Google's audience map: your data, in-market, affinity, custom and demographics

This lesson is free — you only need your account

Every audience type Google offers, which signal it comes from, where you can use it (Search, Display, video, Demand Gen, PMax) and the decisive difference between «Observation» and «Targeting» — the one that separates learning from restricting.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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