Seasonality adjustments and data exclusions: telling the algorithm what you know

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The two tools for correcting Smart Bidding from the outside — announcing a short spike or drop in the conversion rate, and wiping a period of broken data from its memory — when to use them, when not to, and how to set them up without doing damage.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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