Shopping in depth IV: campaign architectures — standard vs PMax with a feed, priorities, partitions and per-product bidding

To read the training you need your account (this lesson is part of the Suite)

The three real architectures (standard Shopping with priorities, PMax with a feed, hybrid) and when each one wins; the mechanics of high/medium/low priority with cascading negatives to separate generic, product and brand queries; partitions by product_type, brand, custom labels and item ID; the "Everything else" group; ROAS by margin and by band; the long-tail, new-arrivals and clearance campaigns; per-product bidding; and the four mistakes that sink Shopping accounts.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

Already have an account? The same button logs you in with your email.