring it costs
⏱️ 9 min read · 📐 Measurement 💰 Bids and budgets · updated on 2026-08-22
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This lesson is free — you only need your account
The stages between the form and the sale (raw, contacted, qualified, proposal, closed), the typical rates by sector, how you work out the real cost per customer against Google's CPA, the effect of optimising towards forms (more volume, worse quality) and the economic case for lead scoring.
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