Bid strategy experiments: comparing bidding properly before changing an account

To read the training you need your account (this lesson is part of the Suite)

How to design a bid strategy experiment (CPA vs ROAS, a different target, portfolio vs its own strategy, with and without broad match, with and without AI Max), the traffic split, the duration set by latency and volume, how to read significance and effect size, the mistakes that invalidate an experiment, and how to take the winner into production without resetting everything.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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