Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only ⭐ Quality Score lessons across all levels.
Basic training
5 lessons · 46 minAd Rank and Quality Score: what the «quality» Google rewards is made of 🔑 With a free account
The three ingredients of Quality Score (expected CTR, ad relevance and landing page experience), the thresholds that keep you out of the auction and what that number from 1 to 10 really means.
Ad groups: the unit of relevance 🔑 With a free account
How to group keywords by intent so the ad fits, how many to put in each group, the «junk drawer» mistake and a three-step method for designing groups from scratch.
The landing page: where the click converts (or is lost) 🔑 With a free account
The half of the ad that lives outside Google Ads — consistency with the message, speed, mobile, a single action — plus the ten-point checklist to run before you send traffic to a page.
The columns that matter: recommended sets by level 🔑 With a free account
How to customise and save column sets, what to look at at campaign, ad group, keyword and ad level, and the «hidden» columns that count the most — impression share, Quality Score components and conversions by date.
Structure mistakes: the «General» campaign, brand mixed in and the junk drawer 🔑 With a free account
Four organisation mistakes that show up in almost every inherited account, with a real anonymised case of each, how to spot them in five minutes and how to fix them without losing your history.
Intermediate training
9 lessons · 1 h 24 minThe three versions of Quality Score: the warning light, the doorman and the one that charges you 🔑 With a free account
Why the 1-to-10 number is a simplification that is never used in the auction, what the ranking QS and the CPC QS are that really do decide position and price in every search, and why «Quality Score no longer matters» is a sentence that depends on which of the three you mean.
The three subfactors do not weigh the same — and relevance, to Google, is called CTR 🔑 With a free account
How much each Quality Score component weighs according to the most quoted reverse engineering in the industry, why relevance is a means and CTR is the end, the four historical CTRs Google combines without showing you, and the tactic of «paying more at the start to pay less later».
The small print of Quality Score: one QS per term, per device, per area — and what does NOT affect it 🔒 Subscribers
Every search term carries its own hidden QS (and how to «pull the good ones out of the bag»), the separate QS figures by device, network, geography and time of day, vertical and horizontal relevance, the myths about what affects it, and why the landing page can only hurt you.
Where QS hits: the position leapfrog and how much money is at stake 🔑 With a free account
The threshold mechanism that lets an advertiser with a QS of 9 and the lowest bid leapfrog someone bidding twice as much, the non-linear relationship between QS and CPC, and a calculation of how much more (or less) the same budget buys depending on the account's effective QS.
The relevance chain: the golden rules and the recipe for lifting a keyword 🔒 Subscribers
The six rules distilled from twenty years of accounts (with CTR as the goal of all of them), the ad test that looks at CTR × conversion and not CTR alone, and the step-by-step procedure for rescuing a specific keyword — with its small print: it works, it takes months and that is why almost nobody does it by hand.
The 30-day plan: getting Quality Score out of the drawer with automated discipline 🔒 Subscribers
Four weeks to turn QS into a routine — the X-ray, the bleeding, the structure and the components — what to look at each week, what to decide and what to let the machine do, and the Monday ritual that keeps the improvement going afterwards.
The hinge of the account: the ad is the only thing that touches all five metrics at once 🔑 With a free account
The full chain — copy → CTR → Quality Score → CPC → impressions → conversion — and the part almost nobody counts: the ad does not just attract clicks, it decides which clicks it attracts. Why optimising bids with mediocre ads is tuning the engine with the handbrake on.
The continuous optimisation cycle: the scientific method applied to ads 🔒 Subscribers
Hypothesis, exposure, measurement, verdict and memory — the cycle that never ends — with the three rules that make it work, the calendar for running it by hand on a 20-group account, and why it pays like compound interest (in both directions).
Automated discipline: how you work with the RSA Optimizer in practice 🔒 Subscribers
The archive the script keeps for you, the AI proposals that learn from the ad group's history, the connection with real Quality Score, the «nothing goes live without your checkbox» rule, the 15-minute weekly flow and the safeguards that stop testing turning into noise.