Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 👥 Audiences lessons across all levels.
Basic training
2 lessons · 18 minDisplay in basic terms: banners, audiences and remarketing (and where the money goes) 🔑 With a free account
What a Display campaign is, responsive display ads, the ways of targeting (audiences, remarketing, topics, placements), what it is really for and the three rules for not losing money in the first month.
YouTube and Demand Gen in basic terms: skippable video, bumpers and the visual campaigns 🔑 With a free account
The video formats (skippable in-stream, non-skippable, bumper, in-feed, Shorts), what you pay for in each one, what Demand Gen is and why it replaced video action campaigns, and what they are really for in a small account.
Intermediate training
3 lessons · 28 minGoogle's audience map: your data, in-market, affinity, custom and demographics 🔑 With a free account
Every audience type Google offers, which signal it comes from, where you can use it (Search, Display, video, Demand Gen, PMax) and the decisive difference between «Observation» and «Targeting» — the one that separates learning from restricting.
Remarketing in depth: behaviour-based lists, membership duration, exclusions and frequency 🔒 Subscribers
How to build lists that mean something (not «all visitors»), membership duration matched to the buying cycle, excluding people who already bought, capping frequency so you remind rather than stalk, dynamic remarketing and customer lists — and how to judge whether remarketing adds anything or just claims credit for sales.
Optimized targeting and audience signals: when Google widens your audience on its own 🔑 With a free account
What Display's «optimized targeting» does (it is on by default), how it differs from the audience signals in PMax and Demand Gen, when to leave it on and when to switch it off, and how to measure whether the expansion brings customers or just clicks.
Advanced training
4 lessons · 40 minAsset groups and signals: the only thing PMax lets you build 🔑 With a free account
How to structure asset groups by intent or product family, which creatives each one needs (and what Google generates if you don't supply them), how to choose audience signals that teach rather than limit, final URL expansion and URL exclusions, and the asset report as your only creative window.
What Demand Gen really is: Google's visual campaign and its place in the account 🔑 With a free account
Where Demand Gen comes from (Discovery and Video action campaigns), which inventory it buys (YouTube in-stream, in-feed and Shorts, Discover, Gmail), what separates it from PMax and from Display, which objectives it makes sense for, and the mistake of treating it as cold acquisition.
Audiences in Demand Gen: your data, lookalikes, custom segments and Optimized targeting 🔒 Subscribers
How to build the audience structure of a Demand Gen campaign (one group per audience), lookalike segments and which seed makes them work, custom segments built from searches, the Optimized targeting option and when to switch it off, and the method for comparing audiences by the same yardstick.
Tutorial · Dynamic remarketing for businesses with no product catalogue: real estate, education, travel, services 🔒 Subscribers
A step-by-step guide to running dynamic ads when there is no Merchant Center — choosing the feed's vertical (real estate, education, flights, hotels, jobs, local deals or custom), preparing the sheet from the template, uploading it to business data, configuring the tag with the dynamic parameters (item ID, page type, value), creating the Display or Demand Gen campaign with the feed and the lists, and checking that each person sees what they viewed.