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← Advanced training · Module 14 — Shopping and Merchant Center in depth — feed, catalogue and campaign masterclass

Shopping in depth VIII: local inventory, multi-client accounts, several countries and currencies, and running large catalogues

⏱️ 13 min read · 🛒 Shopping 📦 Data feed ⚙️ Performance Max 🥷 Scripts · updated on 2026-08-22

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Scale — local inventory ads and the local storefront step by step (local product and inventory feeds, verification, Business Profile, in-store pickup), multi-client accounts and sub-accounts for agencies, marketplaces and brands with several shops, selling in several countries (feeds by country and language, currency conversion, international shipping, landing page language), catalogues with tens of thousands of SKUs (Merchant API, batch processing, limits), the feed strategy per marketplace and how to automate keeping watch over all of it.

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