Shopping in depth V: the Merchant Center reports nobody looks at — price competitiveness, best sellers, margin and listing performance

This lesson is free — you only need your account

The Merchant Center reports most people ignore and that decide the strategy — price competitiveness (your price against the benchmark, by product and category), price insights and suggested prices, best sellers and the fastest-growing products in the market (what sells even when you do not stock it), gross margin with cost_of_goods_sold, performance by product and by destination (ads vs free listings), and how to turn each report into a pricing, assortment or bidding decision — plus how to read them alongside Google Ads.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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