← Advanced training · Module 2 — Demand Gen in depth — creatives, audiences, fatigue and measurement
Creatives for Demand Gen: formats, aspect ratios, vertical video and the message in the first two seconds
⏱️ 10 min read · 🎬 Demand Gen ✍️ Ads · updated on 2026-08-22
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The Demand Gen formats (single image, carousel, in-stream/in-feed/Shorts video), the aspect ratios and technical requirements, what makes a creative work in a feed (not in a banner), how many versions each group needs, how to read the creative report and the rules for refreshing without losing the learning.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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