← Advanced training · Module 6 — Lead quality in depth — scoring, recalibrating and feeding value back to Google
The lead's fingerprint (layer A): what your site knows about every contact before anyone has called them
⏱️ 10 min read · 📐 Measurement 🛡️ Fraud · updated on 2026-08-22
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The signals a snippet captures at the moment of the form — the fraud score inverted, time on page and real scrolling, pages viewed, returning visitor, typing cadence, time of day, device, field coherence (a valid phone number, the email domain, a plausible name), honeypot — how they are weighted inside the ~40 behaviour points, and how the GCLID is captured without breaking privacy.
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